😱 IG adding AI comments??

🔥 Our top 46 Social Media Marketing stories this week

March 27, 2025

In partnership with

This week in Social Media Marketing:

Top Stories of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week

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Instagram

Instagram adding AI-generated comments on posts. Your posts will never get crickets again! 😳

Instagram to launch major search update. Improvements coming to account search, content search and searching through profiles.

Instagram adds auto-confirm setting for follow requests. Instantly approve requests from accounts you follow (that aren’t creator or biz accounts).

Instagram launches AI insights for Creator Marketplace. Easily find creators who best align with your brand for partnership ads.

Instagram recommends Meta verification to boost Reels. Reels from verified profiles get more engagement.

Instagram ditches Notes for Reels and posts. The feature had low adoption, says Mosseri.

Facebook

Facebook adds Story drafts. Save unfinished Stories and post them later.

Much needed! 🙏 ~TWISM

Meta’s new policies fueled by Republican lobbyist. Joel Kaplan advised Zuck on scaling back fact-checking and censoring political speech.

YouTube

YouTube creators reveal how to build media empires. “Hot Ones” blew up with no execs or gatekeepers — just fan feedback and full creative control.

YouTube to release dynamic host-read ads for podcasts. Ads will stay more relevant and podcasters get more monetization opportunities.

YouTube wants to take on Spotify and Apple podcasts. 😈 ~TWISM

Over half of US brands to pay YouTubers in 2025. YouTube leads IG and TikTok with $3.45B in projected influencer marketing spend.

YouTube cracks down on gambling promo. Gambling vids are now 18+ restricted and creators can only promote Google-approved gambling services.

YouTube now shows which ad slots actually work. Place ad slots where you're more likely to earn instead of guessing.

B2B LinkedIn creators making 6 figs. Brands are paying $500-$3k per sponsored post.

LinkedIn influencer marketing is taking off! 🤯 ~TWISM

LinkedIn partners with Calendly to add meeting links. Let leads schedule meetings straight from your profile.

TikTok

TikTokers invade YouTube Shorts. The plan: flood YouTube with brainrot to TikTokify the platform.

Weird… but ok! 😂 ~ TWISM

TikTok allows artists to add team members. Assign roles like “manager” or “agent” to support your creative team.

TikTok launches Service+ to monetize LIVE. Sell services like coaching or consulting directly from LIVE.

X/Twitter

X rolling out video reactions for replies. Respond to posts with short vertical video clips.

The Twitter HQ logo is up for auction again. Bids are already surpassing $21k.

Et cetera

ChatGPT launches dynamic image generation with GPT-4o. People on X went crazy generating Studio Ghibli anime-style versions of their photos.

Endless ideas for marketers! ~TWISM

Google adds Canvas to the Gemini chatbot. Collaboratively create, edit and share writing and coding projects.

Adobe reports surge in AI-driven retail traffic. 39% of US consumers use AI to guide online purchases.

Bing Webmaster Tools rolls out Copilot for everyone. The AI assistant helps site owners spot SEO issues faster.

Microsoft tests Local Business tags in Bing ads. These tags highlight proximity for local businesses, improving visibility against larger competitors.

Tutorials of the Week

How to get more Likes on Instagram. Don’t sleep on Reels, post consistently, cross-post (and 22 more killer tactics).

How to stream live content on YouTube and Twitch. Learn what do you exactly need to become a successful live streamer.

How to use guest blogging to support social media marketing. Discover how guest blogging can amplify your social media reach.

How to master affiliate marketing on X. Know your niche and explore trends to boost conversion rates.

Listicles of the Week

47 Facebook post ideas (& examples) to boost engagement. Tell stories like Leila Hormozi, post about trending topics and 45 more.

12 brands with crazy engagement on Instagram. Nike’s “tough coach” persona, McDonald’s nostalgic vibe and more world-class examples.

5 scripts to say “no” to content marketing requests. Respectfully decline these requests to keep your sanity.

10 TikTok alternatives brands can use. YouTube Shorts, Triller, IG Reels and some upcoming apps to watch.

Tools of the Week

Manychat. Drive Instagram traffic to your DMs to automate sales.

Castmagic. Turn long-form video into bite-size social posts.

The best AI use case for content! 🧙 ~ TWISM

Adcreative.ai. Generate ad banners, texts, photoshoots, and videos that outperform your competitors.

Case Study of the Week

How Tesla’s marketing strategy made the impossible happen. Big buzz from the world’s biggest founder brand makes up for zero ad spend.

Video of the Week

Gary Vee says social creative is the fix to the broken ad industry. Test content organically first, then scale what hits with paid.

Infographic of the Week

Why do people use social media? Spoiler: it’s to socialize.

Quote of the Week

“Success is survival.”

~ Leonard Cohen

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

😱 IG adding AI comments??

🔥 Our top 46 Social Media Marketing stories this week

Need a personal assistant? We do too, that’s why we use AI.