This Week in Social Media (TWISM)
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💡 47 Facebook post ideas (with examples)... and 39 other stories!

💡 47 Facebook post ideas (with examples)... and 39 other stories!

TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.

November 27, 2024

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Infographic of the Week
Humblebrag of the Week
Tools of the Week
Video of the Week
Quote of the Week

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Top News of the Week

Facebook

Facebook now lets you create Stories with other people’s Stories. Content sharing on overdrive!

Facebook launches free AI tools for businesses. The tools help you create text, images and videos — and manage your content.

Meta AI now available on Ray-Ban Meta glasses in Europe. Users can talk to the glasses and ask questions about what they’re seeing.

Who’s ready to chat with their shades? 😎 ~TWISM

Facebook now offering templates for Stories. No need to start from scratch anymore.

Facebook now allows you to post Stories to subscribers only. The option keeps your Stories private to your subscribers.

Messenger adds AI backgrounds, HD video calls and noise suppression. New features to improve your vid calls!

Instagram

Instagram adding a native Link-in-Bio tool. The tool is for Meta Verified users only for now, but likely to launch to all users soon.

Finally! This should’ve been there all along. 🤨 ~TWISM

Instagram now flooded with AI influencers stealing content from models and adult content creators. The fake influencers link to adult sites, affecting the income of genuine creators. IG not sure how to stop it.

Instagram is removing the option to follow hashtags. Presumably you will still be able to search hashtags.

Threads

Threads working on native feature to schedule posts. It’s already possible to schedule a post up to 30 days ahead.

Threads algorithm will show more content from people you follow. Big update! Custom feeds are coming too — to better organize your content.

Threads gives users power to choose default feed. Users can select from For You, Following, or any custom feed they have created.

Threads testing boldface, italics and strikethrough. Text-formatting is coming to Threads.

TikTok

TikTok offers cash rewards for Black Friday referrals. Participants receive $40 for each successful referral and can earn up to $300 by reaching milestones.

TikTok’s explosive growth, charted. Owner ByteDance still trails Meta's market cap of $1.4 trillion.

TikTok may let creators make AI versions of themselves. The initiative, called "V Project," is currently being tested in Douyin, TikTok's Chinese counterpart.

Trump’s FCC pick wants to ban TikTok. Brendan Carr plans to ban TikTok due to national security concerns.

But will it actually happen?? 🤔 ~TWISM

Why a cannabis-infused beverage company is putting one TikTok creator front and center. The company, Cann, has gained 9,000 new customers and accumulated over 70,000 hours of watch time.

YouTube

YouTube launches “Hype” to boost smaller creators. The feature allows fans to add “hype points” to vids from small channels (less than 500k followers) to increase video reach.

YouTube Shorts adds AI tool “Dream Screen” to create vid backgrounds. Users can create animated backgrounds without physical green screens.

YouTube Music releases 2024 Recap with your personalized “music character”. You get a personalized summary of your listening habits over the past year.

Bluesky

Do you really need to add Bluesky to your social media mix? Probably. While Bluesky's user base is still smaller than Threads and X, its momentum suggests a big opportunity to engage a new audience.

Wave of news publishers arrive on Bluesky as sign-ups surge. Several news organizations, including The Economist, The Week, and ITV News, have established accounts on Bluesky.

I've barely used Bluesky, and the engagement already feels more real. On Bluesky, replies come from real people, not bots or spam accounts, making conversations feel more meaningful.

Study: X’s algorithm now loves two things: Republicans and Elon Musk. Musk's posts have seen a 138% increase in views and a 238% rise in retweets. The change coincided with Musk's endorsement of Trump.

X adds “pinch to zoom” for video. The update enhances user engagement by providing a more interactive viewing experience.

X adds post swipe gestures. To activate, go to Settings > Timeline > Post Interaction.

Et cetera

Most downloaded apps in the world in October 2024. Meta and TikTok lead the way.

“The most controversial rebrand of the year”: Understanding Jaguar’s rebranding fiasco. Legacy brands like Jaguar face a tough challenge: modernizing their image while staying true to their roots.

This was BRUTAL! 🫣 ~TWISM

“I got tired of so many gifs”: How digital communication can impact age-gap relationships. Younger people may favor using GIFs and emojis, while older partners often prefer more traditional messaging styles.

Younger consumers are losing trust in influencers. But not by much (5%). Nearly half of users still make purchases based on influencer recommendations.

Tutorials of the Week

How I made $7,171 in 3 months with the FB Performance Bonus Program. This video walks through a detailed process for earning $2800/mo via the Facebook Performance Bonus Program.

How to write a Facebook post: 23 simple tips. Start by identifying your target audience. Learn the next steps in this comprehensive guide.

How to create a “content map” for your business. Content mapping is a strategy that aligns your content with the specific needs of your customers at each stage of their buying journey.

How to create a podcast every day… in one click. The process uses 6 tools, but takes one click to instigate the process.

Genius! ~TWISM

Listicles of the Week

47 Facebook post ideas (with examples) to boost engagement. These simple ideas will make your page more interactive and build a stronger connection with your peeps.

Great ideas here. Bookmark this! 🤩 ~TWISM

5 new TikTok trends that brands can follow. Brands can engage followers by adopting TikTok trends like the “camera flip” and 4 more.

16 copywriting mistakes that kill conversions. Avoiding these mistakes can help you write better content that grabs attention and gets more sales.

27 types of social media content you NEED to post. You gotta diversify your content if you want to grow. Here’s how!

Infographic of the Week

The best B2B social media strategies for 2024. B2B companies are using social media for more than just brand awareness in 2024. They're focusing on customer acquisition, retention, industry leadership, partnerships, and talent recruitment. Dive into this infographic for more details.