- This Week in Social Media (TWISM)
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- 😇 Make Mistakes to Evolve
😇 Make Mistakes to Evolve
🔥 Our collection of invaluable tools & insights to grow in socials this week
Joshua Parkinson
August 21, 2025
In partnership with
This week in Social Media Marketing: Tutorials, Listicles, Case Study, Video, Infographic, Poll, Meme, Creator, Podcast, and Quote of the Week
Meme of the Week
When everything depends on a social media manager…
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Learn from this investor’s $100m mistake
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Pacaso’s co-ownership model has generated $1B+ in luxury home sales and service fees, earned $110M+ in gross profits to date, and received backing from the same VCs behind Uber, Venmo, and eBay. They even reserved the Nasdaq ticker PCSO.
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Tutorials of the Week
How to write an engaging LinkedIn post. This guide shows you how to write the next viral LinkedIn post with our top 12 tips from LinkedIn's top experts.
If you still haven’t utilized LinkedIn marketing-wise, you’re missing A LOT! 🙂↕️ ~TWISM
How to win in QSR marketing cost-effectively. Learn specific tactics to boost ROI and build better franchisee relationships using smarter spend across digital channels.
How to grow leads with social media: a beginner's guide. Get practical tips on picking platforms, planning content, engaging your audience, and running ads on a budget.
Listicles of the Week
24 best Facebook posts to get Likes (+ examples). Creating engaging Facebook posts starts with understanding what types of posts typically perform well on Facebook.
This certainly gives you the edge! 🥳 ~TWISM
12 Google Business Profile updates you need to know in August 2025. Google recently streamlined its post creation tool into a centralized hub, introduced a new management view, and made visual improvements to help local businesses manage their presence more effectively.
25 top Australian Instagram influencers to watch in 2025. Get inspired by a curated list of 25 Aussie creators, from fitness stars to foodies, who drive real brand engagement. Great for brands seeking authentic partnerships that feel local and relevant.
Case Study of the Week
Cookie brand turns social media mistake into a viral win. A new social media manager accidentally renamed Sweet Loren's TikTok, but instead of a disaster, the brand ran with it, posting 42 videos, racking up 2.2M+ views, and boosting sales by 46%.
Turning "oops" into "OMG, that worked" is a vibe. 🙌 ~TWISM
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Video of the Week
Chef tests viral TikTok food trends. Sorted Food tries out TikTok-famous recipes, from clotted cream roast potatoes to sweet little rain coffee, to see if they're worth the hype.
Perfect inspiration for food marketers or anyone chasing the next viral post! 🤤 ~TWISM
Infographic of the Week
Tips for better Reddit ad performance. This infographic breaks down what actually works when advertising on Reddit, straight from research with the Reddit team.
Reddit's ad game is getting serious. Could be a sleeper win for social ad budgets! 😏 ~TWISM
Poll of the Week
Choose wisely, we care what you think! 😉 ~TWISM
Do you like the 3-days/week format of TWISM? |
Creator of the Week
From a bootstrapped newsletter to a major success. Newsletter creator Chad Prosser transformed his bootstrapped newsletter into a major revenue stream, landing his first $50,000 brand deal and showing how focused content creation can attract premium partnerships.
Newsletter creators are proving that email still has serious monetization power. 💰 ~TWISM
Podcast of the Week
Love Island's toxic relationship with social media. The ICYMI Podcast explores backlash and mental health risks for reality stars, with real lessons for platform policies on harassment.
When TV meets Twitter, drama spills over, and it's not just entertainment. 😬 ~TWISM
Quote of the Week
“Art is the elimination of the unnecessary.”
~ Pablo Picasso
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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