- This Week in Social Media (TWISM)
- Posts
- 😎 "OG" Facebook returns??
😎 "OG" Facebook returns??
🔥 Our top 43 Social Media Marketing stories this week
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This week in Social Media Marketing:
Top Stories of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week
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Top News of the Week
Facebook returns Friends tab to OG design. It only shows posts from friends and family, without algorithmic recommendations.
Facebook enhances desktop browsing experience. Faster page loading and improved navigation for computer users!
Facebook pays twice as much for short videos. MrBeast says Facebook pays double for short-form videos vs. other platforms.
Meta unveils three AI models for smarter ad targeting. New models analyze your preferences and behaviors to deliver more relevant ads.
Meta AI now highlights words in Messenger chats. The new feature automatically identifies terms like restaurants or movies, letting you tap them for instant information.
Instagram adds Favorites shortcut to share sheet. You can now instantly add friends to your Favorites list directly from the sharing menu.
Instagram adds March Madness-themed features. Fans can show team spirit with animated Notes, team stickers, and basketball-themed chat backgrounds.
Instagram Story mode includes Threads viewing options. Creators can now direct IG followers to Threads discussions via Stories.
Instagram offers $5k bonuses to lure TikTok creators to Reels. The strategy includes paying for content, Trial Reels and other features.
Instagram to release new privacy controls for Reels Likes. The feature will let users hide their likes from appearing in friends' Reels feeds.
Small but thoughtful feature tweak 👀 ~TWISM
YouTube
YouTube changes how Shorts views are counted. Views will include every playback start or replay, aligning with TikTok and Instagram Reels metrics.
YouTube tests sharing ad-free Premium vids with non-subscribers. Premium members can now share videos that friends can watch without ads.
YouTube Premium with smarter recommendations. YouTube Premium users see video suggestions in the playback queue and can test 4x playback speed until April 7.
YouTube to release better notification delivery for creators. YouTube mutes notifications for inactive subscribers, reducing spam and focusing on engaged fans.
LinkedIn is testing a new video feature. You can combine multiple videos in a swipeable format for sequential storytelling.
LinkedIn rolls out AI-powered enhancements to Campaign Manager. New features include ROI forecasting, cross-account ad duplication and more.
TikTok
TikTok rolls out automatic photo cropping. Now, your photos fit into TikTok's aspect ratios automatically.
TikTok updates its intellectual property policy. The revised guidelines will set new content ownership and rights management rules starting April 26th.
TikTok adds Avatar messaging and Story reactions. You can now send avatars in chats and react to friends' Stories for more expressive conversations.
TikTok extends video uploads to 60 minutes. Creators can now share long-form content, potentially changing content strategies.
Weren’t short videos TikTok's whole thing? 🤔 ~TWISM
X/Twitter
xAI has acquired X for $45 billion. Musk says this will allow them to build a platform that not just reflects the world but actively accelerates human progress.
X brings Grok AI image editing to mobile users. You can enhance, modify, and stylize photos directly in the X app.
X is rolling out “React with video” option. You can now directly react to any post with videos.
X to release a video and post editing feature on iOS. New feature, called CutOut, is currently being tested by select users.
Et cetera
Clubhouse plans paid features, including anonymous listening. Clubhouse is developing premium options to let you join rooms without revealing your identity.
Spotify adds emoji reactions to podcast comments. You can now respond to comments with emotions, too.
WhatsApp can now be your default messaging and calling app on your iPhone. iOS users can now select WhatsApp to handle all calls and messages automatically.
Apple finally loosening its grip on core phone functions? 🧐 ~TWISM
WhatsApp launches AI-generated profile images. You can create custom profile pictures by typing descriptive prompts.
WhatsApp adds music clips to Status updates. You can now include 15-second song clips for photos and 60-second snippets for videos.
Reddit rolls out new Conversation Ads for discussion threads. New premium ad placements between comments show higher brand awareness when combined with feed ads.
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Tutorials of the Week
Facebook post dimensions & image sizes: Cheat sheet 2025. All the correct sizes you have to know for increased engagement on FB.
How to understand and optimize your CTR. Learn how to increase engagement of your ad campaigns in social media.
How to build your digital personal brand. Becoming yourself is the key.
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Listicles of the Week
43 Free IG Carousel templates to WOW your followers. Get more engagement by sharing your stories with these hand-picked templates.
7 digital marketing trends for hotels in 2025. Hotels must adopt first-party data, TikTok videos, micro-influencers, and UGC to connect with modern travelers.
6 successful organic & eco-friendly influencer marketing campaigns. World-class examples of sustainable marketing campaigns.
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Tools of the Week
Brevo. Scale your biz with this all-in-one email and CRM magic! Manage customer relationships through email, SMS, chat and more.
PandaDoc. Meet your doc superhero! Create, manage, track, and eSign all your important stuff in one place.
GetTrusted. Get stuff done without hiring! Score flexible expert hours across 100+ skills with a dedicated PM handling everything for you.
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Case Study of the Week
Signal turns security crisis into brand boost. SignalGate drove the downloads up 105%, boosting the app's secure messaging street cred.
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Video of the Week
Getting better and better in digital marketing. Create, engage, stay aware of your competition, and optimize. Neil Patel shares the specifics.
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Infographic of the Week
U.S. affiliate marketing spending is on the rise. Affiliate marketing is here to stay.
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Quote of the Week
“Believe you can and you’re halfway there.”
~ Theodore Roosevelt
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That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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