This Week in Social Media (TWISM)
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🤑 FB now paying small creators too?.. and 42 other stories

🤑 FB now paying small creators too?.. and 42 other stories

TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.

December 19, 2024

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Infographic of the Week
Podcast of the Week
Newsletter of the Week
Tools of the Week
Quote of the Week

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Top News of the Week

Facebook

Facebook launching new payouts for smaller creators. Creators with small followings can now monetize using “ProMode for profile”.

Meta to add “unedited” (no AI) tags for Stories. Is your Story unedited and AI-free? Now you can let everyone know.

Facebook adds new Insights roundup for each post. The stats are similar to Instagram’s, including follower vs. non-follower views.

Instagram

Instagram adds powerful holiday features for creators. Users can create a collage of top 2024 moments, add new stickers and more.

Instagram to let users share carousel slides as Story. IG head Mosseri mentioned the idea in an AMA.

Carousels getting even more powerful?? 👀 ~TWISM

Instagram to block screenshots of disappearing messages. The measure aims to protect privacy for temporary posts.

You can’t follow Instagram hashtags anymore. IG removed the option to stop trending hashtag spam.

Threads

Threads now has 100 million daily users. Not surprising since signups are now close to a million per day.

I guess the custom feeds helped! 😂 ~TWISM

Threads releases new survey to improve content moderation. It asks if Threads should have posting rules similar to X.

Threads rolls out “Most viewed posts” insight. Users now get a better idea about what’s resonating with their audience.

Threads adds custom lists to help new users find accounts. Create custom feeds that only show posts from specific creators.

TikTok

TikTok testing new “Editor” option. The feature includes AI avatars, auto captions and new templates.

This TikTok creator’s success is… old pools. “The Pool Guy” won the High-Quality Creator of the Year award by making vids on restoring sludgy pools.

TikTok wants more time to avoid U.S. ban. Owner Bytedance filed for an injunction to delay TikTok sell-off deadline (currently Jan 19).

TikTok adds new resources for sellers. The new Account Health Report, Creator Policy Quiz, and in-person workshops make selling on TikTok Shop easier.

YouTube

YouTube simplifies channel pages and more. The improvements make content creation more intuitive with a more basic process and interface.

You can now add notes to other people’s YouTube videos. The most helpful notes (voted on by viewers) will show under the video anonymously.

YouTube copying X’s “Community notes”?? ~TWISM

Brainstorm new ideas with YouTube Studio’s Inspiration tab. The Inspiration tab lets you brainstorm new titles, thumbnails, outlines, and ideas with AI tools.

YouTube tests voice replies in comments. Some YouTube creators can now reply to comments with voice messages via the iOS app.

LinkedIn

LinkedIn consolidates Live and Audio Events. Say goodbye to audio events after Dec 31. Only LinkedIn Live events from now on.

LinkedIn introduces view counts on videos. The stats add social proof and may encourage more sharing.

Is LinkedIn becoming the “business TikTok”? ~TWISM

LinkedIn tests boosting personal posts. Users can pay to promote their personal posts.

Bluesky

Bluesky hits 25M users. The platform is pulling in media groups, companies, sports teams and celebrities, in spite of stiff competition from Threads.

Bluesky lures news publishers to continue growth trajectory. The X competitor has promised not to de-prioritize content and allow self-verification.

X/Twitter

X shares tips for post-holiday marketing. Ad costs are lower and audiences are more engaged from mid-Dec to mid-Jan.

X reports record-high user activity in 2024. Users spent 24 minutes daily on the app, a 10% increase from last year.

Et cetera

Snapchat makes it easier for creators to earn money. New Spotlight videos can earn money through Snapchat’s monetization program.

Using these emojis and acronyms is no longer cool. Emojis like the 💀 and acronyms like WTF are officially lame now.

50% of US teens are chronically online. YouTube, TikTok, Instagram and Snapchat are most widely used platforms for 13-17 year-old kids.

Future social media consultants? 😂 ~TWISM

Tumblr adds communities for shared interests. The new feature is similar to Reddit subreddits.

Tutorials of the Week

How to make Instagram carousels that SPIKE your Likes. Instead of posting 10 random pics, try following these tips!

How to tell your story effectively every time. To tackle the dreaded “tell me about yourself” question, Jay Acunzo offers a handy framework.

How to succeed on LinkedIn in 2025. Jasmin Alic shares his thoughts on how text-only posts are still key, and many more tips.

Jasmin = the OG of LinkedIn! ✊ ~TWISM

Listicles of the Week

7 AI tools to improve your Instagram posts. These tools can source, create, edit and publish content in record time.

51 most disruptive startups of 2024. Take a look at the hottest tech, biz models, and founder stories of 2024.

Top trends that shaped sports social in 2024. Short-form vids stood out in a year that also saw the rise of behind-the-scenes content.

Infographic of the Week

Here’s how online shopping has surged over last 15 years. Money spent online by consumers has tripled.

Podcast of the Week

Use the “IKEA Effect” to triple your engagement. Harvard Professor Mike Norton explains how to leverage the Labor Illusion to get more responses.

Newsletter of the Week

13 funniest marketing ideas of all time. These bizarre tricks actually worked.

Inspiration for your next campaign! ~TWISM

Tools of the Week

AI EASE Headshot Generator. Instantly generate prof pics and headshots for LinkedIn, Indeed, etc.

everyhour. Track your time by dragging chunks of time into custom “pots” and prioritizing things that matter.

Quote of the Week

“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”

~ David Ogilvy

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”