This Week in Social Media (TWISM)
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🤩 How to write viral Facebook posts: 23 new ways... and 46 other stories!

🤩 How to write viral Facebook posts: 23 new ways... and 46 other stories!

TWISM (This Week in Social Media) shares the biggest stories in Social Media Marketing every week.

December 05, 2024

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Affiliate program of the Week
Meme of the Week
Tools of the Week
Video of the Week
Quote of the Week

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Top News of the Week

Facebook

Facebook adds new carousel to help you find interesting topics. The "topic carousel" tries to make it easier to discover new content.

Mark Zuckerberg dines with Donald Trump at Mar-a-Lago. The dinner is already having consequences for the relationship between Meta and the incoming President.

Hope he ordered his steak well done! 😂 ~TWISM

You can now give FB channel members early access to posts. This new initiative by Facebook aims to give your members more benefits.

Facebook now lets you auto-invite engaged followers to join your Group. Followers who interact with your posts automatically get invitations.

Facebook testing an “Add Templates” section for Stories. You can access trending and “recently added” templates from other users.

Instagram

Instagram launches “collage” option for Stories. You can select multiple images from your photos to create personalized collages.

Instagram adds Video Notes (of up to 60 seconds). You can record and share video messages to convey thoughts in real-time.

You can now create “micro-communities” from a post’s share sheet. Max of 50 users per community.

It just got easier to add posts & Reels to notes. The new “Add to Notes” button is below the share button and only takes a single tap.

Instagram now lets you share Reels directly to Threads. The feature was added to the Reels creation flow in IG.

Threads

Threads now lets you swipe between different feeds on your home screen. You can switch between “Following”, “For You” and custom feeds.

Threads testing an option to make any feed your default. For example, you can choose to see posts from only accounts you follow only, instead of recommended content.

Threads working on own version of Bluesky’s “Starter Packs”. They call it “Recommended Follow Lists” and it helps you find new accounts to follow.

You can now watch videos in landscape on Threads. Only portrait mode was available before, even when turning your phone on its side.

Sometimes the simplest improvements are best! ~TWISM

TikTok

TikTok staffer shares 10 tips for getting more views (and earning more money). Tips include starting videos with a strong hook, creating clear storylines, using trendy sounds and effects, and more.

TikTok shows how to create high engagement vids for the holidays. The guide stresses the importance of using sound and music effectively.

TikTok offering product affiliate links to boost shopping. You can add product links from affiliate partners like Amazon, Walmart, and Target.

TikTok CEO asks Elon for help as the U.S. ban deadline approaches. Musk's close relationship with Trump makes him as a valuable intermediary for TikTok.

TikTok Studio now available on desktop (with a new “Unlimited Sounds” feature). The feature lets you stop your vids from being muted.

… which is kinda crazy! ~TWISM

YouTube

YouTube's removal of dislike counts helps female creators in a big way. After the change, female creators got 21% fewer dislikes and 57% less negative feedback, leading to 15.5% more engagement on their vids.

Why do females get all the hate?! ~TWISM

YouTube adds new creator tools and content disclosure system. The update includes enhanced editing tools, AI assistance and a system for verifying content authenticity.

YouTube launches Spotify Wrapped-style 2024 Music recap. The recap shows your top artists, songs, moods, genres, albums and playlists — and now includes podcast insights too.

YouTube offers tips to help creators reach more TV viewers. Suggestions include checking analytics to see how many viewers use TVs, uploading high-quality vids/thumbnails and creating more series, which keep people coming back.

LinkedIn

LinkedIn shares tips for better post visibility. Content with pro insights, industry knowledge and career advice works best

Great tips… but 👇 ~TWISM

Over half of long LinkedIn posts are likely written by AI. 54% of English-language LinkedIn posts longer than 100 words are generated by AI.

Bluesky

Publishers are seeing more traffic referrals from Bluesky than from Threads. Some sites are reporting engagement rates 50x higher than rival networks.

Crazy numbers! Are they real? ~TWISM

Bluesky considers a decentralised user verification system. The system would allow users to verify their identities through multiple trusted sources.

Pakistan blocks Bluesky. The measure adds Bluesky to a list of restricted platforms including X, Facebook, and Instagram.

X/Twitter

Elon hints that X throttles posts with links. Users should place links in post replies instead, to avoid throttling.

Elon’s self-promotion on X needs probing, EU lawmakers say. Concerns arose after Musk's endorsement of Trump led to a big boost in the reach of his posts.

X now lets you hide engagement numbers on posts. The move comes as many users leave X for platforms like Bluesky and Threads.

Is Elon scared of low numbers? ~TWISM

X users can activate side-swiping to like or reply. The option offers a cleaner interface and more personalized UX.

Et cetera

Here’s how each social network treats link posts today. Some platforms reduce their reach, while others allow links in specific places like bios and stories.

Great breakdown of the current state of link-sharing! ~TWISM

Most Black Friday shoppers bagged deals online this year, with record spending. US shoppers spent a record $10.8 billion online on Black Friday and $13.3 billion on Cyber Monday, marking big increases from last year.

One influencer sues another for stealing her “vibe”. The plaintiff claims that after a joint photoshoot, the defendant began posting content similar to hers, down to similar tattoos and hairstyles.

Wait, I can patent my vibe now? ~TWISM

Foursquare shutting down its main app. The company plans to open-source its Places database, allowing public access to info collected over the years.

59% of creators say it’s hard to make money by producing content consistently. One of many findings in Linktree's 2024 Creator Commerce Report.

Tons of insights on the online creator economy here! ~TWISM

Tutorials of the Week

How to create Instagram Reels: 11 tips for maximum reach. Tips include educating your audience, showcasing your brand's personality… and 9 more tips.

How to make your YouTube videos rank higher. You need to optimize your video titles, descriptions, and tags with relevant keywords to help users find your content more easily… among other things.

Super relevant tutorial here! ~TWISM

TikTok’s top tips for creating long-form videos. Tips include using a strong hook in the first few seconds, teaching something new and improving vid quality.

Listicles of the Week

23 new ways to write viral Facebook Posts. Follow these detailed tips to create posts that entertain, educate and get crazy engagement.

Combine these tactics with FB’s “Performance Bonus Program” to make 💰 ~TWISM

140 social sharing sites to boost SEO and drive traffic. Sites include social bookmarking sites, social news sites and content curation sites.

Massive list here! ~TWISM

25 of the funniest posts we’ve seen on Bluesky this week. A list to make you smile before the weekend.

9 best social media automation tools in 2024 (reviewed). Each tool offers unique features (like content curation, scheduling and analytics) and caters to different needs and budgets.

Give it a read if you need dependable automation tools! ~TWISM