👑 FB still king for shoppers

Top Social Media Marketing stories this week

February 20, 2025

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Meme of the Week
Video of the Week
Quote of the Week

Facebook

Facebook #1 platform for product discovery. FB dominates across all demographics as go-to place to find/research products.

Facebook now tells you when to post. The platform is notifying pages when their followers are most active.

Meta’s “Horizon Worlds” ad becomes laughing stock. Zuck’s new VR game might be the end of the Metaverse.

Read for a good laugh! 😂 ~TWISM

Facebook Live vids older than 30 days to be deleted. Download your Lives before they’re gone forever!

Meta tests new AI assistant for Messenger. Use “Creator Assistant” to get ideas, generate images and more.

Facebook asks Page admins if content is for children. If yes, your content won’t be viewable.

Instagram

3 Reels metrics to focus on for more reach. Optimize for watch time, Like rate and send rate.

Instagram doesn’t deprioritize pics and carousels. But Reels are naturally more engaging, says Mosseri.

Instagram now allows post preview editing. Zoom in/out to get the perfect thumbnail.

Instagram now gives personalized “Best Practices”. Get tips on content, engagement, reach and making more $$$.

Instagram tests “dislike” button for comments. Dislikes are hidden and might become a ranking signal in the future.

Instagram testing DM “Pals”. Personalize chats with animated, personalized characters.

Threads

Threads adds label for AI-generated content. Realistic AI images to display warning.

Threads now lets users set default feeds. Choose “For You”, “Following” or a custom feed.

Threads to release weekly recap feature. Get summaries of replies, followers, views and posts.

Threads testing ability to hide “Replies” tab. Make your replies private from profile viewers.

The cure for comment trolls? 👿 ~TWISM

YouTube

YouTube Shorts introduces AI vids. Turn descriptions into 6-second vids with Google Veo 2.

YouTube announces new AI updates. AI clone detection, auto dubbing, age detection… and more.

LinkedIn simplifies post-sharing on mobile. Use “Send” to share posts with connections as DMs.

TikTok

TikTok highlights rising stars in “Discover List” for 2025. Find relevant creators to collaborate with and new trends.

TikTok LIVE adds label for AI-generated content. Let viewers know if you used AI to maintain trust and transparency.

TikTok launches “Most Loved” badges for TikTok Shop. Shoppers can see which products have high ratings, low returns and more.

TikTok invites select creators to “TikTok LIVE TV” event. You need at least 10K TikTok followers to get selected.

X/Twitter

Grok-3 heats up AI chatbot race. Grok 3 is an “order of magnitude more capable” than Grok 2, says Elon.

X enables note requests for all contributors. 14% of note requests now include source links.

X reveals plan for 1st marketing campaign under Elon. A big push to become the “everything app”.

Bluesky

Flashes for Bluesky rolls out new updates. The IG alternative updated feed order, profile customization and more.

Et cetera

Google rolls out AI Image Generator. Whisk lets you drag and drop images to generate more custom images.

Reddit set to introduce paid content. Paid subreddits to become commonplace in 2025, says CEO.

ChatGPT adds Notion integration. Now ChatGPT can analyze Notion docs.

Buzzfeed to launch new social media platform. BFisland’s goal is to “do the doomscrolling for you” with AI.

Never stop posting on social media again

Schedule posts to 10 networks. FB, IG, LinkedIn, YouTube, etc.

Find the best content in your industry. Proven viral content.

Let AI write your posts. Generate post content in seconds.

Use coupon TWISM35 for 35% discount

Tutorials of the Week

How to use keyword research to find Facebook post ideas. Use KWFinder and Ahrefs to find research-backed content ideas.

How to write viral LinkedIn posts. Be more… anti-professional?

How to deal with copycats. If the copycat is Amazon, respond with parody vids.

How to apply the blemishing effect to sell your product. Honesty is a secret weapon.

Listicles of the Week

19 benefits of Facebook for businesses. Marketing your business on the world’s #1 social media platform costs a whopping… $0.

9 marketing examples that tap into cognitive biases. Uber and Rolls Royce have used these cognitive biases to make millions.

7 tips for “Man on the street” interviews. Liz Plank’s pro tip: Go where people are bored.

12 pricing psychology tips. Make your pricing appear larger (or smaller) with Katelyn Bourgoin’s tips.

Tools of the Week

Murf AI. Create AI voiceovers for brand campaigns at scale.

Capsule. Run email campaigns, automate workflows, and manage your sales contacts with this affordable CRM.

Looka. Generate professional logos and other brand assets without being a professional designer.

Manychat. Use chat marketing to automate sales on Instagram, WhatsApp and Messenger.

Case Study of the Week

2K to 105K users in 15 days. Laurent used organic TikTok marketing to flip the influencer marketing playbook for Focus Tree.

Meme of the Week

Duolingo owl is dead?! Memes flood the internet in remembrance.

Did the marketing team go too far? ~TWISM

A meme recreation of a Halo Infinite cut-scene scene with Escharum. Master Chief stands over a fallen Duolingo, with The Weapon in the background.

Video of the Week

Why your brand is failing without a story. Chris Do shows how to turn your story and personality into an unforgettable brand.

Quote of the Week

“Keep your face always toward the sunshine, and shadows will fall behind you.”

~ Walt Whitman

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”