- This Week in Social Media (TWISM)
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- 🤑 Social to Email: 6 ways to move Followers to your List 🔥
🤑 Social to Email: 6 ways to move Followers to your List 🔥
💸 You're leaving money on the table if you're not doing THIS
Sponsored by
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Social media's average ROI is 250% – not bad! You put in $1K, you get $2.5K back. 👍
But email gets a mind-blowing 3600% ROI – that's $36K back on your $1K investment. 🤯
Conclusion: your Followers need to become Subscribers ASAP ⏱️
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All social strategies have one major weak spot: algorithms you don't control.
Think about it:
Your followers haven't explicitly opted in for your sales pitch 🙉
Platform algorithms change constantly (RIP to your reach) ⚰️
You're building on rented land – one platform change and poof 💨
Email subscribers are different.
They’ve invited your marketing messages into their inbox. They’ve shown purchase intent and are much more likely to convert.
Most importantly: you have direct access to them!
No social platforms stand between you and them.
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This is where strangers discover you through viral posts, TikTok videos and Instagram Reels.
They follow you because they dig your content, not because they're ready to buy. 👀
Middle of funnel: Email nurturing 📧
This is where casual followers transform into engaged subscribers who have a real relationship with you. The key transition point in your business. 🔑
Bottom of funnel: sales machine 💰
This is where subscribers become customers through strategic offers. Your email list converts at a MUCH higher rate than social – that's why the smart money is on building that list. 🤑
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6 Ridiculously effective tactics to turn Followers Into Subscribers
1. The Bio link hack 🔗
Add a newsletter link to your social bio!
Matt Gray (making a casual $700K per month 🤑) puts a newsletter link right in his X bio. Simple but crazy effective – his list is now 172,000 strong. 📈
Why it works: It's the first thing profile visitors see, and it gives them a clear next step if they like your content. Zero friction, zero extra tools needed.
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2. Create killer Landing Pages to convert 📝
Create a conversion-focused newsletter landing page!
The Daily Bite crushes it with a simple landing page showing off their 250,000+ readers and testimonials.
Social proof is everything here – don't just slap up a basic form and call it a day. 🙅♂️
Pro tip: Add a "what you'll get" section with bullet points of specific benefits. Show sample newsletters so they know exactly what they're signing up for.
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3. The content tease strategy 👀
Tease your email newsletter on social media!
Harry Beadle posts screenshots of his newsletter on X, then drops a call-to-action in the comments once engagement starts rolling in. Zero fancy tech needed, maximum results. 💯
The sneaky part: When people see others engaging with the teaser content, FOMO kicks in hard. They don't want to miss the full version that's only in the newsletter.
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That’s right. Pay to acquire subscribers!
Sahil Bloom (2.5M social followers, 800K email subscribers) is currently running 36 different FB/IG ads to his newsletter. The man knows where the real money is made. 🎯
The ROI secret: Even if you spend $2-3 per subscriber, the lifetime value makes it worth it. With email's 3600% ROI, the math makes perfect sense.
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5. The giveaway growth hack 🎁
Do a VALUABLE lead magnet giveaway!
Kieran Drew offered a free copywriting course that required people to comment, follow, and then join his email list through an auto-DM.
Key insight: The offer has to solve a real problem your audience has. Kieran knew his followers wanted to sell more digital products, so his copywriting course was irresistible.
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Use Beehiiv! (like us 😉)
The team behind Morning Brew's massive success created Beehiiv.
Game-changer feature: Their "magic links" let social media followers subscribe with a single click from social – no form filling required!
Conversion rates skyrocket compared to traditional signup methods.
Click below to get started for free! 👇
Morning Brew, Time Inc, LA Mag, and You
What’s the connection? beehiiv.
Our founders engineered the growth machine behind Morning Brew. They're now bringing that expertise to media juggernauts like TIME and LA Mag, helping them build best-in-class newsletters.
And all of that support, all of those tools, and all of that expertise is available to you. In short: no gatekeeping here.
When you work with us, just like Time and LA Mag, you’ll get:
The industry’s most powerful no-code website builder
Access to our ad network and sponsors like Nike and Netflix
Growth tools that help you scale with ease
Stop limiting your growth potential. Let proven experts working with the world’s biggest brands help you scale your content.
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The bottom line ⚡
Social media alone isn't enough anymore. 📢
The winners in 2025 have built social-to-email pipelines that work 24/7. 🔄
Social media = discovery. 🔍
Email = conversion machine + relationship builder + revenue stream. 💸
3600% ROI vs. 250% ROI. That's making a living vs. building wealth. 📈
The real winners aren't choosing sides. They guide followers seamlessly to subscribers to customers. 🏆
Crushing social but email list is crickets? Time to bridge that gap. 🌉
Your future self (and bank account) will thank you. 💰
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Quote of the Day
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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