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🧾 What 50M Facebook views actually paid
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How much are 50M Facebook views worth? For one baking page, about $28,000 in a year.
On Sep 23, Amanda Bond, who runs the Facebook ads business The Ad Strategist, posted the full revenue breakdown from a baking page she runs that passed 50M views in a year. She listed every dollar and answered questions in the comments (Amanda Bond on Facebook).
Facebook's own payout was about a fifth of that $28,000. Most of the money came from clicks that left Facebook.
Here's where every dollar came from, how she gets those clicks without putting a link in any post, and how she posts 15 times a day in under an hour. 👇
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💵 The breakdown, line by line
Here are her three lines, biggest first (Amanda Bond on Facebook).
Clicks to her blog: $21,858.08. The blog runs ads through an ad network (a company that places ads on your site and pays you per visitor). Her posts sent 370,076 clicks to it from 49,928,906 views, a 0.74% click-through rate.
Facebook's payout: $5,760.03. That's what Facebook's Content Monetization Program paid the page for posting on Facebook. It took 2,694 pieces of content, an average of 7.4 a day. Her best post earned $253.99, and the average piece earned $2.14.
Amazon affiliate links: $406.30. Her words: "I could barely get this number to move, so I basically just stopped trying altogether."
The math: her three lines add up to $28,024.41, so call it about $28,000. That's about 56 cents per 1,000 views all-in. Facebook's own payout alone works out to about 12 cents per 1,000 views. (That's our math from her numbers.)
Her take-home is half of that, about $14,000, because she runs the page as a partner on someone else's page.
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🔗 Why the clicks paid almost 4x more
Her lesson from the post: "Facebook money is great, but having a plan for where all those views go is the real money maker" (Amanda Bond on Facebook). The blog paid almost 4x what Facebook did, and her replies in the comments explain how she gets the clicks.
Keep links out of the caption. When she put links in captions she saw "definitely a decrease" in reach. She hasn't put one in a caption since last year.
Send the link when people ask for it. Each recipe has its own keyword. When someone comments the keyword, ManyChat (a chat automation tool and a Facebook partner) messages them the recipe link automatically. The post stays link-free, and the reader still gets the recipe.
Attach the keyword when you schedule the post. She adds each recipe's keyword to the post inside Post Planner, so she never has to sync the automations by hand. She also pre-schedules the first comment with the link.
Cut posts that only keep people on Facebook. She drops some posts that get high views but send no clicks, because a view that never clicks earns the payout and nothing else.
A click is worth: about $0.06 on her blog. When she referred people to a paid course she recommends, she earned $1.62 per click, 27x a blog click. Her view is that a business with its own course or sales funnel could push that 4x multiple higher.
A commenter asked whether Meta's new limits on organic links affect this. Her answer: she doesn't put links in the posts themselves, and she hasn't heard that the keyword method will stop working.
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🔁 How she posts 15 times a day in under an hour
Those 2,694 posts did not start out automated. For the first seven months, she posted live, with some pre-scheduling, and burned out three times. Then she went back through years of the page's old posts. Most posts lose their reach within 24 to 72 hours, but the same old posts kept getting "stellar results" each time they went out again (Amanda Bond on Facebook).
Recycle what already worked. She switched to Post Planner because it recycles posts, which let her "upload a post as an asset ONCE, then profit from it in perpetuity." She started at 1 post a day at the end of April. Over the two weeks before her post she averaged 15.7 a day, fully automated. Loading existing posts into the queue takes her less than an hour a day.
Only queue posts that don't expire. Evergreen and seasonal posts go in, grouped by holiday and season. Reels with trending sounds and posts tied to an exact date, like World Cookie Day, stay manual. A recycled post has to make sense whenever it comes back around.
Track one number. Her only success metric is how many posts she added to the queue today. Her reasoning: a bigger queue gives each post more time between runs, and she expects that to make the page worth more over time. The queue holds 830 posts, a 52-day runway. Her target is 16 a day, and since mid-July she has averaged 6.27.
More posts, less per post: her monthly table shows each post earning less as volume rises, while the page earns more per day. In February, she posted 1.7 times a day and earned $31.38 per post, $53.79 a day. In September it was 14.7 a day, $7.41 per post and $113.90 a day. Her words: "the more you post, the less each of those subsequent posts are worth. However, it gives you more chances at bat to earn more overall." She's still testing where the diminishing returns start, and Q4 is baking's busiest season.
Her whole setup: "The only two tools I pay for are ManyChat and Post Planner." She estimates the 830 posts already queued would keep the page at about $1,500 a month on average, even if she stopped adding more.
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📏 What she's still measuring
She only started recycling in April, so this Q4 is her first chance to compare a recycled queue against last Q4, when she posted live. Baking is seasonal, so she's waiting for the same months to line up before she calls a result (Amanda Bond on Facebook).
Facebook invites pages to its payout program in waves, and she doesn't know the criteria. Her advice to an unmonetized page: stay consistent, keep a clear point of view and content type, and earn outside Facebook in the meantime. Her own first seven months were "severely underpaid," in her words.
What I'd copy first: the click plan. A comment keyword that sends people somewhere you earn pays whether or not Facebook ever invites your page to its payout program.
☝️ The one-sentence version
50M Facebook views earned one baking page about $28,000 in a year, and 78% of it came from link clicks to her blog.
Reply and tell me: does your Page send people anywhere, or does every view stay on Facebook?
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📚 Sources
That's all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from "This Week in Social Media"
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