🤑 FB will pay you for old IG Reels... and 42 other stories

This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Affiliate Program of the Week

• Case Study of the Week

• Tools of the Week

• Meme of the Week

• Video of the Week

• Quote of the Week

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Top News of the Week

Facebook

Facebook lets users monetize old IG Reels. Make money from posting your old IG Reels to FB.

Zuck announces “freedom of expression” updates. Similar to X, Community Notes will replace fact-checkers.

And the internet goes wild! 😳 ~TWISM

Facebook introduces “Recap” feature. Find this feature in the “For You” Stories section.

Facebook launches new hashtag page. Sort and filter posts, Reels and vids after following a hashtag page.

Instagram

Instagram adds Facebook page tagging. Grow your following on IG and FB simultaneously.

Instagram prioritizes certain buttons in share options. “Copy link” and “Share to Threads” are shown ahead of “Add note”.

Instagram adds new music effect. Make music fade in/out on Reels.

Instagram introduces shortcut for sharing posts. Users can create “shortcuts” for sharing posts with other accounts.

Threads

Threads highlights post owner’s Likes on comments. Threads displays the owner’s prof pic when they Like your comment.

Stolen from YouTube?? 🤨 ~TWISM

YouTube

YouTube bets on AI tools to give creators more freedom. Tools that generate vids and music are coming.

YouTube Playables now supports multitasking. Watch videos and play games at the same time.

LinkedIn

LinkedIn’s algo improves quality of vid viewers. Users saw higher-quality engagement on new vertical vids.

F1 champ updates LinkedIn profile after leaving Mercedes. Lewis Hamilton announced his new role at Ferrari with #newjob.

TikTok

Turns out TikTok trends boost grocery sales. The "sleepy girl mocktail" trend, featuring Olipop and magnesium supplements, led to a 111% rise in searches.

TikTok's North American ad chief resigns amid potential US ban. Sameer Singh announced his departure effective end of Feb 2025.

Play Squid Game on TikTok to win rewards. Rank high on the leaderboard to win a trip to the “Squid Game” experience.

Don’t worry. You won’t get eliminated in real life. 😂 ~TWISM

X/Twitter

X’s algo set to promote entertaining/informational content. Elon wants to maximize users’s time on the platform without feeling regret.

Pro tip: Post more puppy pics. 🐶 ~TWISM

X to launch “X Money” payment system. Transactions will be rolled out regionally, while addressing concerns in non-approving regions.

X shares top trends of 2024. X reports a 40% increase in vid views over the past year.

Grok simplifies image generation. Click on Grok’s logo to create pics.

Bluesky

Bluesky adds “Landscape Mode”. Available for both landscape and portrait images.

Bluesky shows new “topics ticker”. See all posts about a “trending topic” by tapping on a topic shown in the “Discover” feed.

Pinterest

Pinterest enables new home screen widget. See new recommendations from your mobile device’s home screen.

Why Pinterest is so positive. Advertisers have found more success on Pinterest because it prioritizes inclusive content.

Et cetera

Telegram introduces 3rd-party verification. Verified accounts now show unique logos to identify with organizations.

WhatsApp to simplify Group chat and community creation. All creation tools to be centralized in Chats tab.

The rise of IRL social apps. These apps are trying to fight loneliness by getting people to hang out in person.

Tutorials of the Week

How to create a social media content plan. Set measurable goals, define your ICP and 13 more proven tips.

How to hook a customer in 3 seconds. Call out your audience in vids because people notice anything that confirms their identity.

How to monetize your YouTube Channel. A beginner-friendly guide on 5 key monetization strategies in 2025.

Listicles of the Week

27 types of social media content you need to post. Memes, podcasts and 25 more content types to engage your fans.

10 TikTok trends to watch for in 2025. Roasting colleagues or co-creators is the first trend… so buckle up.

7 laws of LinkedIn growth. Sending DMs, fast connections and 5 more laws to outperform 99% of people on LinkedIn.

9 viral marketing vids. Learn how to create a viral marketing video from companies like Duolingo and Nike.

3 Instagram trends for 2025. Focus on visual hooks and storytelling to blow up your presence.

Affiliate Program of the Week

Earn 30% ongoing commissions (including renewal payments)

Affiliates are earning a second income by recommending Post Planner.

Case Study of the Week

Calvin Klein’s X strategy. 70% of Calvin Klein’s tweets are questions since X’s algo prioritizes replies.

Tools of the Week

This section contains affiliate links.

TimelinesAI. Add a Whatsapp live chat widget to your website and connect it to your CRM.

Pricefy. Monitor your ecommerce competitor’s price on autopilot.

Algomo. Increase website conversions with AI that personalizes your website based on the visitor.

Personalized web copy is wild. Welcome to the future! ~TWISM

Focal. Search and automatically extract key info from your docs and files.

Meme of the Week

Player 456 is literally us.

Video of the Week

Make money on YouTube without showing your face. Austin Armstrong shares success stories and AI tools for getting millions of views with faceless YouTube channels.

Quote of the Week

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

~ Joe Chernov

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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