- This Week in Social Media (TWISM)
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- đł Facebook replacing users with AI bots?... and 37 other stories
đł Facebook replacing users with AI bots?... and 37 other stories
TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Affiliate program of the Week
Case Studies of the Week
Video of the Week
Tools of the Week
Quote of the Week
Sponsored by Post Planner â Schedule the best content in your industry. Reach more followers. Save 12 hours per week.
Top News of the Week
Meta to release AI users for Facebook and Instagram. The users will look like real accounts and publish posts!
Meta expects AI characters to generate and share Facebook content. Different take on the same story above.
Facebookâs plan to unleash AI profiles could actually work. A hopeful take on the same topic.
Definitely the big FB story this week! đ€Ż ~TWISM
Facebook testing âPlay & Createâ for Stories. The new face filter feature is similar to Meta Spark filters.
Instagram to add more DM search options. Filter Instagram DM âRequestsâ based on keywords.
Instagram adds âWatch Nextâ frame for Stories. Get compiled Stories from people you follow but havenât viewed yet.
Threads
Threads to add a cover image to profiles. The new feature is similar to Xâs header image.
Threads to allow editing your display name. You can only change your name twice in 14 days.
TikTok
Trump asks Supreme Court to delay TikTok ban. He wants more time to make a deal that addresses security concerns.
TikTok communities like BookTok seek new platforms. Popular groups are exploring alternatives like YouTube and Reddit.
TikTok adds a âDescriptive Ideasâ feature. Get AI-generated ideas to write photo descriptions.
TikTok adds new âAI selfâ. Upload a pic to make an avatar that can be placed anywhere using TikTokâs templates.
You can finally become Batman đ ~TWISM
YouTube
YouTube testing a âPlay Somethingâ button. Play random YouTube vids with a single tap.
YouTube adds âView All Postsâ button to home feed. View all recommended posts in one community posts feed.
LinkedIn releases Companies Hub within Campaign Manager. Create ad audiences based on engagement insights before launching campaigns.
Bluesky
Bluesky adds trending topics. See popular subjects below the search bar.
Bluesky faces challenges amid rapid growth. Scam activity and moderation issues are key challenges for Bluesky right now.
X/Twitter
X increases price of X Premium+. A 30% price increase provides top-paying users with an ad-free experience.
X adds new Grok AI setting for Android users. Personalize your experience with Grok AI under âPrivacy and Securityâ.
X to make âMute Wordsâ more prominent. Elon says the feature is currently too challenging to locate.
Et cetera
Microsoft adds âCustom App Iconsâ. Find this feature on MS Copilot for iOS devices.
Google to go all in on Gemini in 2025. Sundar Pichai says scaling the AI model is the companyâs biggest focus next year.
The AI race staying HOT! đ„ ~TWISM
Tutorials of the Week
How to get more Likes on Instagram. Share edgy posts, collab with influencers and 23 other killer tips.
How to start a YouTube channel in 2025. A beginnerâs guide for the current state of YouTube and launch tips.
How to market on Reddit. 4 tips and 3 ideas to use Reddit as a marketing channel in 2025.
Donât be too salesy or youâll get the boot. đ„Ÿ ~TWISM
How to turn boring content into viral hits. Tom Orbach shares 5 data-backed secrets based on 250+ viral campaigns.
Free social media calendar template (with starter guide). This post shares a simple guide and template to help you schedule posts like a pro.
Listicles of the Week
43 free Instagram carousel templates to WOW your followers. Use these templates to create high-performing IG carousels.
10 AI concepts every marketer must master in 2025. Understand the technical side of AI so you can get more effective AI outputs.
12 Sharpest lessons from marketing leaders. Learn how leaders at Liquid Death, Spotify⊠and 5 more companies stand out.
Affiliate Program of the Week
Affiliates are earning a second income by recommending Post Planner.
Case Studies of the Week
Most unexpected influencer successes of 2024. Some of this yearâs breakout influencers had unusual starts.
Will this be the future of YouTube? Learn about evergreen growth tactics and content styles... among all things YouTube for 2025.
Market to Gen Z without being salesy. Go all in on authenticity⊠and 2 more key insights from PepsiCoâs FLVR TikTok channel.
Video of the Week
The right way to do social in 2025. Brendan Kane reveals why chasing trends is a losing strategy.
Tools of the Week
Gestimer. Set timers and reminders with just a single drag gesture.
FocusByte. Turn your work into an actual treasure hunt to maximize productivity.
Awesome Privacy. Find privacy-respecting alternatives to popular software and services.
Sendbig. Share large files up to 30GB for free.
Quote of the Week
âDo your best â but like it. Like what you do, and then you will do your best.â
~ Katherine Johnson
Thatâs all for this week. Thanks for reading. NowâŠ
Go BIG or go home!
~ Josh from âThis Week in Social Mediaâ
Sponsored by Post Planner
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