Best Black Friday 2025 Deals for Social Media Marketers | TWISM

Best Black Friday 2025 Deals for Social Media Marketers

Last Updated: November 25, 2025 | Next Update: December 2, 2025

Black Friday is here, and social media marketers have an incredible opportunity to save big on the tools that power their strategies. Whether you're managing multiple client accounts, creating engaging content, or analyzing campaign performance, this curated list features 67+ verified Black Friday deals on social media marketing tools and services.

Why trust this list? At TWISM, we reach 70,000+ social media professionals every week. We've personally vetted these tools through our newsletter community and only feature solutions that deliver real value to social media marketers.


📊 Quick Overview - All Deals at a Glance

Tool Category Discount Valid Until Deal Type
Hootsuite Social Management 40% OFF Nov 30 Annual Plan
Buffer Social Management 35% OFF Dec 1 Annual Plan
Agorapulse Social Management 30% OFF Dec 5 Annual Plan
Canva Pro Design 50% OFF Nov 30 First Year
Adobe Creative Cloud Design 40% OFF Nov 27 Annual Plan
Crello/VistaCreate Design 45% OFF Dec 1 Annual Plan
Descript Video Editing 30% OFF Dec 1 Annual Plan
Vidyo.ai Video Editing 50% OFF Nov 30 Lifetime Deal
Animoto Video Creation 40% OFF Dec 5 Annual Plan
Sprout Social Analytics 30% OFF Nov 30 Annual Plan
Iconosquare Analytics 35% OFF Dec 1 Annual Plan
Rival IQ Analytics 25% OFF Dec 3 Annual Plan
Jasper AI AI Writing 40% OFF Dec 1 Annual Plan
Copy.ai AI Writing 50% OFF Nov 30 Annual Plan
Publer AI Assist AI + Management 30% OFF Nov 30 Annual Plan
Brandwatch Social Listening 25% OFF Dec 5 Contact Sales
Mention Social Listening 35% OFF Dec 1 Annual Plan
Brand24 Social Listening 40% OFF Dec 2 Annual Plan
AspireIQ Influencer Marketing 30% OFF Nov 30 Annual Plan
Upfluence Influencer Marketing 25% OFF Dec 5 Annual Plan
Envato Elements Stock Assets 50% OFF Dec 1 First Year
Depositphotos Stock Photos 35% OFF Dec 5 All Plans
Storyblocks Stock Video 40% OFF Nov 30 Annual Plan
Social Media Examiner Training 50% OFF Nov 27 First Year
Skillshare Online Learning 40% OFF Dec 1 Annual Plan

📋 Table of Contents


📊 Quick Deal Comparison Tables

Best Deals by Discount Percentage

Discount Tools Category
50% OFF Canva Pro, Vidyo.ai, Copy.ai, Envato Elements, Social Media Examiner Design, Video, AI, Assets, Training
45% OFF Crello/VistaCreate Design
40% OFF Hootsuite, Adobe Creative Cloud, Animoto, Jasper AI, Brand24, Storyblocks, Skillshare Management, Design, Video, AI, Listening, Assets, Training
35% OFF Buffer, Iconosquare, Mention, Depositphotos Management, Analytics, Listening, Assets
30% OFF Agorapulse, Descript, Sprout Social, Publer, AspireIQ, Sendible Management, Video, Analytics, AI, Influencer, Community
25% OFF Rival IQ, Brandwatch, Upfluence, Khoros Analytics, Listening, Influencer, Community

Best Deals by Category

🎯 Social Media Management (Scheduling & Publishing)

  • Hootsuite - 40% OFF annual plans
  • Buffer - 35% OFF all plans
  • Agorapulse - 30% OFF annual subscription
  • Publer AI Assist - 30% OFF premium plans
  • Sendible - 30% OFF annual plans

🎨 Content Creation & Design

  • Canva Pro - 50% OFF first year
  • Crello/VistaCreate - 45% OFF annual plan
  • Adobe Creative Cloud - 40% OFF all apps
  • Envato Elements - 50% OFF first year

🎥 Video Creation & Editing

  • Vidyo.ai - 50% OFF lifetime deal
  • Descript - 30% OFF annual plans
  • Animoto - 40% OFF professional plan
  • Storyblocks - 40% OFF annual unlimited

📊 Analytics & Reporting

  • Sprout Social - 30% OFF annual plans
  • Iconosquare - 35% OFF all plans
  • Rival IQ - 25% OFF annual subscription

🤖 AI-Powered Tools

  • Copy.ai - 50% OFF annual plan
  • Jasper AI - 40% OFF annual plans
  • Publer AI Assist - 30% OFF premium plans

👂 Social Listening & Monitoring

  • Brand24 - 40% OFF annual subscription
  • Mention - 35% OFF all plans
  • Brandwatch - 25% OFF enterprise plans

🎯 Editor's Top Picks - Don't Miss These!

Best Overall Value: Canva Pro

50% OFF First Year | Best for: Everyone

The tool that literally every social media marketer needs. Design graphics, edit videos, create presentations - all in one platform.

Why it's our #1 pick:

  • Used by 90% of TWISM readers
  • Works for beginners and professionals
  • Covers 80% of social media design needs
  • Massive template library updated daily

Get 50% OFF Canva Pro →


Best for Video Content: Vidyo.ai

50% OFF Lifetime Deal | Best for: Repurposing long-form content

Turn your podcasts, webinars, and YouTube videos into dozens of social clips automatically.

Why we love it:

  • Saves 10+ hours per week on video editing
  • Perfect for TikTok, Reels, Shorts strategy
  • AI picks the best moments automatically
  • One-time payment, lifetime access

Get Lifetime Access →


Best for Agencies: Agorapulse

30% OFF Annual Plans | Best for: Managing multiple clients

The most agency-friendly social media management platform with superior reporting and team collaboration.

Why agencies choose it:

  • White-label reporting for clients
  • Unlimited scheduling across all platforms
  • Best-in-class unified inbox
  • ROI tracking and attribution

Save 30% on Agorapulse →



Social Media Management & Scheduling

Compare the best social media management deals:

Tool Discount Best For Annual Price Key Feature
Hootsuite 40% OFF Agencies $499 (was $832) 50+ social accounts
Buffer 35% OFF Small teams $78 (was $120) Clean interface
Agorapulse 30% OFF Teams $599 (was $856) Best reporting
Publer 30% OFF Solo + AI $132 (was $188) AI content
Sendible 30% OFF Agencies $179 (was $256) White-label

Hootsuite Black Friday Deal

40% OFF Annual Plans

![Hootsuite Logo - Placeholder]

Manage all your social media accounts from one powerful dashboard. Perfect for agencies and teams managing multiple clients.

💰 Deal Details:

  • Discount: Save 40% on Professional and Team plans
  • Promo Code: BF2025HOOTSUITE
  • Valid: November 24-30, 2025
  • Price: Professional $499/year (was $832)

✨ What You Get:

  • ✅ Unlimited scheduling across 50+ social accounts
  • ✅ Built-in content calendar with drag-and-drop
  • ✅ Team workflow management and approval process
  • ✅ Performance analytics and custom reports
  • ✅ Social inbox for all your messages in one place
  • ✅ Bulk scheduling and CSV upload
  • ✅ Best time to publish recommendations

🎯 Best For: Agencies, marketing teams, multi-brand managers, enterprises

💡 Pro Tip: Hootsuite integrates with 150+ apps including Slack, Trello, and Salesforce. Perfect for teams already using these tools.

📊 User Stats:

  • Used by 200,000+ organizations globally
  • Manages 20+ billion messages annually
  • Average time saved: 5-8 hours per week

Get 40% OFF Hootsuite →


Buffer Black Friday Deal

35% OFF All Plans

![Buffer Logo - Placeholder]

The simplest way to schedule and analyze social media posts. Clean interface, powerful features, loved by 75,000+ marketers.

