- This Week in Social Media (TWISM)
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- 🔥 IG to spin off Reels?
🔥 IG to spin off Reels?
Top Social Media Marketing stories this week
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Infographic of the Week
Case Study of the Week
Meme of the Week
Quote of the Week
Instagram exploring a separate Reels app. But would it damage the IG experience?
Instagram shows creators how to get more recommendations. Goal is to help small creators break through.
3 Reels trends taking over Instagram. Use these trends as templates to boost reach.
Instagram shares key Reels tip for higher reach. Ensure your vids have this minimum resolution and frame rate.
Instagram tests AI-powered tasks in DMs. Schedule tasks using AI prompts.
Meta woos famed creators to make Facebook cool again. MrBeast, Mark Rober and others providing feedback.
Meta releases Community Notes sneak peek. Notes to use unbiased language and link to sources.
Meta pushes for businesses to get verified badges. Subscribe to Meta Verified to ensure you have a trusted profile.
Facebook asks users to create photo dumps on Stories. Catch your followers up with what you’ve been up to.
Threads
Threads to add profile tags based on interests. Attract followers interested in your fav topics.
YouTube
YouTube tests voice replies for creators. Reply to vid comments with voice memos up to 30 sec long.
YouTube introduces “Promote” option for Shorts. Boost your Shorts directly from YouTube Studio.
LinkedIn adds notifications about popular posts. Preview trending posts from “Notifications” tab.
TikTok
TikTok releases big Creator Marketplace update. All campaigns will close by Apr 1st and move to new all-in-one TikTok One platform.
TikTok conducts monetization survey. Provide feedback on TikTok Studio’s Monetization Center for better experience.
X/Twitter
Grok launches voice assistant mode. Choose between 2 AI voices: Ara and Grok for personalized responses.
Bluesky
Bluesky adds post search. Find specific content from users more easily.
Et cetera
Yope, an Instagram-like app gets 2.2M monthly users. Yope lets users share images to private groups.
Getting popular with the youth! ~TWISM
Anthropic launches Claude 3.7 Sonnet. Provide more nuanced instructions for enhanced content, coding and reasoning outputs.
ChatGPT introduced “Live Camera” feature on mobile. Chat about your surroundings using phone cameras.
Substack launches vid publishing for app. Upload, publish and monetize vids directly from mobile.
Patreon releases “State of Create” 2025 report. 53% of creators say reaching their followers today is harder than 5 years ago.
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Tutorials of the Week
How to get post ideas based on trending social discussions. Set up this workflow to get super relevant (automated) post ideas.
How to go viral with screenshot marketing. Pro tip: Answer FAQs in chat screenshot format.
Listicles of the Week
24 Facebook posts that will flood your page with Likes. Includes examples of the posts in action.
21 Instagram hacks to grow your following fast. Pro tip: Stop using filters to make your content more authentic.
4 ways to effectively use your marketing advantages. Identify advantages, develop strategies, take action and keep evolving.
3 ways to get good customer reviews. Creative prompts, quality-focused contests and yearly walls of love.
Tools of the Week
buzzabout. Find and automate real-time content ideas based on what your audience is talking about on social.
Click below to see insights on “blue light glasses” on TikTok 🔥 ~TWISM
Castmagic. Turn long-form videos into ready-to-use social content with AI.
Brand24. Get AI-powered access to mentions across social media, reviews and forums.
Infographic of the Week
Which social media platform do you use for product discovery? According to Bazaarvoice, it’s Facebook.
Case Study of the Week
1.8B+ views on YouTube Shorts. Jenny Hoyos focused on mastering hooks and making her vids 34 secs long.
Jenny is a genius! 🧠 ~TWISM
Meme of the Week
Duolingo reportedly admitted to faking death. Internet goes wild with memes again.
Quote of the Week
“A man's maturity consists in having found once again the seriousness one had as a child, at play.”
~ Friedrich Nietzsche
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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