{{rh_onboarding_line}}
|
Over 70,000 social media professionals are reading this newsletter today!
📸 Scroll-Stopping Facebook Posts
Visual content is king on Facebook. Posts with images get up to 2.3x more engagement than text-only posts.
But knowing that isn't enough. You need the right techniques to make your visuals actually work. Here's how social media marketers worldwide are crushing it.
|
✨ Want to advertise in TWISM?
Reach 70K+ social media pros • Top-Rated Service • We optimize your copy
The 4 Golden Rules 🏆
Before diving into tactics, nail these fundamentals:
Visual content is king: Posts with visuals get up to 2.3x more engagement than text-only posts.
Consistency is key: Posting regularly tells the algorithm (and your audience) that your page is worth showing.
Know your audience: Understanding who you're talking to helps you create content they care about.
Stay on trend: Timely, relevant content tied to your niche or industry boosts visibility and relevance.
Design Graphics That Pop 🎨
Facebook content with images receives over 200% more engagement on average.
Use vibrant colors, clear text, and images to convey your message effectively. If you're not skilled at graphic design, consider using free online tools.
Post Planner's Content Studio comes decked out with tons of stock photos, text design tools, and color editing features.
Pro tip: Use TOBI posts (Text on Background Image) for quotes, questions, or quick tips. They're bold, snackable, and engagement magnets.
Let AI Handle Your Visuals 🤖
Need a stunning image but don't have the right photo on hand?
AI image generators can create eye-catching visuals that match your content. Just describe what you want (the more details the better!), and AI turns your words into unique, high-quality images.
This is perfect for:
Posts where stock photos feel too generic.
Backgrounds tailored for specific purposes.
Creating an original graphic that no one else is using.
Draft Captions with AI ✍️
AI tools like Post Planner's AI writer, ChatGPT, and Claude can instantly generate Facebook captions based on a keyword, topic, or prompt.
This makes it easy to brainstorm when you're stuck, save time writing from scratch, and quickly turn ideas into polished copy.
REMINDER: AI shouldn't replace your voice. ALWAYS edit your AI output! Remember, it's a fantastic tool to speed up your workflow and overcome creative blocks.
|
Ask Questions That Spark Conversation 💬
Open-ended questions encourage followers to engage with you.
One of the most essential things? Questions should always take place in the context of a VISUAL Facebook post. People will scroll right by a simple text question.
Ask your question as a TOBI post, as the caption to an eye-catching image, or as the first comment on a related visual post.
Find engagement-driving questions in Post Planner's Content Streams.
The 6 Best Visual Post Types 🏅
Here's what drives the most engagement:
TOBI posts: Bold, snackable posts with a quote or tip over a simple background. Super easy to read.
Product pictures: Show your product in action. Clean, well-lit photos are a must.
Videos & Reels: Facebook prioritizes short-form video. They autoplay in the feed, boosting visibility.
Infographics: Simplify complex info and help stop the scroll.
UGC (User-Generated Content): Reposting customer photos builds trust and is engagement fuel.
Memes: Funny, relatable, and wildly shareable. Show personality and jump on trends.
Hashtag Strategy 🏷️
Using hashtags increases engagement, creates community, and makes your posts more discoverable via search.
But don't overdo it. Too many hashtags can make your post appear spammy.
Mix Your Video Lengths 🎬
Variety is key with video.
Short videos (under 60 seconds) are perfect for quick tips and product highlights. Optimize for mobile and post as Reels, ideal for discovery by new audiences.
Longer videos (2–5+ minutes) are great for tutorials, interviews, and storytelling that builds a deeper connection.
Use tools like OpusClip to turn long videos into highly engaging Reels.
Copywriting That Converts ✏️
To take your Facebook posts to the next level:
Prioritize readability: Use a conversational tone, break up long paragraphs, use bullets and bold text.
Ask questions: Encourage interaction and conversation around your content.
Target keywords: Facebook functions as a search engine, so keywords impact how many people discover your page.
Pair with visuals: Weave the PAS (Problem, Agitate, Solution) framework into your post. Show a photo highlighting a problem, agitate the pain, then deliver the solution in your caption.
Recycle Your Winners ♻️
Created a post that got significant engagement? Reuse it!
Not all followers are on Facebook every time you post. Some might have missed your best content.
Add your best posts into a recycling schedule that reposts them every couple of months.
Track What's Working 📊
Keep track of the Likes, comments, and shares your posts receive.
You might find out your posts get more likes when you post at 3:00 PM, but you'd never know without tracking!
Use the data to refine your Facebook content strategy and optimize for your specific audience.
Repurpose Old Content 🔄
Try these ideas:
Turn a podcast episode into an informative post or short video.
Use AI to turn long videos into highly engaging Reels.
Condense a blog post into a text post or infographic.
The Bottom Line ⚡
Visual content gets 2.3x more engagement on Facebook. Pair great visuals with solid copywriting, ask engaging questions, and track what resonates.
The brands crushing it are leaning into graphics, TOBI posts, Reels, and AI-generated images.
Ready to get more Likes?
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
Was this newsletter forwarded to you?