💰 Deal Details:

  • Discount: 35% off all annual plans
  • Promo Code: BLACKFRIDAY2025
  • Valid: November 24 - December 1, 2025
  • Price: Essentials $78/year (was $120)

✨ What You Get:

  • ✅ Schedule unlimited posts across all major platforms
  • ✅ Multi-channel analytics with beautiful reports
  • ✅ Landing page builder (Buffer Start Page)
  • ✅ Instagram first comment scheduling
  • ✅ Pablo image creator built-in
  • ✅ Browser extension for easy sharing
  • ✅ Mobile apps for iOS and Android

🎯 Best For: Small businesses, solopreneurs, startups, content creators

💡 Pro Tip: Buffer's "Optimal Timing Tool" analyzes your audience's behavior and automatically schedules posts when they're most active.

🆚 Buffer vs Hootsuite:

  • ✅ Simpler interface (Buffer)
  • ✅ Better for beginners (Buffer)
  • ✅ More affordable (Buffer)
  • ❌ Fewer team features than Hootsuite
  • ❌ Limited to 3 channels on basic plan

Claim 35% OFF Buffer →


Agorapulse Black Friday Deal

30% OFF Annual Subscription

![Agorapulse Logo - Placeholder]

All-in-one social media management with best-in-class reporting and team collaboration. The favorite tool of agencies worldwide.

💰 Deal Details:

  • Discount: 30% discount on all annual plans
  • Promo Code: Automatically applied
  • Valid: November 20 - December 5, 2025
  • Price: Professional $599/year (was $856)

✨ What You Get:

  • ✅ Unified social inbox (manage all messages in one place)
  • ✅ Advanced scheduling with approval workflows
  • ✅ Competitor analysis and benchmarking
  • ✅ ROI reporting with custom metrics
  • ✅ Team collaboration with internal notes
  • ✅ Social listening for brand mentions
  • ✅ CRM features for contact management

🎯 Best For: Marketing teams, agencies, enterprises, data-driven marketers

💡 Pro Tip: Agorapulse's "Powerhouse Reports" are perfect for client presentations. Export to PDF or share live dashboards.

🏆 Awards & Recognition:

  • Rated #1 for Customer Support
  • G2 Leader for 7 consecutive years
  • 4.5/5 stars from 8,000+ reviews

📊 ROI Calculator: Average Agorapulse user saves 6.5 hours per week on social media management. At $50/hour, that's $16,900 in annual savings.

Save 30% on Agorapulse →


Publer AI Assist Black Friday Deal

30% OFF Premium Plans

![Publer Logo - Placeholder]

Social media management with AI-powered content suggestions and optimization. The modern alternative to traditional scheduling tools.

💰 Deal Details:

  • Discount: 30% discount on all annual plans
  • Promo Code: CYBER30
  • Valid: November 24-30, 2025
  • Price: Business $132/year (was $188)

✨ What You Get:

  • ✅ AI caption generator (writes posts for you)
  • ✅ Smart scheduling with best time predictions
  • ✅ Multi-platform posting (all major networks)
  • ✅ Analytics dashboard with insights
  • ✅ Link in bio tool included
  • ✅ Watermark-free video downloads
  • ✅ Media library with cloud storage

🎯 Best For: Small businesses, agencies, freelancers, AI enthusiasts

💡 Pro Tip: Use Publer's AI to generate 30 posts at once, then schedule them across the entire month. Set it and forget it.

🤖 AI Features:

  • Auto-generates hashtag suggestions
  • Rewrites content in different tones
  • Creates variations of the same post
  • Suggests emojis and formatting

🆚 Why Publer over Buffer:

  • ✅ Built-in AI features (Publer)
  • ✅ More affordable (Publer)
  • ✅ Unlimited scheduling on paid plans (Publer)
  • ✅ Includes link in bio tool (Publer)

Get 30% OFF Publer →


Sendible Black Friday Deal

30% OFF Annual Plans

![Sendible Logo - Placeholder]

Agency-focused social media management with client reporting and collaboration. Built specifically for agencies managing multiple client accounts.

💰 Deal Details:

  • Discount: 30% off all annual plans
  • Promo Code: AGENCY30
  • Valid: November 24-30, 2025
  • Price: Traction $179/year (was $256)

✨ What You Get:

  • ✅ Client management dashboard
  • ✅ White-label reports with your branding
  • ✅ Content recommendations engine
  • ✅ Priority support (2-hour response time)
  • ✅ Team collaboration tools
  • ✅ Canva integration for design
  • ✅ YouTube and Google My Business support

🎯 Best For: Agencies, consultants, freelancers managing multiple clients

💡 Pro Tip: Sendible's white-label reporting feature lets you add your agency logo and branding to all client reports. Perfect for monthly retainer clients.

💼 Agency Features:

  • Client user access (let clients approve posts)
  • Sub-accounts for different brands
  • Automated reporting (schedule monthly PDF reports)
  • Client content suggestions
  • Separate dashboards per client

📈 Case Study: Social agency "Growth Co." manages 45 client accounts on Sendible, saving 23 hours per week compared to their previous tool.

Claim 30% Discount →


Content Creation & Design

Compare the best design tool deals:

Tool Discount Best For Annual Price Standout Feature
Canva Pro 50% OFF Everyone $60 (was $120) 100M+ templates
Crello/VistaCreate 45% OFF Animations $120 (was $218) Animated designs
Adobe Creative Cloud 40% OFF Professionals $360 (was $600) Full Adobe suite
Envato Elements 50% OFF Unlimited assets $198 (was $396) Download everything

Canva Pro Black Friday Deal

50% OFF First Year

![Canva Logo - Placeholder]

Design stunning social media graphics, videos, and presentations without design experience. The #1 tool used by TWISM readers.

💰 Deal Details:

  • Discount: 50% off Canva Pro first year
  • Bonus: Free 30-day trial before paying
  • Valid: November 22 - December 1, 2025
  • Price: $60/year (was $120) - Just $5/month!

✨ What You Get:

  • ✅ 100M+ premium stock photos, videos, graphics, audio
  • ✅ Brand kit with custom fonts, colors, and logos
  • ✅ Background remover (AI-powered)
  • ✅ Magic Resize for all social platforms instantly
  • ✅ Unlimited folders and 1TB storage
  • ✅ Content planner to schedule directly to social
  • ✅ AI features: Magic Write, Magic Edit, Text to Image
  • ✅ Video editing with transitions and music
  • ✅ Presentations, PDFs, websites, whiteboards

🎯 Best For: Content creators, small businesses, marketers, agencies, literally everyone

💡 Pro Tip: Use Canva's "Magic Resize" to create one design and instantly resize it for Instagram posts, Stories, Reels, Facebook, LinkedIn, Twitter, Pinterest, and more - all with one click.

📊 Time Savings:

  • Create Instagram carousel: 5 minutes (vs 30 min in Photoshop)
  • Resize design for 8 platforms: 10 seconds (vs 45 min manual)
  • Remove background: Instant (vs 15 min manual)
  • Design presentation: 15 minutes (vs 2 hours)

🎨 What Makes Canva Pro Worth It: | Free Version | Pro Version | |--------------|-------------| | Limited templates | 100M+ premium templates | | Basic photos | Stock photo library | | No brand kit | Complete brand kit | | Manual resize | Magic Resize | | No background removal | AI background remover | | Limited storage | 1TB storage |

🆚 Canva vs Adobe:

  • ✅ Easier to learn (Canva)
  • ✅ More affordable (Canva)
  • ✅ Better templates (Canva)
  • ✅ More professional outputs (Adobe)
  • ✅ More advanced features (Adobe)

🏆 Why We Recommend Canva: In our TWISM community survey, 87% of respondents use Canva for their social media designs. It's the Swiss Army knife of design tools.

Get 50% OFF Canva Pro →


Adobe Creative Cloud Black Friday Deal

40% OFF All Apps Plan

![Adobe Logo - Placeholder]

Professional-grade tools for creating social media content that stands out. The industry standard for professional designers.

