🫢 FB scans your DMs with AI?

This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Poll of the Week

• Case Study of the Week

• Infographic of the Week

• Meme of the Week

• Quote of the Week

Facebook

Facebook AI will scan your DMs when prompted. DMs not so private anymore?

Facebook layoffs: 5% of humans replaced with AI bots. Everyone except machine learning engineers!

Facebook now shows follower counts on social links. Display your credibility from other social platforms.

Facebook introduces Story resharing. Tap “Reshare story” to cross-promote a story to your followers.

Meta Business Suite adds inbox update. Mark convos as “Good” or “Bad” to manage your inbox.

Instagram

3 hot Instagram Reels trends and audios. Use these trends as templates to ride the engagement wave.

Instagram Stories get WhatsApp sticker integration. Link to your WhatsApp Business number to start chats with customers.

Instagram Reels can now edit out silences. Use “Cut silences” to make your vids more concise and engaging.

Say adios to the awkward silences. ~TWISM

Threads

Threads launches custom feed sharing. Add profiles and topics to a custom feed that you can share and feature on your profile.

Threads is becoming more popular among brands. 64% of B2C brands actively use Threads.

Brands weigh pros and cons of Threads ads. Pro: Could lower CPMs on Meta platforms. Con: Media buyers might lose control.

YouTube

TV now the #1 source of YouTube views. TV tops desktop and mobile for watch time.

YouTube Studio adds “Device type” analytics. Get insights into viewing patterns across TV, desktop and mobile.

YouTube partners with Repurpose.io. Automate reposting of TikToks and Reels to YouTube Shorts with Repurpose.io.

LinkedIn

LinkedIn reports on new vid updates. Full-screen vids for desktop, average watch time tracking, new vid-related courses… and more.

LinkedIn tests new format for post previews. The carousel-like preview provides more room for pics and vids.

LinkedIn tests new “Contribute Expertise” button. Answer popular questions from Collaborative Articles to boost your cred.

TikTok

TikTok asks Android users to sideload app. Continue using TikTok by downloading the Android Package Kit from here.

Only available to U.S. Android users. 🇺🇸 ~TWISM

TikTok posts now have dislike button. Users can hit the 👎 to improve the algo.

X/Twitter

X releases Gen Z guide for brands and advertisers. Invest in immersive vid experiences to connect with Gen Z-ers.

X asks for feedback on Community posts: Should Community posts also be shared with followers?

Bluesky

Bluesky tests “Followers only” reply setting. Fight spam by limiting replies.

IG-like Bluesky app opens doors to beta users. Flashes supports vids up to 1 min and up to 4 pics in posts.

Et cetera

Elon offers to buy OpenAI for $97.4B. Musk said it’s time for OpenAI to return to the open-source force it once was.

Sam Altman throwing shade? ~TWISM

Perplexity’s Super Bowl tweet increases app installs by 50%. Perplexity introduced a contest where users can win up to $1M.

Spend $8M on an ad? Nah, gonna tweet instead 😎 ~TWISM

Snapchat shares marketing tips for Valentine’s Day. 95% of users say family and friends influence what they buy.

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Tutorials of the Week

How to schedule Facebook posts for free. Schedule posts from any device without breaking the bank on an expensive tool.

How to turn your support inbox into a marketing channel. Pro tip: Be as personal as possible to connect with customers’ emotions.

How to build your brand’s social narrative. Your narrative combines your mission, beliefs and what people will rally behind.

How to pick fights with competitors. Learn from Surreal, McDonald's, Pepsi and Apple’s campaigns.

Listicles of the Week

24 LinkedIn post ideas to demolish writer’s block. You can use these on any social network.

10 most watched Super Bowl ads of 2025. Booking.com’s Muppets take top spot.

3 types of LinkedIn posts to avoid. Algorithm-chasing, AI-written and… kitchen sink posts?

3 ways to apply Barnum’s Effect in marketing. Write great hooks, build trust and…. quizzes.

Tools of the Week

AdCreative.ai. Create conversion-focused ad creatives from AI (and get automatic insights on performance).

Roster. Recruit, manage and reward influencers for promoting your brand to their followers.

Switcher. Live stream to Facebook, Instagram, TikTok and YouTube at the same time.

Foursixty. Turn UGC Instagram content into shoppable experiences.

Poll of the Week

Case Study of the Week

50K followers on TikTok in 3 months. Alex Friedman exploded on TikTok by creating for a very niche audience — startups.

Infographic of the Week

What do people use AI for? According to Anthropic’s new research, 37.2% of Claude convos were around coding.

Meme of the Week

Say Drake. Kendrick sneak disses Drake in his Super Bowl halftime show.

Uncle Sam, MUSTARRRD, Serena Williams… GAME OVER. 🤫 ~TWISM

Quote of the Week

“The people who are crazy enough to think they can change the world are the ones who do.”

~ Steve Jobs

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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