- This Week in Social Media (TWISM)
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- 😳 Facebook posts earning $500 per post... and 25 other stories
😳 Facebook posts earning $500 per post... and 25 other stories
Welcome to TWISM (This Week in Social Media). This newsletter covers the biggest stories in Social Media Marketing each week.
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Tips of the Week
Case Study of the Week
Meme of the Week
Podcast of the Week
Newsletter of the Week
Quote of the Week
Top News of the Week
Instagram launches new profile cards. The new cards have 2 digitally flippable panels. Side 1: QR code link to your profile. Side 2: your profile summary.
Social media influencing Halloween costume ideas. Top costume ideas include pop figure Chappell Roan, meme sensation Moo Deng the baby hippo, and Rachel Gunn the breakdancer.
Who’s going as Shrunken Head Bob from Beetlejuice?? ~TWISM
Micro-influencers are outperforming macro-influencers. "Micro" influencers (less than 100k followers) have more influence per viewer than their bigger rivals. When “micros” get excited, audiences believe it’s actually genuine!
YouTube launches big changes across web, mobile and TV. The update includes collaborative playlists, a sleep timer for late-night bingers, and an upgraded mini-player. Changes are based on user feedback.
YouTube is listening! ~TWISM
Instagram launching comment sharing feature for Threads. The feature will let you share comments from IG posts straight to Threads.
Marketers spent less on social media in 2024. Investment in social media decreased to its lowest level in 7 years. Reasons: crowded market, content fatigue, and challenges in measuring impact on sales.
Is TikTok killing social media? (Gift post). Recent court decisions are holding social networks accountable for the content their algorithms promote.
Will this kill the way our news feeds work? ~TWISM
X expands Radar access (powerful real-time trend analysis). The tool is available to Premium+ subscribers for $16 a month. Radar helps you follow the latest trends, track conversations, analyze keywords and more.
Meta getting sued for causing social media addiction. The Massachusetts attorney general is accusing Meta of knowingly designing addictive IG features that exploit the psychological vulnerabilities of kids.
Do adults have the same vulnerabilities? 😬 ~TWISM
Threads introduces location tagging. Threads now lets you tag locations in your posts to add context to your storytelling and boost your local cred.
What happens when people revolt against social media? Is social media more about social connection or entertainment? The business models of social networks favor entertainment. Will social connection disappear?
Tutorials of the Week
How to make $500 per post with FB’s Performance Bonus Program. Simple video shows you how to use Facebook to make money posting photos. This influencer went from $14 per post to $500 per post in a few months.
AI Facebook Post Generator (How to Create Posts in 4 Steps). This guide shows you how to generate Facebook posts with AI and turn vague ideas into scroll-stopping posts.
How to create your Black Friday social media strategy. This tutorial walks you through building Black Friday social media campaigns to boost your Q4 strategy.
How to make $225 in an hour with a TikTok Shop. This surprising video gives you a glimpse into the crazy world of dropshipping sales on TikTok.
Listicles of the Week
19 best Instagram tools to grow a following in 2025. Here are the top Instagram growth tools to boost your Likes and followers.
Instagram updates for 2025: what marketers need to know. Check out IG’s latest improvements, including new features for Stories (“Reveal stickers”) and feed posts (extended carousels).
111 social media sites you need to know in 2025. Monster list of media platforms, networking platforms, messaging apps, creative communities and more. Also includes a guide on the best platforms for marketing and acquiring customers.
Top 10 social media trends going into 2025. Next year is all about AI-driven content creation, niche influencers and seamless shopping experiences within the social context. Good read!
Tools of the Week
Local SEO. Optimize and sync your business info across Google, Bing, Foursquare, FB, Apple and more… from one place. Get more 5-star reviews. Get your business in the “Google 3-pack” at the top of search results.
Averi. This AI marketing manager creates your strategy, develops content, finds talent and streamlines operations — all for free.
Textexpander. This can’t-live-without tool lets you create text shortcuts for all the text snippets you use throughout the day: email addresses, phone numbers, useful links, email signatures, hard-to-type expressions, etc.
This tool has saved me ~1.5 hrs per week for 3 years. That’s 234 hrs (10 days) I would have spent typing! ~TWISM
Apps for Digital Minimalists. A collection of digital minimalist tools to help you reduce distractions and increase productivity.
Tips of the Week
Gary Vee reveals top-performing content RIGHT NOW for each platform. Learn what content pops on each platform, why you should never sleep on the power of social media, and how to build a strategy based on creative brilliance.
Gary shares pro tips on perfecting every inch of your content, grabbing audience attention, and skipping the stuff that doesn’t matter.
Case Study of the Week
Craig Reynolds: from hardcore drummer to social media influencer. Making money from music is tougher than ever! Artists like Craig Reynolds are finding creative side hustles to pay the bills.
Craig is the drummer for band “Stray From The Path” — but he's also a podcaster, YouTuber, streamer, and influencer. This video gives you a backstage pass into how he mixes tech with heavy metal to create booming side businesses.
Meme of the Week
If you get it, you get it. 😂
Podcast of the Week
Bridging the Generational Divide on Social | Social Pros Podcast(Apple, YouTube, Spotify)
In this episode, three social media wizards from different generations explain how social media is changing.
Gen Z’er Leanna Pham, millennial Hannah Tooker and Gen X'er Sunny Hunt discuss how social media has grown from a fun hangout to a serious business tool. They agree on one thing: the different generations need to collaborate to succeed!
If you want to know why trying to woo Gen Z can be tricky, or how to navigate social media without burning out… give this pod a listen!
Newsletter of the Week
Science Says (30k subscribers)
Actionable marketing insights from new scientific discoveries. Quick, 3-minute reads every Tuesday. For free.
This is a fun weekly newsletter that shares real scientific studies about marketing best practices. Some recent findings:
Quote of the Week
“Change before you have to.”
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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