This Week in Social Media (TWISM)
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😍 Facebook posts earning $7k per month... and 37 other stories!

😍 Facebook posts earning $7k per month... and 37 other stories!

TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.

November 21, 2024

This week in Social Media Marketing:

Top News of the Week
Poll of the Week
Tutorials of the Week
Listicles of the Week
Infographic of the Week
Case Study of the Week
LOL of the Week
Quote of the Week

Top News of the Week

You can now reset your Instagram feed & recommendations. Meta is trying to help users (especially teens) by letting them clear existing data and review the accounts they follow.

Nice move! We all need a reset once in a while. ~TWISM

❤️ Red heart emoji now a MAGA symbol? Some users are avoiding it due to political implications, choosing other heart colors instead.

Facebook offers messaging buttons on Reels. You can now add buttons for Messenger or WhatsApp.

Video shows Trump dictating his social posts in real time. The footage demonstrates Trump's hands-on approach and direct involvement in crafting messages.

Threads to separate itself from Instagram. No more automatically following the same accounts on Threads as IG when you sign up.

Threads leaving the nest! 🐥 ~TWISM

Threads grew by a Bluesky this month. Threads grew by 15 million users — equal to the total number of current Bluesky users. 👀

TikTok lets creators build AI avatars with their likeness. The new AI bots can interact with audiences 24/7, offering real-time interaction even when the creator is offline.

This is getting weird. 😳 ~TWISM

Crazy new emojis launching in 2025/2026. A distorted smiley face, an orca, ballet dancers, a Bigfoot-inspired "hairy creature” and more! Expect them by late 2025 or early 2026.

YouTube launches live-stream gifting. The new “Jewels” gifting works just like TikTok Live gifts, but with a few add-ons. 🎁

YouTube testing music remixes made by AI. The new "Restyle" features lets select creators modify music clips to change their mood to better fit content.

Pinterest adds “quick save” and “Festive finds” to boost holiday shopping. Effortlessly save Pins to shoppable wishlists and get personalized gift recommends based on your searches/saves.

Messenger introduces a ‘Memories’ feature. You can review old photos and send memories to friends.

Here’s how Reddit went mainstream. It banned problematic subreddits, simplified its interface, and more. Result: more user engagement, more ad rev and a huge IPO. Reddit’s now the go-to place for authentic reviews and discussions.

Impressive! Are you using Reddit for business? ~TWISM

Instagram adds new metric: views past first 3 seconds. The views that matter, in other words. 😉

YouTube tests adding TikTok’s swipe-up gesture on full-length videos. The tests are limited to Android devices only right now.

Facebook adds new “Explore” option to Reels. Reviews are mixed on the quality of the content.

Try it out and let us know what you think! ~TWISM

Google spent 15 years creating a culture of concealment. The company asked employees to delete comms and hide docs to minimize risks of antitrust lawsuits.

TikTok expands affiliate marketing program. Creators can quickly add direct shopping links from selected partners to their posts.

New way to monetize! 🤑 ~TWISM

FTC may force Meta to separate Instagram and WhatsApp. Meta says the lawsuit lacks merit and plans a robust defense.

LinkedIn quietly launches exclusive hub for creators. The "Build Your Voice" hub offers event listings, video guides, a trending moments calendar and more.

TikTok adds new speed-motion styles. Most of the features are already available with CapCut.

Instagram adds more DM filter options for creators. Bonus: a dedicated "Story replies" folder for story interactions!

Pew report details the rise of online influencers as news sources. 20% of Americans regularly get their news from social media influencers, who are prone to misinformation due to low editorial standards.

🫢 ~TWISM

Threads ads coming in early 2025. Instagram’s ad division will be in charge of the rollout, starting with a select group of advertisers.

Another major newspaper abandons X. The paper cites concerns over the platform's promotion of far-right conspiracy theories.

Can you guess the newspaper? ~TWISM

Droves of Taylor Swift fans leave X for Bluesky after election. The Swiftie migration seems to be about X owner Elon Musk supporting Trump.

“Bluesky Has the Juice”: Celebrities flee “toxic” X for Bluesky. Fleeing celebrities include Lizzo, Mark Hamill, Flavor Flav, Stephen King and more.

Snapchat allows parents to request real-time location of their teens. The update aims to simplify sharing of real-time locations with family and improve user safety.

Facebook competing with dating apps like Tinder & Bumble. Features like its "Matchmaker" tool and "Secret Crush" offer new courting and dating experiences.

Poll of the Week

Tutorials of the Week

How to make $7k/mo with FB’s “Performance Bonus Program”. This short video shows how to earn monthly income posting content on your Facebook pages. Still blows my mind that FB is paying people to post! 🤯 ~TWISM

How to schedule social media posts: best tools and tips. Here’s the basics on how to schedule posts, along with a list of top scheduling tools.

How to create top-performing videos in 2025 (data from 500+ video marketers). Findings include:

91% of marketers say optimal length for marketing vids is under 10 min
63% of video marketers measure ROI by tracking video views
28% analyze engagement graphs and heatmaps
40% of businesses use vid performance data to assess marketing performance
and much much more!

Listicles of the Week

42 free Facebook post templates that will save you hours. Don’t miss the free download of the templates. Great resource!

Top 10 marketing buzzwords in 2024. Use them to boost SEO and brand identity but don’t choose them over authentic, meaningful language.

Don’t be skibidi! 😜 ~TWISM

9 best Instagram scheduling tools (reviewed). Nine top IG scheduling tools are reviewed, highlighting their features and pricing to help users choose the best fit for their needs.

Infographic of the Week

Top 10 graphic design trends to experiment with in 2025 | VistaPrint

Click below to see the full infographic.

Case Study of the Week

How the NY Times beat the FB algorithm and became its top publisher.

In the lead-up to the election, the Times emerged as FB’s top news publisher, surpassing right-wing outlets that dominated the platform. This shift occurred despite Meta's reduction of news visibility, which killed traffic for many publishers.

How did they pull it off? Was it their posting schedule… the design of their posts… their election coverage… FB’s political bias?

Read and decide for yourself.