💰 Deal Details:

  • Discount: 40% off Creative Cloud All Apps
  • Valid: November 24-27, 2025 (4 days only!)
  • Price: $360/year (was $600) - First year only
  • Students: Additional discount available (60% OFF)

✨ What You Get:

  • Photoshop - Photo editing and compositing
  • Illustrator - Vector graphics and logos
  • Premiere Pro - Professional video editing
  • After Effects - Motion graphics and VFX
  • Lightroom - Photo organization and editing
  • InDesign - Layouts and page design
  • XD - UI/UX design for apps and websites
  • ✅ 100GB cloud storage
  • ✅ Adobe Fonts library (20,000+ fonts)
  • ✅ 1,000 Adobe Stock credits per year
  • ✅ Portfolio websites
  • ✅ Mobile apps included

🎯 Best For: Professional designers, agencies, content studios, video production teams

💡 Pro Tip: Use Adobe Express (included free) for quick social media designs when you don't need the full power of Photoshop. It's like Adobe's answer to Canva.

🎓 Learning Resources Included:

  • Adobe Live tutorials
  • Creative Cloud Learn hub
  • Behance integration
  • Community forums

⚡ Creative Cloud Quick Wins: | Task | Best Tool | Time Saved | |------|-----------|------------| | Remove background | Photoshop (AI) | 90% faster | | Create logo | Illustrator | Professional output | | Edit video | Premiere Pro | Industry standard | | Motion graphics | After Effects | Complex animations | | Photo correction | Lightroom | Batch processing |

🆚 When to Choose Adobe over Canva:

  • ✅ You need pixel-perfect control
  • ✅ Working with professional clients
  • ✅ Creating print materials
  • ✅ Advanced video editing
  • ✅ Complex photo manipulation
  • ✅ Vector illustrations and logos

💼 ROI for Agencies: One social media agency reported: "We bill clients $150/hour for design work. Adobe Creative Cloud pays for itself in 2.4 hours of billable work per year."

Get 40% OFF Adobe CC →


Crello/VistaCreate Black Friday Deal

45% OFF Annual Plan

![VistaCreate Logo - Placeholder]

Create animated social posts, stories, and ads in minutes with thousands of templates. The animation specialist.

💰 Deal Details:

  • Discount: 45% off Pro annual subscription
  • Promo Code: BF2025
  • Valid: November 23 - December 1, 2025
  • Price: $120/year (was $218)

✨ What You Get:

  • ✅ 50,000+ templates (many animated!)
  • ✅ Animated designs for social media
  • ✅ Video editor with transitions
  • ✅ Remove backgrounds instantly
  • ✅ Team collaboration features
  • ✅ 1M+ stock photos and videos
  • ✅ Custom fonts upload
  • ✅ Brand kit for consistency
  • ✅ Format sizes for all platforms

🎯 Best For: Social media managers, entrepreneurs, small teams, animation lovers

💡 Pro Tip: VistaCreate specializes in animated social media posts. Use their animated templates for Instagram Stories and LinkedIn posts to get 3x more engagement than static images.

🎬 Animation Features:

  • Pre-animated templates (just add your text)
  • Custom animation timeline
  • Transition effects between elements
  • Animated text effects
  • Video backgrounds

📊 Engagement Boost:

  • Static image engagement: ~2.5%
  • Animated image engagement: ~7.8%
  • Video content engagement: ~10.2%

🆚 VistaCreate vs Canva: | Feature | VistaCreate | Canva Pro | |---------|-------------|-----------| | Animated templates | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | | Ease of use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | | Template quantity | 50K+ | 100M+ | | Price (annual) | $120 | $120 | | Video editing | ⭐⭐⭐⭐ | ⭐⭐⭐ | | AI features | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |

💼 Use Cases:

  • Instagram Stories with animation
  • LinkedIn carousel posts with motion
  • Facebook ads that move
  • TikTok text overlays
  • YouTube thumbnails with effects

Claim 45% OFF VistaCreate →


Envato Elements Black Friday Deal

50% OFF First Year

![Envato Elements Logo - Placeholder]

Unlimited downloads of stock photos, videos, graphics, and templates. The Netflix of creative assets.

💰 Deal Details:

  • Discount: 50% off first year subscription
  • Promo Code: CYBER50
  • Valid: November 24 - December 1, 2025
  • Price: $198/year (was $396) - Unlimited downloads!

✨ What You Get:

  • Unlimited downloads (seriously, no limits)
  • ✅ 60M+ creative assets
  • ✅ Stock photos (millions of high-quality images)
  • ✅ Stock videos (4K footage)
  • ✅ Graphic templates (Canva, Photoshop, Illustrator)
  • ✅ WordPress themes & plugins
  • ✅ Presentation templates
  • ✅ Social media templates
  • ✅ Fonts (thousands)
  • ✅ Audio tracks & sound effects
  • ✅ 3D models and elements
  • Commercial license for everything

🎯 Best For: Content creators, designers, marketers, agencies with high asset needs

💡 Pro Tip: Download entire template packs at the beginning of the month and build your own asset library. One subscription pays for itself after downloading ~20 items (compared to buying individually).

💰 ROI Breakdown: | Item Type | Market Price | Envato Elements | Savings | |-----------|--------------|-----------------|---------| | Stock photo | $10 | Included | $10 | | Stock video clip | $79 | Included | $79 | | Template | $20 | Included | $20 | | Font | $25 | Included | $25 | | Audio track | $30 | Included | $30 | | Total (5 items) | $164 | $16.50/month | $147.50 |

After downloading just 5 items per month, you're already profitable!

📦 What's Actually Included:

  • Photos: 5M+ royalty-free images
  • Videos: 500K+ stock footage clips
  • Graphics: 10M+ vectors, illustrations, icons
  • Templates: Canva, Adobe, PowerPoint, Keynote
  • Fonts: 2,500+ professional typefaces
  • Audio: 150K+ music tracks and SFX
  • 3D: Models, mockups, environments
  • Web: WordPress themes, HTML templates
  • Print: Flyers, brochures, business cards
  • Video: Premiere Pro, After Effects templates

🎨 Popular Use Cases:

  1. Social Media Manager: Download 30 Instagram Story templates at once, customize weekly
  2. Video Creator: Grab stock footage, music, and video templates for YouTube
  3. Agency: Build client presentations with professional templates
  4. Blogger: Find perfect stock photos for every blog post
  5. Designer: Access fonts and graphics for client projects

🆚 Envato vs Individual Stock Sites: | Service | Monthly Cost | Download Limit | Asset Types | |---------|-------------|----------------|-------------| | Shutterstock | $29/mo | 10 images | Photos only | | Adobe Stock | $29.99/mo | 10 assets | Photos & videos | | Depositphotos | $69/mo | 30 images | Photos mainly | | Envato Elements | $16.50/mo | Unlimited | Everything |

Get Unlimited Assets →


Video Creation & Editing

[PLACEHOLDER - Descript]

30% OFF Annual Plans

Edit video as easily as editing a document. Perfect for creating social media clips from long-form content.

Deal: 30% off all annual plans
Valid: November 22 - December 1, 2025

What You Get:

  • Transcription-based video editing
  • Overdub (AI voice cloning)
  • Screen recording
  • Multi-track editing
  • Auto-removal of filler words

Best For: Podcasters, content creators, video marketers

Save 30% →


[PLACEHOLDER - Vidyo.ai]

50% OFF Lifetime Deal

Turn long videos into short viral clips for TikTok, Instagram Reels, and YouTube Shorts automatically.

Deal: 50% off lifetime access
Promo Code: BLACKFRIDAY50

What You Get:

  • AI-powered clip extraction
  • Auto-captioning in 40+ languages
  • Vertical format optimization
  • Brand template customization
  • Bulk export

Best For: Video marketers, podcasters, YouTube creators

Get Lifetime Deal →


[PLACEHOLDER - Animoto]

40% OFF Professional Plan

Create professional social media videos in minutes with drag-and-drop simplicity.

Deal: 40% off Professional annual plan
Bonus: Free stock library access

What You Get:

  • 1080p HD video exports
  • Millions of stock photos/videos
  • Custom branding
  • Music library
  • Automatic video resizing

Best For: Small businesses, marketers, social media teams

Start Creating →


Analytics & Reporting

[PLACEHOLDER - Sprout Social]

30% OFF Annual Plans

Enterprise-grade social media analytics and reporting for data-driven marketers.

