- This Week in Social Media (TWISM)
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- š± Are Facebook's new rules crazy?... and 51 other stories
š± Are Facebook's new rules crazy?... and 51 other stories
The biggest stories in Social Media Marketing this week.
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Poll of the Week
Tools of the Week
Case Study of the Week
Meme of the Week
Video of the Week
Quote of the Week
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Top News of the Week
Facebookās new rules for content: everything you need to know. Hereās what will change ā and what wonāt.
Facebook wants āmore speech, fewer mistakesā. Community Notes will replace fact-checking.
Zuck explains his new policy to Joe Rogan. Removing fact-checkers aligns with Facebookās original mission, he says.
Zuck: Biden officials screamed obscenities at FB staff. They wanted Facebook to remove content, he says.
Sounds scary! š«£ ~TWISM
āDelete Facebookā tops google searches. New fact-checking policy seems to be the culprit.
Facebook introduces āTotal Reachā stat. Check your total reach across all FB Pages.
Facebook is go-to platform for Moms. US moms spend twice as much time on Facebook as on TikTok.
Instagram to focus on 2 things this year, says boss. Creating AI content is one of them. The other isā¦
You can now schedule your Instagram messages. Schedule DMs instead of sending them at 3am.
Instagram asks for opinions on paid engagement. Meta looking to monetize engagement.
Werenāt they against this yesterday? š¤·āāļø ~TWISM
Adding music to Instagram Notes just got easier. Tap the āAirplaneā button to add songs.
Threads
Meta rolls out Community Notes for Threads. Your note might get published if itās voted helpful.
Threads introduces 2-way profile links. Adding 2-way links confirms user ownership of linked sites.
Threads tests attaching music (and more) to posts. Users can even attach music to text-only posts.
Threads offers 3 filters for political content. āStandardā, āSee Moreā and āSee Lessā.
Which do you choose?? š¤ ~TWISM
YouTube
YouTube makes it easier to grab your vid highlights. Automatically cut parts of longer vids to use as Shorts.
Artists on YouTube get āReleasesā tab. View all your YouTube Music releases on one screen.
Hereās how LinkedIn got so broken. This writer says because of engagement baiting, crappy listicles and AI slop.
Influencer marketing exploding on LinkedIn. Hordes of gurus are coming to your LinkedIn feed!
Can LinkedInās new Conversions API help your ROI? Integrating more data into your LinkedIn Ads could increase sales.
TikTok
Elon Musk to buy TikTok after ban? The tech billionaire may add TikTok to his growing digital empire.
Locals use TikTok to get donations for LA fire. A street vendor is using TikTok LIVE to help feed victims.
Thatās the power of community + social media. š ~TWISM
TikTok introduces āContent Checkā feature. Scan your vids for guideline violations before posting.
TikTok to start curating memories. TikTok will scan and organize content from your deviceās album.
X/Twitter
Xās parody labels now live. Labeling fan and parody accounts with jester hat icons should reduce confusion.
X adds AI-powered suggestions to posts. Prompts show up as pre-written questions that users can click on.
Copied from LinkedIn? š¤ ~TWISM
Grok to get nutty in "Unhinged Mode". Prepare for provocative responses from Elonās AI.
Grok will help you enhance your X posts. Ask the AI to summarize, proofread or change post tone.
Bluesky
Bluesky overtakes Truth Social. Bluesky reaches 5.3M monthly users compared to Truth Social's 4.25M monthly users.
āFree Our Feedsā campaign to protect Blueskyās technology. The aim is to make the network billionaire-proof.
A shot at Elon and Zuck? š¤ ~TWISM
Bluesky makes it easier to see updates. Pin trending topic feeds to your home page.
Et cetera
ChatGPT now lets you automate tasks. The system operates autonomously and notifies you when a task is completed.
Google market share below 90% for first time since 2015. Itās been below 90% since October!
Triller launches SaveMyTikToks.com. Download your TikToks by connecting your accounts to Triller's app.
Mastodon to transfer ownership to a non-profit. CEO doesnāt want platform in hands of one person.
Tutorials of the Week
How to automate Facebook posts. Schedule and recycle posts in bulk to be more consistent.
How should brands replace TikTok? If TikTok gets banned, move to YouTube Shorts.
How to deal with hate as a brand. Learn how MKBHD, Sonos and Oatly turned the frown upside down.
Listicles of the Week
27 LinkedIn engagement tips to grow your account. Use these tips to reach your target audience and promote your product.
14 types of evidence to use on your website. Use these to bolster and differentiate your brand.
Good for your social profiles too! ā ~TWISM
7 ChatGPT prompts for brand building. Use them to get logo inspiration, marketing materials and more.
Poll of the Week
Tools of the Week
Miro. Visually plan your marketing with dynamic diagrams and docs.
Gramlab. Create āClose Friendsā IG stories to foster community + boost engagement.
Trustmary. Auto-collect customer feedback to generate reports and social proof.
Koongo. Optimize ecommerce listings across 500+ sales channels.
Case Study of the Week
How Notion turned a minor feature into a community talking point. Notion Faces inspired user creativity and shareable moments on LinkedIn.
Good brand awareness campaign or nah? š¤ ~TWISM
Meme of the Week
Jeremy Strong at the Golden Globes in a funny hat. X users are photoshopping Jeremy Strong into hilarious movie scenes.
Video of the Week
Use this boxing technique to CRUSH social selling. Donāt āpunchā people with the CTAs right awayā¦
Gary Vās āJab, Jab, Jab, Right Hookā? š„ š„ š„ ~TWISM
Quote of the Week
āGood marketing makes the company look smart. Great marketing makes the customer feel smart.ā
~ Joe Chernov
Thatās all for this week. Thanks for reading. Nowā¦
Go BIG or go home!
~ Josh from āThis Week in Social Mediaā
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