😲 IG paying creators $50k/mo?.. and 45 other stories

This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Quote of the Week

Sponsored by Post Planner — Schedule the best content in your industry. Reach more followers. Save 12 hours per week.

Top News of the Week

Instagram

Instagram paying TikTok creators up to $50,000/month. Offers are being sent to creators with 1M+ followers to create exclusive Reels.

If you can’t beat ‘em, buy ‘em! ~TWISM

Instagram unveils algorithm insights. Apparently the algo boosts post reach based on Likes and 2 other key factors!

Can you guess the other 2? ~TWISM

”Trial Reels” is the new tactic to get IG followers. Creators are getting fresh traffic from non-followers by repurposing old vids.

Instagram tests “dislikes” on comments. Inspired by Reddit’s downvotes and TikTok’s dislike buttons.

Time to get salty? ~TWISM

Instagram tests Community Notes. First X, then Threads, and now IG to add anonymous fact-checking.

Instagram adds DM categories. Filter DMs into 5 sections: Primary, General and 3 more…

Instagram takes heat for hiding “Democrats” in search. Meta blames technical difficulties.

Have we officially entered the bizarro world?? LOL ~TWISM

Facebook

FB Reels adds new library to find vids for Reels. Use them to add clips to your Reels with “Clip Hub”.

Facebook Live now allows affiliate links. Run live webinars to sell more products.

Facebook launches music recommendations. Discover new songs with “For You Music” Stories.

Meta AI now remembers your data. The chatbot tailors responses using past convos and account data.

Facebook touts $8B privacy investment. Meta built systems and hired 3,000 employees to avoid more hefty fines.

Threads

Threads testing ads in US. Head of IG says ads will feel like relevant Threads posts.

We’ve heard that before! ~TWISM

Threads adds mobile analytics. Analyze top-performing posts and follower growth in the app.

Threads launches post scheduling. Edit or delete scheduled posts from drafts folder.

Threads tests post templates. Turn your posts into templates that others can use.

Threads testing spoiler alerts. Hide spoilers in posts, similar to Telegram and Reddit.

YouTube

YouTube makes selling products easier. You can now tag products in Community posts.

YouTube offers “Opinion Rewards” for Premium users. Provide feedback on new features in exchange for gift cards.

YouTube adds Q&A for mobile live streams. Ask your viewers questions with Q&A stickers.

LinkedIn

LinkedIn updates “Top Voice” badge requirements. Blue badges to be reviewed every 6 months.

LinkedIn tests news banners. Mobile feed banners cover developing stories.

TikTok

TikTok adds new monetization analytics. Track earnings for individual post performance.

TikTok makes it easier to join group chats. Use QR codes or links to invite people.

TikTok shares 2025 marketing calendar. Track key dates, events and trends to capitalize on timely posts.

X/Twitter

X feed now displays news. Get news updates in your “For You” feed.

Grok adds customization option. Enter info you’d like Grok to know about you for personalized answers.

Et cetera

Substack spending $20M to lure TikTokers. Creators to get business support and early access to new features.

Tumblr gets new GIFs/vids feed. "Tumblr TV" is less like TikTok and more like a group chat full of GIFs.

Snapchat launches paid challenge for AR creators. Win cash by creating Lenses for monthly challenges.

OpenAI launches new AI agent. “Operator” navigates the web for ChatGPT Pro users.

DeepSeek tops Apple Store downloads. The Chinese AI model claims it was built at a fraction of the cost of OpenAI.

Some call it the ChatGPT killer 🤔 ~TWISM

Tutorials of the Week

How to get more Likes on Facebook. 25 evergreen tips to reach millions of people without Boosts.

How to get 30K Hacker News visitors to your site. Pro tip: Provide valuable advice in comments before adding links.

How to optimize your Instagram Bio. Lucas O’Keefe and Phil Pallen show how to structure profiles for search and conversions.

How to turn influencers into brand collaborators. Use the “Chief” officer trick to get their audience invested in your brand.

Listicles of the Week

31 tips to take 🔥 Instagram photos. Adjust your exposure and contrast to make your photos pop.

4 scriptwriting hacks to make viral YouTube vids. Learn Bryan Ng’s secrets to 15M+ views.

5 tips to get more reach on Reels. Avoid watermarks, use engaging audio, post consistently, and…

14 viral TikTok vid formats. Hand on face, brainrot… and 12 other formats that got 5B+ views and 50M+ likes.

Tools of the Week

Gramlab. Get 5-10x more IG Story views by creating mass Close Friends list.

Writecream. Create marketing and sales content with 20+ AI templates.

Involve.me. Use AI to generate lead funnels to book meetings, deliver lead magnets, and more.

Case Study of the Week

Dunkin Donuts’ celeb collab is opposite of bland. The edgy Sabrina Carpenter ad sold out limited edition shakers in 17 min.

Video of the Week

Shark Tank investor shares his AI bets. Chris Sacca is putting his chips on human experiences.

Not the typical AI advice! ~TWISM

Infographic of the Week

How much time do users spend on short-form vids? TikTok and Instagram dominate the chart.

Quote of the Week

“The biggest temptation is to settle for too little.”

~ Thomas Merton

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

Sponsored by Post Planner

You are receiving this newsletter because you opted in to Post Planner’s emails in the past.

You can unsubscribe in one click below… but PLEASE DON’T! 😂

Disclaimer: some links may be affiliate links that pay us commissions.

Was this newsletter forwarded to you? 

Subscribe to “This Week in Social Media” here