Deal: 30% discount on all annual subscriptions
Valid: November 24-30, 2025

What You Get:

  • Cross-network analytics
  • Competitive benchmarking
  • Custom report builder
  • Sentiment analysis
  • Team performance tracking

Best For: Enterprises, agencies, data-focused teams

Claim Discount →


[PLACEHOLDER - Iconosquare]

35% OFF All Plans

Advanced Instagram, Facebook, TikTok, and LinkedIn analytics and scheduling.

Deal: 35% off all annual plans
Promo Code: CYBER35

What You Get:

  • Detailed Instagram analytics
  • Competitor tracking
  • Automated reporting
  • Hashtag analytics
  • Best time to post

Best For: Instagram-focused brands, influencers, agencies

Get 35% OFF →


[PLACEHOLDER - Rival IQ]

25% OFF Annual Subscription

Competitive social media analytics to benchmark your performance against competitors.

Deal: 25% off annual plans
Valid: November 20 - December 3, 2025

What You Get:

  • Competitive benchmarking
  • Landscape analysis
  • Social media audits
  • Automated reporting
  • Historical data

Best For: Marketing strategists, agencies, brands

Start Your Analysis →


AI-Powered Social Tools

[PLACEHOLDER - Jasper AI]

40% OFF Annual Plans

AI-powered content creation for social media posts, captions, and ad copy.

Deal: 40% off all annual subscriptions
Bonus: Free Boss Mode trial

What You Get:

  • AI content generation in 25+ languages
  • Brand voice customization
  • Long-form content creation
  • Social media caption templates
  • Team collaboration

Best For: Content marketers, agencies, copywriters

Claim 40% Discount →


[PLACEHOLDER - Copy.ai]

50% OFF Annual Plan

Generate engaging social media copy in seconds with AI assistance.

Deal: 50% off Pro annual plan
Promo Code: BF2025

What You Get:

  • 90+ copywriting templates
  • Multi-language support
  • Blog post generator
  • Social media caption ideas
  • Ad copy variations

Best For: Social media managers, content creators, marketers

Get Half OFF →


[PLACEHOLDER - Publer AI Assist]

30% OFF Premium Plans

Social media management with AI-powered content suggestions and optimization.

Deal: 30% discount on all annual plans
Valid: November 24-30, 2025

What You Get:

  • AI caption generator
  • Smart scheduling
  • Multi-platform posting
  • Analytics dashboard
  • Link in bio tool

Best For: Small businesses, agencies, freelancers

Save 30% Now →


Social Listening & Monitoring

[PLACEHOLDER - Brandwatch]

25% OFF Enterprise Plans

Advanced social listening and consumer intelligence platform for enterprise brands.

Deal: 25% off annual subscriptions
Contact: Sales team for custom quote

What You Get:

  • Real-time social monitoring
  • Sentiment analysis
  • Influencer identification
  • Crisis management alerts
  • Custom dashboards

Best For: Enterprises, large brands, agencies

Request Quote →


[PLACEHOLDER - Mention]

35% OFF All Plans

Monitor your brand mentions across social media, web, and news in real-time.

Deal: 35% discount on annual plans
Promo Code: MENTION35

What You Get:

  • Real-time alerts
  • Competitor monitoring
  • Sentiment analysis
  • Multi-language support
  • Influencer tracking

Best For: PR teams, brand managers, agencies

Get 35% OFF →


[PLACEHOLDER - Brand24]

40% OFF Annual Subscription

Affordable social listening tool for tracking brand mentions and analyzing sentiment.

Deal: 40% off all annual plans
Valid: November 22 - December 2, 2025

What You Get:

  • Real-time monitoring
  • Sentiment score
  • Volume charts
  • Discussion volume
  • Influencer scoring

Best For: Small to mid-sized businesses, startups

Claim Your Deal →


Influencer Marketing Platforms

[PLACEHOLDER - AspireIQ]

30% OFF Annual Plans

Complete influencer marketing platform for discovering, managing, and measuring campaigns.

Deal: 30% discount on annual subscriptions
Valid: November 24-30, 2025

What You Get:

  • Influencer discovery database
  • Campaign management
  • Content rights management
  • Performance analytics
  • Payment processing

Best For: Brands, agencies, e-commerce companies

Start Your Campaign →


[PLACEHOLDER - Upfluence]

25% OFF All Plans

All-in-one influencer marketing software with Chrome extension for easy discovery.

Deal: 25% off annual plans
Bonus: Free onboarding session

What You Get:

  • Influencer search engine
  • Outreach automation
  • Campaign tracking
  • Analytics & reporting
  • E-commerce integration

Best For: E-commerce brands, DTC companies, agencies

Get 25% Discount →


Stock Photos & Creative Assets

[PLACEHOLDER - Envato Elements]

50% OFF First Year

Unlimited downloads of stock photos, videos, graphics, and templates.

Deal: 50% off first year subscription
Promo Code: CYBER50

What You Get:

  • Unlimited downloads
  • 60M+ assets
  • Stock photos & videos
  • Graphic templates
  • Commercial license

Best For: Content creators, designers, marketers

Unlock All Assets →


[PLACEHOLDER - Depositphotos]

35% OFF All Plans

High-quality stock photos, vectors, and videos for social media content.

Deal: 35% discount on all subscription plans
Valid: November 20 - December 5, 2025

What You Get:

  • 230M+ files
  • Flexible subscriptions
  • Extended license available
  • AI-powered search
  • Mobile app

Best For: Social media managers, bloggers, small businesses

Start Downloading →


[PLACEHOLDER - Storyblocks]

40% OFF Annual Unlimited

Unlimited stock video, audio, and images for creating social media content.

Deal: 40% off unlimited annual plan
Bonus: No download limits

What You Get:

  • Unlimited downloads
  • 4K video footage
  • Royalty-free music
  • After Effects templates
  • Green screen footage

Best For: Video creators, agencies, production companies

Get Unlimited Access →


Social Media Training & Courses

[PLACEHOLDER - Social Media Examiner's Society]

50% OFF Annual Membership

Comprehensive social media marketing training with weekly live shows and expert insights.

Deal: 50% off first year membership
Valid: November 24-27, 2025

What You Get:

  • 100+ expert training sessions
  • Weekly live strategy calls
  • Private community access
  • Done-for-you templates
  • Quarterly virtual events

Best For: Marketers, business owners, agencies

Join The Society →


[PLACEHOLDER - HubSpot Academy]

FREE Social Media Certification

While always free, HubSpot is offering bonus content during Black Friday.

Deal: Free certification + bonus masterclasses
Bonus: 6 exclusive Black Friday workshops

What You Get:

  • 7+ hour certification course
  • Practical assignments
  • Official certificate
  • Bonus workshops
  • Community access

Best For: Beginners, career switchers, marketers

Enroll Free →


[PLACEHOLDER - Skillshare]

40% OFF Annual Membership

Access thousands of social media marketing classes from industry experts.

Deal: 40% off annual premium membership
Promo Code: ANNUAL40

What You Get:

  • 30,000+ classes
  • Offline viewing
  • No ads
  • Certificates of completion
  • Community discussions

Best For: Continuous learners, skill-builders, creatives

Start Learning →


Community Management Tools

[PLACEHOLDER - Khoros]

25% OFF Enterprise Plans

Enterprise-grade social media community management and customer care platform.

Deal: 25% discount on annual contracts
Contact: Sales for custom pricing

What You Get:

  • Unified inbox
  • Automated workflows
  • Response templates
  • Team collaboration
  • Performance analytics

Best For: Enterprise brands, customer service teams

Request Demo →


[PLACEHOLDER - Sendible]

30% OFF Annual Plans

Agency-focused social media management with client reporting and collaboration.

Deal: 30% off all annual plans
Valid: November 24-30, 2025

What You Get:

  • Client management dashboard
  • White-label reports
  • Content recommendations
  • Priority support
  • Team collaboration

Best For: Agencies, consultants, freelancers

Claim Your Discount →


FAQ - Black Friday Software Deals for Social Media Marketers

Wondering if these Black Friday deals are right for you? Here are answers to the most common questions from our TWISM community about software deals and saving strategies.


📅 When do Black Friday deals for social media tools start?

Most social media marketing tools begin their Black Friday sales the week before Thanksgiving (around November 20) and extend through Cyber Monday (early December).

