😳 Facebook offers new $5k bonus to creators... and 44 other stories

This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Poll of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Quote of the Week

Sponsored by Post Planner — Schedule the best content in your industry. Reach more followers. Save 12 hours per week.

Top News of the Week

Facebook

Facebook offering $5k bonus to creators. Get paid for bringing your audience to Meta’s platforms.

Perfect for TikTokers? 🤔 ~TWISM

Facebook tests Group post scheduling again. It was removed from 3rd-party apps just last year.

Facebook to let you pin comments. Pin your CTAs and links to top of comments for Reels and Live vids.

Facebook releases major mobile update. The new app displays a larger panel for Stories/Reels and offers custom tips.

Meta Spark shuts down. No more 3rd party AR effects on posts, but Meta’s effects are still available.

Instagram

Instagram revamps grid layout. Taller grid thumbnails replacing squares.

A lot of haters so far! 🤨 ~TWISM

Instagram introduces new post collaboration options. Get more engagement by co-creating posts with other brands.

Instagram lets users create longer Reels. Not 1 minute. Not 2 minutes. But…

New Reels feed increasing engagement from friends. The tab shows Reels liked by friends — to jumpstart convos.

Instagram to launch “Edits” video editing app. Edit short-form vids, share drafts, and more coming Feb.

A CapCut alternative? ✊ ~TWISM

Threads

Threads gets new “Markup” feature. Draw on posts with red markers, highlights or arrows.

Threads now allows you to subscribe to profiles and threads. Subscribe to threads to get notifications about replies.

YouTube

YouTube giving aid to creators affected by LA fires. YouTube to open production facilities for recovering local creators.

YouTube Premium adds experimental features. Faster playback speeds, jump to the best part of vids, and more.

LinkedIn

LinkedIn to push more vids? LinkedIn hints at video prioritization with testimonial about vids on their company page.

That’s all the proof we need. ~TWISM

TikTok

TikTok gets unbanned in ~14 hours. Trump signs executive order giving TikTok 75 days to sell.

New York to Tokyo flights take 14 hours, just saying. 🤔 ~TWISM

TikTok tests new “AutoCut” button. Click to add animated filters when editing vids/pics.

TikTok adds “Beats” feature. Sync vids to the rhythm of music.

TikTok launches “Search Highlights”. Searches for creators show AI-generated summaries.

X/Twitter

X launches vertical vid feed. The aim is to improve user engagement and ad opportunities.

X releases vid analytics. Filter vid performance by time period.

Grok gets standalone app. Available for iOS in the US.

X adds “Rename chat” feature. Rename past convos with Grok AI.

Bluesky

Bluesky launches custom feed for vertical vids. Swipe up to see vids in the Explore tab.

Bluesky releases 2024 moderation report. Updates on takedowns, labels, users… and lots more.

Bluesky to launch new photo-sharing app. “Flashes” supports photo posts of up to 4 pics and vids of up to 1 min.

Basically an IG alternative. 🤓 ~TWISM

Et cetera

TikTok refugees flood RedNote. Over half a million new users pushed Chinese app to top of US app stores.

Pinterest enhances shopping features. Visual search to simplify buying process on the platform.

Pixelfed launches as an IG alternative. The privacy-first platform is decentralized and ad-free.

Tutorials of the Week

How to create an Instagram content strategy. Proven tips for getting more eyeballs on your IG content.

How to win with Influencer marketing in 2025. Investing in authenticity and quality storytelling will be key.

Influencer marketing is on the 📈 ~TWISM

How to use “Moment Marketing” for your brand. Key lessons from KitKat’s “Have a Break” campaign.

MrBeast’s strategist shares 12-month YouTube plan. Paddy Galloway’s 3 phases of planning and 2 frameworks to win on YouTube.

Listicles of the Week

14 Best Facebook tools for marketing. Design, schedule, run contests and more with these affordable tools.

4 ways to write a CTA. Match feelings, make it specific, handle objections and give an actionable next step.

5 ways to improve your LinkedIn marketing efforts. Free tip: Don’t underestimate event marketing.

5 examples of great brand vids. Boost awareness with inspo from HubSpot, Microsoft and 3 more brands.

Poll of the Week

Tools of the Week

Pointerpro. Turn online quizzes into automated, personalized advice.

Great lead magnet for consultants! 😎 ~TWISM

Trustmary. Collect customer feedback to generate social proof.

Boomerang. Create rewards programs to increase repeat customers at local businesses.

Algomo. Boost conversions by personalizing your website based on each visitor (via AI).

Case Study of the Week

Apple’s genius strategy to promote Severance Season 2. Go viral with physical marketing tactics to differentiate your brand.

Video of the Week

How to blow up on LinkedIn in 2025. Lara Acosta’s strategy to get 100K views on a single post in 42 hours.

Impressive!! 🤯 ~TWISM

Infographic of the Week

Here’s how long social media posts “stay alive” in 2025. The lives of your posts are measured in minutes.

Quote of the Week

“By working faithfully 8 hours a day you may eventually get to be the boss and work 12 hours a day.”

~ Robert Frost

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

Sponsored by Post Planner

You are receiving this newsletter because you opted in to Post Planner’s emails in the past.

You can unsubscribe in one click below… but PLEASE DON’T! 😂

Disclaimer: some links may be affiliate links that pay us commissions.

Was this newsletter forwarded to you? 

Subscribe to “This Week in Social Media” here