😳 Make FB Great Again?

Top Social Media Marketing stories this week

February 06, 2025

This week in Social Media Marketing:

Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week

Facebook

Zuck to make Facebook cool again? Meta to sacrifice short-term earnings to bring back the “OG Facebook” vibes.

Facebook adds “Elevator pitch” feature. Tell followers why they should subscribe to your premium content.

Facebook now shows “Monetization info” for Reels audio. Music rights holders will get a cut of earnings for songs.

Facebook gets new “Moderation Assist” action. You can auto-hide comments from accounts pretending to be you.

Instagram

Instagram reveals truth about shadow banning. You can now check your Account Status to see if you’re in good standing.

Check your account status HERE

Instagram releases new insights for Reels. See how viewers engage with your Reels — and get customized tips.

Check this sneak peek of IG’s new “Edits” app. Watermark-free exports, image-to-vid AI, auto captions and more.

Instagram to add profile grid editing. Rearrange posts to any grid order.

Instagram now credits original owners for reposts. IG now auto-labels and links to post of original creator.

Great feature! ✊ ~TWISM

Instagram to prioritize Likes over Saves. The algorithm values both, but Likes carry more weight.

Instagram reveals Story ranking system. Engaging stories get priority (obviously).

Threads

Threads pulls ahead of X in engagement. Threads drives 73.6% more engagement than X.

Threads rolls out “Media” tab. View pics and vids in a single tab.

Meta launches new Threads guide. Cross-post to Instagram, express yourself with voice, gifs and more.

Threads promoting in-feed “Profile Collections”. Discover profiles related to your favorite topics and interests (music, pop culture, etc.).

YouTube

YouTube “Communities” being offered to more creators. The new Community Hub is basically a Discord alternative.

YouTube launches 2025 AdBlitz. View all Super Bowl LIX ads in one place.

LinkedIn surpasses $2B in Premium revenue. LinkedIn’s new AI features are working (ie. driving rev)!

LinkedIn reports record high engagement. Sessions grew by 9% YoY amidst promotion of video content.

LinkedIn provides “Where You Appeared” report. LinkedIn to offer detailed breakdown of where you’re appearing on the site.

TikTok

TikTok launches “Behind the Breakthrough” campaign. The documentary-style series showcases creator success stories.

TikTok adds new LIVE Event calendar. Use a calendar view to plan, add and track livestreams.

X/Twitter

Grok can now analyze PDF files. Summarize PDFs in seconds.

X announces Communities update. Everyone on X can reply to Community posts, including non-members.

Bluesky

Bluesky crosses 30M users. 12M monthly active users and 1B posts in just 1 year since launch.

Et cetera

Pinterest launches 2025 marketing calendar. Schedule pins for holidays and special moments to tell an authentic story.

Three images labelled ‘Christmas’, ‘Celebration of life’ and ‘Self-care’ show scenes from various marketing moments.

Apps competing to become “TikTok for Bluesky”. Bluescreen, Reelo, Skylight are trying to capitalize on short vids.

ChatGPT on mobile can now think longer. The “Reason” feature gives better answers to complex questions.

$50 has been added to your Post Planner account*

Send email with “Use my $50 credit” to [email protected] to re-activate (with free money!)

Schedule posts to 10 networks. FB, IG, LinkedIn, YouTube and the rest!

Automate your posts. Create and schedule dozens of posts in seconds.

Find the best content on the web. Schedule the most viral content in your industry.

AI post writing tool. Generate post content and captions in seconds.

* Inactive/new subscriptions only. Not usable on Starter monthly plan.

Tutorials of the Week

How to find fresh Facebook content ideas. 23 ways to never run out of post ideas.

How to ruin your brand with 1 post. Learn from Jaguar what not to do when rebranding.

How to use “employee-generated content” (EGC) in 2025. Byron Stewart spills the beans on his EGC strategy.

How to get 2M+ clicks from 1 asset. The secret formula = scarcity + labor illusion + ridiculousness + ???

Listicles of the Week

7 ways to use AI for social media posts. Generate posts automatically and crush writer’s block forever.

AI for Social Media Posts: The Ultimate Guide

10 growth tactics to avoid. (1) Don’t A/B test everything. (2) Don’t rely on unowned channels. What are the other 8 tactics to avoid?

7 actionable ways to use nostalgia in marketing. Pro tip: celebrate milestones and remind users about past success stories.

8 affordable Super Bowl alternatives. Instead of paying $7M for an ad spot, get Wayne Brady to do skits or… make musicals!

Tools of the Week

Castmagic. Repurpose podcasts and videos into clips, social posts, newsletters and much more.

ElevenLabs. Turn text into crazy realistic voice audio.

Had a BLAST playing with this. Great for generating audio for vids! ~TWISM

Logome. Generate a brand logo with AI. No graphic designer required.

Case Study of the Week

Got a “boring” tech product? Try pizza. Company bets its last $15K on a viral marketing stunt… and generated $1M in rev.

Video of the Week

How this 22-year-old makes $1M/mo online. Musa Mustafa shares his strategies to build an AI business on TikTok.

Infographic of the Week

What % of US adults get news from social media influencers? Emarketer says it’s 1 in 5 adults (21%).

Social media influencers are the new journalists! ~TWISM

Quote of the Week

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

~ Winston Churchill

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”