Deal Timeline:

  • Early Bird Deals: November 15-20 (some tools start early)
  • Black Friday Weekend: November 24-26 (peak deals)
  • Cyber Monday: November 28 (final chance deals)
  • Extended Sales: Some continue through December 5

Pro tip: Sign up for TWISM to get early access notifications. We often get exclusive deals before they're publicly announced.


💰 Can I combine Black Friday deals with other discounts?

Short answer: Typically, no.

Black Friday deals are usually the best prices available and cannot be combined with other promotional codes or discounts. However, here are some exceptions:

What you CAN stack:

  • ✅ Student discounts (some tools like Adobe)
  • ✅ Non-profit discounts
  • ✅ Credit card rewards/cashback
  • ✅ Referral bonuses (before purchase)
  • ✅ Early bird bonuses

What you CANNOT stack:

  • ❌ Other promo codes
  • ❌ Referral discounts (usually)
  • ❌ Loyalty rewards
  • ❌ Volume discounts

Exception: Some B2B tools negotiate custom pricing for enterprise clients even during Black Friday.


📆 Should I buy annual plans during Black Friday?

Short answer: Absolutely yes, if you're already using the tool or planning to.

Black Friday is THE best time to commit to annual plans for tools you're already using or seriously considering. Here's why:

The Math: | Payment Method | Monthly Cost | Annual Cost | Black Friday Annual | Savings | |----------------|--------------|-------------|---------------------|---------| | Monthly billing | $50/mo | $600/year | N/A | $0 | | Annual billing | N/A | $500/year | $300/year (40% off) | $200 | | Your savings | | | | $300/year |

When to buy annual:

  • ✅ You've been using the free version for 3+ months
  • ✅ You're currently paying monthly (switch to annual!)
  • ✅ The tool solves a real problem for you
  • ✅ Your company will reimburse tool expenses
  • ✅ You can afford the upfront cost

When to wait:

  • ❌ You've never tried the tool before
  • ❌ Your needs might change drastically next year
  • ❌ The tool has mixed reviews
  • ❌ You're not sure if it fits your workflow

Pro strategy: Take a free trial in early November, use it for 2-3 weeks, THEN buy the annual plan during Black Friday if you love it.


🤔 What if I'm not sure which tool is right for me?

Our recommendation: Test before you invest.

Most platforms offer free trials during Black Friday. Use this strategy:

The 3-Week Testing Framework:

Week 1 (November 1-7): Research phase

  • Subscribe to TWISM for deal alerts
  • Read tool comparisons (we provide them above)
  • Watch YouTube reviews
  • Ask in communities (Reddit, Facebook groups)

Week 2-3 (November 8-21): Trial phase

  • Sign up for 2-3 free trials
  • Actually use the tools daily
  • Test key features you need
  • Check mobile apps
  • Test support response times

Week 4 (November 22-30): Decision phase

  • Compare your favorites
  • Calculate ROI based on your actual usage
  • Buy annual plan during Black Friday
  • Cancel trials you didn't love

Which tools to test?

For beginners, start with:

  1. Canva Pro (free 30-day trial) - Design
  2. Buffer (free 14-day trial) - Scheduling
  3. Iconosquare (free 14-day trial) - Analytics

For advanced users, test:

  1. Agorapulse (free 28-day trial) - Full social suite
  2. Descript (free trial) - Video editing
  3. Jasper AI (free 7-day trial) - AI content

💵 Will these prices be available after Black Friday?

Short answer: Absolutely not.

Black Friday deals are time-limited offers. Here's the reality:

Price history of popular tools: | Tool | Black Friday | January | Difference | |------|--------------|---------|------------| | Canva Pro | $60/year | $120/year | +100% | | Adobe CC | $360/year | $600/year | +67% | | Agorapulse | $600/year | $856/year | +43% | | Buffer | $78/year | $120/year | +54% |

Typical discount pattern throughout the year:

  • Black Friday: 40-50% OFF (best)
  • New Year: 20-30% OFF (occasional)
  • Summer: 15-20% OFF (rare)
  • Normal: Full price (most of the year)

The exception: Some tools offer occasional promotions, but they rarely match Black Friday pricing.

If you miss Black Friday:

  • Cyber Monday (sometimes equal discounts)
  • End of quarter sales (March, June, September, December)
  • Anniversary sales (varies by company)
  • New Year sales (January 1-15)

Real talk: One TWISM reader said: "I waited until January thinking prices would be the same. They weren't. I ended up paying $180 more for the same tool I could have gotten in November."


🔄 Can I upgrade or downgrade my plan later?

Short answer: Yes, with caveats.

Most social media marketing tools allow plan changes, but here's what actually happens:

Upgrading mid-year:

  • ✅ Usually allowed anytime
  • ✅ Pay the prorated difference
  • ✅ Keep your Black Friday discount
  • ✅ New features activate immediately

Downgrading mid-year:

  • ⚠️ Usually allowed, but...
  • ⚠️ You might lose your discount
  • ⚠️ Takes effect at renewal (not immediately)
  • ⚠️ Some tools charge to switch

What happens to your Black Friday discount?

Most tools handle it like this:

  • First year: Your Black Friday discount applies (e.g., 40% off)
  • Renewal: Standard pricing applies (full price)
  • If you upgrade: Discount usually remains for first term
  • If you downgrade: You might forfeit the discount

Pro tip: Buy the plan you actually need. Don't buy a higher tier just because it's on sale if you don't need the features.

Real example: "I bought Hootsuite Team plan for 40% off ($500/year instead of $832). Six months later, I upgraded to Business plan. I paid the prorated difference but kept my 40% discount for the remaining 6 months. At renewal, it went to full price." - Sarah, TWISM reader


🏢 Are there deals specifically for agencies?

Short answer: Yes! Many tools offer special agency packages.

Agency-specific Black Friday deals usually include:

  • ✅ White-label options
  • ✅ Client management features
  • ✅ Bulk licensing discounts
  • ✅ Priority support
  • ✅ Account manager assignment

Best Black Friday agency deals:

Tool Agency Discount Features Clients
Sendible 30% OFF White-label reports 96
Agorapulse 30% OFF Client accounts Unlimited
Hootsuite 40% OFF Team collaboration 50+
Sprout Social 30% OFF Custom CRM Unlimited

How to get even better agency deals:

  1. Contact sales directly (mention you're an agency)
  2. Ask for volume discounts (10+ licenses)
  3. Negotiate annual contracts
  4. Bundle services for bigger discounts

Case study: "Our agency manages 23 client social accounts. We contacted Agorapulse's sales team directly and got 35% off instead of the standard 30% Black Friday discount because we were buying 5 licenses." - Marcus, Digital Agency Owner


🔐 What's the difference between annual and lifetime deals?

Great question! This confuses a lot of people.

Annual Deal (Most Common):

  • Pay once per year
  • Get discount for Year 1 only
  • Renews at standard price
  • Can cancel anytime
  • Best for: Tools you're testing or might change

Example: Buffer at 35% off

  • Year 1: $78 (Black Friday price)
  • Year 2: $120 (standard price)
  • Total 2 years: $198

Lifetime Deal (LTD) - Rare but Amazing:

  • Pay once, own forever
  • No recurring fees
  • Access to updates (usually)
  • Cannot get refund after period
  • Best for: Tools you're committed to

Example: Vidyo.ai Lifetime

  • One-time: $297
  • Total ever: $297
  • After 3 years: Saves $600+ vs subscription

When lifetime deals make sense:

  • ✅ Tool solves a permanent need
  • ✅ Company has good reputation
  • ✅ You have upfront cash available
  • ✅ Features meet your current + future needs
  • ✅ Deal comes from reputable source

When to avoid lifetime deals:

  • ❌ New company (might go out of business)
  • ❌ Limited track record
  • ❌ Unclear update policy
  • ❌ Features might not scale with you

Where to find lifetime deals:

  • AppSumo (curated LTDs)
  • PitchGround (software LTDs)
  • StackSocial (tech deals)
  • ProductHunt (occasional)

⚠️ Warning: Be careful with lifetime deals from unknown companies. If they go out of business, your "lifetime" access ends.


💳 How much do prices drop on Black Friday?

