- This Week in Social Media (TWISM)
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- 🤖 Facebook will pay you for AI images? ... and 27 other stories
🤖 Facebook will pay you for AI images? ... and 27 other stories
TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Infographic of the Week
Video of the Week
Tips of the Week
Newsletter of the Week
Quote of the Week
Top News of the Week
Are you spending 3x too much on social? New research shows brands may be spending 300% too much on social ads while underinvesting in TV ads.
TV ads?… Really?? ~TWISM
Instagram releases filtering options for Creator DMs. The filters let creators screen their DM requests by sender's follower count, account verification, etc.
ChatGPT launches its search engine… Finally! Your favorite AI bot now offers real time search on everything from sports scores to stock quotes to breaking news.
Google’s Gemini now “grounded” in Google Search. This “grounding” in Google’s search data improves the accuracy and relevance of Gemini responses.
AI search competition is getting frisky! ~TWISM
Most consumers say social media influences their holiday shopping. 89% say social media affects their buying decisions, especially for gift ideas.
WhatsApp adds custom lists to organize your chats. You can create custom categories (family, work, school, etc.) and then add your various chats.
Time to add a “Besties” category? ~TWISM
Meta and Microsoft smash earnings, Reddit continues to impress. Meta's rev increased by 19%, Microsoft's by 17%, and Reddit’s by 68%. Snap’s not so much. 🤑
Bluesky reaches 13M users, announces new funding. The network got $15M in Series A funding to take on a crowded market of X alternatives.
Can they compete with Threads tho?? ~TWISM
Meta advertisers seeing crazy glitches right now. The bugs are stressing advertisers during their peak period for online sales. The dependence on AI-driven ad products isn’t helping.
Netflix and Roku stop reporting subscriber counts. The 2 are getting crushed by YouTube so they decided to “move away” from reporting subscriber counts. 🤷
Top 10 social media sites for Gen Z in 2024. The big 3 on top, of course (YouTube, FB, IG). But who’s in 4th place?
Definitely surprised me! ~TWISM
Tutorials of the Week
🤯 How to turn AI images Into $546/wk on FB and Pinterest. Check out this strategy to turn AI images into a money-making machine on social media.
How to use LinkedIn to promote your personal brand. Stephanie Schwab discusses key components of a successful LinkedIn profile.
How to protect your business's social media accounts. It only takes a few steps to safeguard your business’s accounts. You won’t regret it if things go wrong!
Always a good reminder! ~TWISM
How long are YouTube Shorts now? New format explained. YouTube extended the max length to 3 minutes. But what are the rules on vertical vs. square, etc.?
How to use the best TikTok hashtags for more views in 2024. Using the right mix of popular and niche hashtags can help you reach a broader yet specific audience.
Listicles of the Week
11 best Social Media Scheduling tools (reviewed). Here are the best social media scheduling tools to help you save time, discover content and boost engagement.
Top 100 most viewed YouTube Channels worldwide (Nov 2024). Who’s in first place? Hint: it ain’t Mr. Beast anymore.
Crazy how they’re all in 2 countries! ~TWISM
Monster list of web’s best forums = treasure trove for content. Platforms like Reddit and Discord offer general discussions, but independent forums remain key for deep discussions on specific topics.
20 names of things you probably didn’t know. Random list of things you probably didn’t know the names of. Example: the word meaning “the day after tomorrow”. 🤔
Tools of the Week
PodLM. Generate a podcast for any content. No recording necessary. Just submit a text (a blog post, for example) and the tool produces a full podcast episode. Choose from a variety of AI avoices to narrate.
Streamin. Find out where to watch streaming TV & movies anywhere in the world.
I needed this!! ~TWISM
KingAI. Next-Generation AI creative studio. The site is bursting with scroll-stopping media that you can customize for your posts.
Infographic of the Week
Surprised?… Angry?… Calm?
Which facial expressions are top YouTubers choosing to get the most views?
Video of the Week
Gary focuses on the nuances of organic social media execution and the importance of content quality. Great platform-specific tips as well!
Tips of the Week
Become a better storyteller by leveraging this brain science trick. People remember info they help generate better than info they passively receive. As a storyteller (and marketer) you can take advantage of this!
Amazing how Tesco used this in their ads. ~TWISM
How to show confidence (and reap the rewards of doing so). Learn how to overcome impostor syndrome and cultivate optimism to create self-fulfilling prophecies of success.
Newsletter of the Week
After years at top creative agencies in London, Lucy Werner now simplifies PR for small biz owners, teaching them how to promote their businesses without the sleaze.
As a subscriber, you get weekly PR recipes, interviews with experts, and exclusive resources to enhance your industry presence.
Quote of the Week
“Diligence is the mother of good luck.”
~ Benjamin Franklin
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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