Over 50,000 marketing professionals are reading TWISM today!

Describe any social media workflow. Airtop builds it for you.
Airtop is the easiest way to automate your work. Whatever repetitive workflow eats your time, just type it into Airtop in plain English and Airtop builds a reliable AI Agent that works on autopilot.
No code. No learning curve. No limits.
Try Airtop’s LinkedIn Lead Gen Agent. Paste any LinkedIn profile URL and Airtop will find every person who recently engaged with their posts and send you 10 warm leads enriched with name, title, company, and email.
You don’t even have to login to your LinkedIn account.
TOP 7 Stories this Week
Meta is offering $3K bonuses to lure creators back to Facebook — a clear sign the platform is willing to spend big to revive engagement and compete with TikTok.
X is testing comment downvotes to train its algorithm on what users don’t like — a move that could quietly reshape reach, replies, and what content gets buried.
Meta is rolling out new systems to detect reposts and boost original creators — a shift that could finally reward real content and punish copy-paste accounts.
Tubi just launched a “creator incubator” to turn TikTok talent into full-blown streaming shows where creators become next generation of Hollywood.
Meta is turning content moderation over to AI at scale — raising big questions about accuracy, bias and what gets censored next.
LinkedIn’s new partnership brings its data to connected TV ads, letting marketers target decision-makers on biggest screen in the house.
New lawsuit claims Grok exposed teens to harmful content — setting up a legal battle that could redefine how AI platforms are regulated.
Start next month with your content already planned.
What if your content calendar didn’t start from scratch every week?
With the right prompt, Sked Ideas can map out a full month in seconds — like “4 posts for every Tuesday in April.”
Because it understands your content pillars, it doesn’t just generate ideas.
It builds a balanced, strategic plan.
Generate 10+ ideas, then move them straight into your workspace in one click.
TWISM exclusive: Get 40% off your first 3 months of Sked with code TWISM40
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
Was this newsletter forwarded to you?