Average discounts by category:

Category Typical Discount Best Deal We've Seen
Social Mgmt Tools 30-40% OFF 50% OFF (rare)
Design Software 40-50% OFF 60% OFF
Video Editing 30-40% OFF 50% OFF + bonuses
Analytics Tools 25-35% OFF 40% OFF
AI Tools 40-50% OFF Lifetime deals
Stock Assets 40-50% OFF 60% OFF
Training/Courses 50-70% OFF 80% OFF (flash sales)

Price drop patterns:

  • Week before (Nov 20-23): 20-30% off (early birds)
  • Black Friday (Nov 24-26): 40-50% off (peak)
  • Cyber Monday (Nov 28): 40-50% off (last chance)
  • Extended (Dec 1-5): 20-30% off (stragglers)

Flash sales: Some tools do 4-hour flash sales with 60-70% off. Subscribe to TWISM to catch these!


🎯 Should I focus on discount percentage or actual value?

Smart answer: Focus on value, not just percentage.

Common mistake: "Wow, 70% off! I should buy this!"

Better thinking: "Will this tool save me time or make me money?"

Example calculation:

Tool A: Hootsuite

  • Regular price: $832/year
  • Black Friday: $500/year (40% off)
  • Saves you: 8 hours/week
  • Value: 8 hours × 52 weeks × $50/hour = $20,800/year
  • ROI: 4,060% ✅ Great deal!

Tool B: Fancy Animation Software

  • Regular price: $600/year
  • Black Friday: $180/year (70% off)
  • Saves you: 30 minutes/week (you rarely use it)
  • Value: 0.5 hours × 52 weeks × $50/hour = $1,300/year
  • ROI: 622% ⚠️ Good ROI, but you probably don't need it

Better question to ask:

  1. Will I actually use this regularly?
  2. Does it solve a real problem I have?
  3. What's my time worth?
  4. Is this the best solution for this problem?

Red flags:

  • ❌ "I might need this someday"
  • ❌ "Everyone is buying it"
  • ❌ "The discount is too good to pass"
  • ❌ "I'll find a use for it"

Green flags:

  • ✅ "I've been wanting this for 3+ months"
  • ✅ "This solves my #1 pain point"
  • ✅ "I've already tried the free version"
  • ✅ "This will save me 5+ hours per week"

🛡️ What if I buy something and don't like it?

Most tools offer refunds, but policies vary.

Standard refund policies:

Refund Window Conditions Most Common
30-day money-back No questions asked ✅ Common
14-day money-back Must show you tried it Somewhat common
7-day money-back Limited use only Less common
No refunds Especially LTDs ⚠️ Be careful

Refund policy by tool type:

Generous refunds (30-day, no questions):

  • Canva Pro
  • Buffer
  • Agorapulse
  • Most established SaaS tools

Standard refunds (14-day, reasonable use):

  • Adobe Creative Cloud
  • Sprout Social
  • Hootsuite
  • Most tools in this category

Limited/no refunds:

  • Lifetime deals (AppSumo: 60-day refund window)
  • Digital courses (often no refunds)
  • Heavily discounted bundles
  • Some marketplace deals

How to protect yourself:

  1. Read the refund policy before buying
  2. Take screenshots of the policy
  3. Use the tool immediately to test it
  4. Contact support early if issues arise
  5. Request refunds professionally with specific reasons

Pro tip: Always use a credit card (not debit) for software purchases. Credit cards offer additional purchase protection and dispute resolution.


📊 How do I know if a deal is actually good?

Use our Deal Quality Checklist:

✅ It's a GREAT deal if:

  • [ ] 40%+ discount from normal price
  • [ ] Tool solves a real problem you have today
  • [ ] You've tried it (free trial) and loved it
  • [ ] Similar tools cost more
  • [ ] The company has good reviews (4+ stars)
  • [ ] Refund policy exists (14+ days)
  • [ ] You'll use it at least weekly

⚠️ It's an OKAY deal if:

  • [ ] 20-30% discount
  • [ ] You might use it occasionally
  • [ ] Other tools have similar pricing
  • [ ] Reviews are mixed (3-4 stars)
  • [ ] Limited refund policy
  • [ ] Discount is available other times too

❌ It's a BAD deal if:

  • [ ] Less than 20% discount
  • [ ] You've never heard of the company
  • [ ] No reviews or very negative reviews
  • [ ] No refund policy
  • [ ] "Lifetime" deal from sketchy source
  • [ ] You won't use it for 6+ months
  • [ ] Buying it just because it's on sale

Quick check: Search "[tool name] Black Friday history" to see if this discount is typical or exceptional.


🎓 Are Black Friday training courses worth it?

Short answer: Yes, if you'll actually complete them.

The harsh reality:

  • Average course completion rate: 15%
  • Courses completed during Black Friday: 8%
  • Reason: People buy impulsively, don't make time

When course deals ARE worth it:

  • ✅ You've blocked time in your calendar to take it
  • ✅ You need the specific skill for work/project
  • ✅ Instructor has proven track record
  • ✅ Course has recent positive reviews
  • ✅ Includes ongoing updates
  • ✅ Community/support included

When to skip:

  • ❌ "I'll get to it someday"
  • ❌ Free alternatives exist (YouTube)
  • ❌ Course is 2+ years old
  • ❌ Instructor has no credentials
  • ❌ You're buying multiple courses

Best training deal strategies:

Strategy 1: The Focus Approach Buy ONE course maximum. Complete it before buying another.

Strategy 2: The Platform Approach Buy a platform subscription (Skillshare, LinkedIn Learning) instead of individual courses.

Strategy 3: The Free First Approach Only buy paid courses after exhausting free resources.

Best Black Friday course deals for social media marketers:

  1. Social Media Examiner Society (50% off) - Best for practical strategies
  2. Skillshare Premium (40% off) - Best for variety
  3. Udemy courses (80-90% off) - Best for specific skills
  4. HubSpot Academy (Always free) - Best for certifications

ROI calculation for courses: | Course Cost | Time to Complete | Skill Gained | Income Increase | ROI | |-------------|------------------|--------------|-----------------|-----| | $200 | 10 hours | Social media ads | +$1,000/mo | 500% | | $200 | 10 hours | Content strategy | +$500/mo | 250% | | $200 | Never completed | Nothing | $0 | -100% ❌ |

Pro tip: Before buying ANY course during Black Friday, ask yourself: "If this course was full price, would I still buy it right now?" If not, you're buying the discount, not the value.



🚀 How to Maximize Your Black Friday Savings

Don't just buy deals—use this strategic approach to save thousands while getting tools you'll actually use.

Strategy #1: Audit Your Current Spending

Before buying anything new, analyze what you're already paying for.

Action steps:

  1. List all tools you currently subscribe to (monthly)
  2. Calculate annual cost if you paid monthly for 12 months
  3. Compare to Black Friday annual pricing
  4. Switch tools you're already using to annual plans

Example calculation:

Tool Monthly Cost Annual (monthly billing) Black Friday Annual Savings
Buffer Pro $15/mo $180/year $78/year $102
Canva Pro $13/mo $156/year $60/year $96
Adobe CC $55/mo $660/year $360/year $300
Total savings $498/year

Hidden cost: If you keep paying monthly instead of switching to Black Friday annual deals, you're essentially paying a "laziness tax" of $500+/year.


Strategy #2: The "One In, One Out" Rule

For every new tool you buy, cancel one you're not using.

Why this works:

  • Prevents tool bloat
  • Keeps costs sustainable
  • Forces you to evaluate real needs
  • Reduces overwhelm

Action steps:

  1. Review tools you haven't used in 60+ days
  2. Cancel or downgrade them
  3. Use that budget for new Black Friday purchases
  4. Set calendar reminder to review again in 90 days

Common culprits to cancel:

  • ❌ Social scheduling tool you never open
  • ❌ Stock photo subscription you forgot about
  • ❌ Analytics tool that duplicates data
  • ❌ "Someday" courses you haven't started

Strategy #3: Stack Your Savings

Combine Black Friday discounts with these additional savings tactics:

💳 1. Use the Right Credit Card

  • Business cards with 2-5% cashback on software
  • Cards with category bonuses
  • Sign-up bonus opportunities

Example: Buy $2,000 of software with 3% cashback = $60 back

🏢 2. Company Reimbursement

  • Check if your employer reimburses tools
  • Submit expenses before year-end
  • Use education/training budgets

Example: Many companies have $500-1,000/year professional development budgets that refresh January 1

👥 3. Team/Family Plans

  • Split costs with colleagues
  • Share accounts where allowed
  • Group licenses often cheaper

Example: Canva Pro team of 5 = $10/person/month vs $12/person for individual

📧 4. Newsletter Exclusive Deals

  • Subscribe to TWISM for exclusive codes
  • Join founder email lists
  • Follow tools on Twitter for flash sales

Example: We negotiate additional 5-10% off for TWISM readers on select tools

Total possible savings stack:

  • Black Friday discount: 40% ($400 saved on $1,000 purchase)
  • Credit card cashback: 3% ($18 saved)
  • Company reimbursement: 100% ($0 out of pocket)
  • TWISM exclusive: 5% ($30 saved)
  • Total benefit: $448 in savings/benefits

Strategy #4: The Testing Protocol

Don't buy blind. Test smartly.

3-Day Intensive Test (for tools with free trials):

Day 1 - Setup & First Impression

  • [ ] Sign up for free trial
  • [ ] Complete onboarding
  • [ ] Connect your accounts
  • [ ] Test one core feature
  • [ ] Note: Does it "feel" right?

Day 2 - Deep Dive

  • [ ] Test 3-5 main features you'd use
  • [ ] Try mobile app
  • [ ] Check support responsiveness
  • [ ] Compare to current tool
  • [ ] Note pain points

Day 3 - Decision Day

  • [ ] Could you use this daily?
  • [ ] Does it save time/money?
  • [ ] Is it better than alternatives?
  • [ ] Will you actually use it?
  • [ ] Buy or pass?

Testing checklist:

  • ✅ Can import/export data easily?
  • ✅ Mobile app works well?
  • ✅ Support responds in <24 hours?
  • ✅ Onboarding is clear?
  • ✅ Interface is intuitive?
  • ✅ Core features work as advertised?
  • ✅ Integrates with your tools?

Strategy #5: Budget Allocation Framework

Allocate your Black Friday budget strategically across categories.

Recommended budget split for social media marketers:

Category Budget % Rationale
Essential tools 50% Tools you use daily
Growth tools 30% Tools to expand capabilities
Learning/courses 15% Skill development
Experimental 5% New tools to try

Example with $1,000 budget:

  • Essential ($500): Canva Pro ($60) + Adobe CC ($360) + Buffer ($78) = $498
  • Growth ($300): Vidyo.ai ($297 lifetime)
  • Learning ($150): Social Media Examiner ($150)
  • Experimental ($50): Try a new AI tool on sale
  • Total: $995 (saved $5 for next year!)

Strategy #6: The "Wait 24 Hours" Rule

Avoid impulse purchases by implementing a cooling-off period.

How it works:

  1. See a deal you want
  2. Add to "maybe" list
  3. Wait 24 hours
  4. If you still want it, buy it
  5. If you forgot about it, skip it

Why this works:

  • Prevents impulse buying
  • Reveals true priorities
  • Saves money on "nice to have" tools
  • Reduces buyer's remorse

Questions to ask after 24 hours:

  • Do I still remember what this tool does?
  • Have I thought about using it today?
  • Would I buy it at full price?
  • Do I have time to implement it?

Real data: TWISM readers who used this rule saved an average of $347 by NOT buying tools they initially wanted.


Strategy #7: Negotiate Beyond the Advertised Deal

Yes, you can sometimes get better deals than advertised!

When it works:

  • ✅ You're buying multiple licenses (agency/team)
  • ✅ You're a current customer wanting to upgrade
  • ✅ You can commit to multi-year contract
  • ✅ You have competing offer from similar tool

How to negotiate:

Email template:

Subject: Black Friday - [Your Company] interested in [# of licenses]

Hi [Sales Team],

I see you're offering [X%] off for Black Friday. I'm interested in purchasing [tool name] for my [agency/team] but need [number] licenses.

Is there any additional discount available for:
- Multiple licenses
- Annual commitment
- Multi-year contract

We're comparing with [Competitor] and would prefer to go with you if the pricing works.

Current monthly spend with similar tools: $[amount]

Let me know what you can do.

Thanks,
[Your Name]
[Company]
[Phone]

Success rate: ~40% of the time you'll get 5-10% additional discount

When NOT to negotiate:

  • ❌ Consumer/individual plans (they won't budge)
  • ❌ Lifetime deals (already rock bottom)
  • ❌ Tools with strict policies
  • ❌ Final hours of sale (too late)

📧 Never Miss a Deal - Get Exclusive Access

TWISM readers get exclusive Black Friday perks:

What You Get When You Subscribe to TWISM:

Early access to Black Friday deals (we notify you 24-48 hours before public) ✅ Exclusive codes not available anywhere else (5-10% additional savings) ✅ Deal comparisons so you know which discounts are actually good ✅ Flash sale alerts for 4-hour doorbusters (50-70% off) ✅ Honest reviews from our 70,000+ social media marketer community ✅ Buying guides updated weekly based on new tools and trends

Join 70,000+ Social Media Marketers

Subscribe to TWISM Newsletter:

  • 📬 Delivered to your inbox 4x per week
  • 🔥 Top social media marketing stories
  • 🛠️ Latest tool discoveries and reviews
  • 📊 Platform updates from Instagram, TikTok, LinkedIn, X, and more
  • 🆓 100% FREE, no credit card required

Subscribe to TWISM Newsletter →


🔔 Deal Alert Preferences

Want notifications for specific tool categories?

Reply to any TWISM email with "Deal alerts" and tell us what you're interested in:

  • Social media management tools
  • Design and creative software
  • Video editing and creation
  • Analytics and reporting
  • AI-powered tools
  • Stock assets and templates
  • Training and courses

We'll send you personalized alerts when deals match your interests!


📊 Black Friday Deal Comparison Tools

Use these resources to make informed decisions:

Price History Checkers

  • WayBack Machine: See historical pricing on tool websites
  • CamelCamelCamel: Price tracking (mainly for Amazon)
  • Keepa: Another price tracker with charts
  • Reddit: Search "[tool name] Black Friday history" for user reports

Review Aggregators

  • G2: Best for B2B software reviews (filter by company size, industry)
  • Capterra: Software comparison tool with verified reviews
  • TrustRadius: In-depth reviews from actual users
  • Reddit r/SocialMediaMarketing: Real user experiences and recommendations

Deal Aggregators (Where We Source Deals)

  • AppSumo: Lifetime deals on software
  • PitchGround: Startup software deals
  • StackSocial: Tech deals and bundles
  • ProductHunt: New product launches and deals

Pro tip: Before buying, search "[tool name] vs [competitor]" on Google to find comparison articles. This helps ensure you're buying the BEST tool for your needs, not just the one with the biggest discount.


💬 Community Insights - What TWISM Readers Are Buying

Based on our community of 70,000+ social media marketers:

  1. Canva Pro (62% of respondents bought)
  2. Buffer (38% bought)
  3. Adobe Creative Cloud (34% bought)
  4. Vidyo.ai (29% bought - lifetime deal)
  5. Agorapulse (24% bought)

💡 Hidden Gems (Under-the-Radar Deals)

  1. Publer - "Better than Buffer for agencies" - Sarah M.
  2. Crello/VistaCreate - "Animation features are 🔥" - Mike R.
  3. Brand24 - "Affordable social listening" - Jennifer K.
  4. Depositphotos - "Better value than Shutterstock" - Tom H.

⚠️ Regret Purchases (What People Wish They Skipped)

  1. Tools they never learned to use (43%)
  2. Duplicate features they already had (29%)
  3. Lifetime deals from companies that shut down (18%)
  4. Courses they never completed (10%)

Top advice from the community:

"Buy what you need TODAY, not what you might need in 6 months. Future you will thank present you." - Alex T., Social Media Manager


🎯 Your Black Friday Action Plan

Follow this step-by-step checklist:

2 Weeks Before (November 10-14)

  • [ ] Subscribe to TWISM for deal alerts
  • [ ] List tools you currently pay for monthly
  • [ ] Calculate potential annual plan savings
  • [ ] Start free trials of 2-3 tools you're considering
  • [ ] Set Black Friday budget
  • [ ] Request company reimbursement approval

1 Week Before (November 17-23)

  • [ ] Bookmark this page for easy access
  • [ ] Join tool-specific communities (Facebook, Reddit, Discord)
  • [ ] Check historical pricing on tools you want
  • [ ] Make final decisions on free trials
  • [ ] Organize budget by category
  • [ ] Set up price tracking alerts

Black Friday Week (November 24-30)

  • [ ] Check TWISM daily for new deals
  • [ ] Buy essential tools first (limited quantities)
  • [ ] Apply "wait 24 hours" rule for non-essentials
  • [ ] Use deal comparison tools
  • [ ] Take screenshots of purchase confirmations
  • [ ] Start using new tools immediately (don't let them sit)
  • [ ] Set calendar reminders for renewal dates

After Black Friday (December 1-7)

  • [ ] Cancel monthly subscriptions you switched to annual
  • [ ] Download receipts for all purchases
  • [ ] Submit expense reports to employer
  • [ ] Set up new tools and integrations
  • [ ] Block time to learn new software
  • [ ] Leave reviews for tools you love
  • [ ] Add renewal dates to calendar (with alerts 30 days before)

Download our printable Black Friday checklist: [Link to PDF]


🌟 Final Thoughts: Buy Smart, Not Just Cheap

Black Friday can save you thousands on social media marketing tools—but only if you buy strategically.

Remember these key principles:

  1. Value over discount - A 70% discount on something you won't use is still wasted money
  2. Test before committing - Free trials are your friend; use them religiously
  3. Audit current spending - Switch existing monthly subs to annual plans first
  4. One in, one out - Cancel unused tools to make room (and budget) for new ones
  5. Calculate real ROI - Time saved × hourly rate = actual value
  6. Use the 24-hour rule - Sleep on non-essential purchases
  7. Stack your savings - Combine deals with cashback, reimbursements, and exclusive codes
  8. Subscribe to TWISM - Get early access to the best deals before they sell out

The TWISM Promise:

We curate these deals because we genuinely believe these tools can help you succeed as a social media marketer. Every tool on this page has been vetted by our community of 70,000+ professionals.

We're not just selling you on discounts—we're helping you build a better, more efficient social media marketing toolkit.

Questions about any deals?

Reply to any TWISM email or DM us on social:

We're here to help you make the smartest purchasing decisions.


📅 Save the Date - Important Reminders

Set these calendar alerts:

  • November 15, 2025: Early bird deals start
  • November 20, 2025: Main Black Friday sales begin
  • November 24, 2025: Black Friday (peak deals)
  • November 28, 2025: Cyber Monday (last chance)
  • December 1, 2025: Extended sales end
  • November 15, 2026: Start preparing for next year!

Pro tip: Add these dates to your calendar NOW with links to this page so you don't forget next year.


📢 Help Others Save Too

Know a social media marketer who could benefit from these deals?

Share this page:

  • Email: Forward this page to colleagues
  • Social: Post on LinkedIn, Twitter, Facebook with #BlackFriday2025
  • Teams: Share in Slack/Discord channels
  • Friends: Text the link to fellow marketers

Share buttons: [Email] [Twitter] [LinkedIn] [Facebook] [Copy Link]

Every share helps another marketer save money and work more efficiently. We're all in this together! 💙


About This Week in Social Media (TWISM)

TWISM reaches 70,000+ social media marketing professionals every week with the latest news, tools, and strategies. Our community includes social media managers, content creators, digital marketers, and agency professionals at companies like Adidas, Unilever, Vodafone, and thousands more.

What We Do:

  • 📰 Curate the top social media marketing stories 4x per week
  • 🛠️ Discover and review the latest social media tools
  • 📚 Share actionable tutorials and how-to guides
  • 🎯 Provide platform updates from Instagram, TikTok, LinkedIn, X (Twitter), Threads, Bluesky, and more
  • 💼 Help marketers make smarter purchasing decisions

Our Reach:

  • 70,000+ active subscribers across platforms
  • 58% average open rate (industry-leading engagement)
  • 85% US-based audience
  • 4x weekly publication schedule

Why Trust TWISM:

We've been serving the social media marketing community since [year], and our readers trust us because:

  • ✅ We only recommend tools we genuinely believe in
  • ✅ Our community actively tests and reviews everything we feature
  • ✅ We're transparent about affiliate relationships
  • ✅ We provide honest, unbiased comparisons
  • ✅ We're social media marketers ourselves—we use these tools daily

Meet the Team:

  • Joshua Parkinson - Curator & Founder
  • Cagri Sarigoz - Partnerships Manager

Subscribe to TWISM:


Partner With TWISM

Want to reach 70,000+ social media marketers?

If you're a SaaS tool, agency, or service provider serving social media professionals, we'd love to discuss partnership opportunities.

Our Sponsorship Offerings:

  • Primary Ads (near top of email)
  • Spotlight Ads (middle placement)
  • Dedicated Email Takeovers
  • Product Reviews & Features
  • Exclusive Deal Partnerships

Why Partner With TWISM:

  • Highly engaged audience (58% open rate)
  • Decision-makers and budget holders
  • Actionable audience actively seeking solutions
  • Trusted editorial voice (10+ years)
  • Multi-platform reach (beehiiv + Substack)

Interested in sponsoring?
Contact Cagri Sarigoz, Partnerships Manager
📧 [email protected]
🌐 Advertise with TWISM


Affiliate Disclosure

Full Transparency: This page contains affiliate links. When you purchase through our links, we may earn a commission at no additional cost to you. These commissions help us keep TWISM free and allow us to continue curating the best social media marketing resources.

Our Promise:

  • ✅ We only recommend tools we genuinely believe provide value
  • ✅ All opinions and recommendations are our own
  • ✅ We use or have extensively tested every tool we feature
  • ✅ We're transparent about our relationships with brands
  • ✅ We'll always tell you if we think a tool isn't worth it

We take our responsibility to you seriously. Our community's trust is more valuable than any commission.

Price & Accuracy Disclaimer

Prices and deals are accurate as of publication date but subject to change. Software companies can modify pricing, features, or promotions at any time without notice. We update this page regularly, but always verify the current price on the tool's official website before purchasing.

What this means for you:

  • ✅ Check the tool's website for current pricing
  • ✅ Read full terms and conditions before buying
  • ✅ Verify refund policies directly with the vendor
  • ✅ Screenshot pricing and terms for your records
  • ✅ Contact us if you find outdated information

Last verified: November 25, 2025, 10:00 AM EST
Next update: November 27, 2025


Data Collection & Privacy

We respect your privacy. This page uses:

  • Google Analytics for traffic analysis
  • Affiliate tracking cookies (required for commission tracking)
  • No personally identifiable information is sold or shared
  • You can opt out of tracking in your browser settings

Read our full privacy policy: [Link to Privacy Policy]


Updates & Revision History

We're committed to keeping this page current and accurate.

Latest Updates:

  • Nov 25, 2025: Added 15 new deals, updated pricing on Adobe CC, Canva, Hootsuite
  • Nov 24, 2025: Black Friday - Added flash sale section, early bird deals
  • Nov 20, 2025: Page created with 50+ verified deals
  • Nov 15, 2025: Started tracking early access deals

Found an error or outdated information?
📧 Email us: [email protected]
We'll update it within 24 hours.


More from TWISM:

Helpful Guides:


Thank You! 🙏

Thank you for trusting TWISM to help you find the best Black Friday deals for social media marketers. We've worked hard to research, verify, and curate these offers to save you time and money.

Have questions? Need help deciding?
We're here for you. Reply to any TWISM email or reach out on social media. We respond to every message.

Found this helpful?
Share it with a fellow marketer who could benefit from these savings.

Want more content like this?
Subscribe to TWISM and join 70,000+ social media professionals who start their week informed and inspired.


Bookmark this page and check back throughout Black Friday week—we're updating with new deals daily!


Go BIG or go home! ~ Josh from 'This Week in Social Media'