🤔 Zuck copies Musk... again?

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This week in Social Media Marketing:

• Top News of the Week

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Quote of the Week

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Facebook

Zuck to adopt Musk’s community notes. New feature to police misinformation across FB, IG and Threads.

Facebook offers Story monetization to all creators. Creators with low view numbers are now welcome too.

Facebook launches AI Agents for customer services. Business AI will handle customer interactions on FB and Instagram.

Facebook blocks whistleblower’s book marketing. Facebook’s attempt to silence a critical memoir backfires, making it an Amazon bestseller.

Looks like the Streisand Effect strikes again! 📚 ~TWISM

Instagram

Instagram launches shortcuts to share posts and reels. New feature allows users to send content in DMs to a specific friend groups.

Instagram claims no penalization for content created elsewhere. Just be careful about posting with watermarks!

Instagram updates “double tap to like” animation. So how do you like ‘em now?

Sweet update! 😅 ~TWISM

Instagram confirms that saving drafts doesn’t affect distribution. Users can now save drafts without worry.

Instagram gives details on how reels are recommended. Essential knowledge for ensuring your IG engagement grows.

Threads

Threads roll out major new features. Topic tags on profiles, reply controls, and video updates are available to all users.

Threads tests the “Weekly Recap” Feature. Users can now see a general overview of their activities along with tips to enhance reach.

They know what you did last week. 🤓 ~TWISM

Threads is working on a cross-platform feature. Users will soon be able to follow popular creators from X in a click.

YouTube

YouTube offers new linking tools for brands and creators. Makes it easier to connect collaborative content with ad campaigns.

YouTube tests new Shorts editing display. Goal is to provide creators with an easy-to-use Shorts editor.

YouTube intros new and improved BrandConnect. New tools streamline influencer marketing partnerships for both brands and creators.

YouTube reveals benefits of YouTube Partner Program. Watch successful YouTube Partners discuss creator benefits.

LinkedIn

LinkedIn releases new “Create Video Newsletter”. The newsletter aims to improve your vid strategy via tips, insights and examples for vid content.

LinkedIn claims AI is boosting ROI in B2B marketing. With AI, marketers improve campaign effectiveness and business growth.

LinkedIn insists CMOs need new measurement playbook. CMOs are urged to align with CFOs and adopt holistic value metrics.

TikTok

TikTok rolls out “Security Checkup” tool. The feature helps users enhance account security by reviewing settings from a single screen.

TikTok’s ever-changing landscape compels “BookTokers” to diversify. Megan Tripp discusses how bookish creators are diversifying across platforms.

TikTok bid is “in active dialogue” with Trump Government. Frank McCourt to bid for TikTok's U.S. operations 

TikTok rumored to be partnering with Oracle to save U.S. operations. The rumors claim Oracle could serve as TikTok’s security partner.

X/Twitter

xAI acquires AI video startup Hotshot. Goal is to rival other vid generation models like Sora and Veo 2 by integrating Hotshot's tech.

X experiences massive outages. Elon Musk claims a cyberattack caused widespread disruptions just as NFL fans were seeking news updates.

X’s community notes criticized by Musk. After corrections about Ukraine, Musk claims the feature is being “gamed by governments & legacy media” without providing evidence.

X to pay $10 million to settle Trump lawsuit. The settlement marks the end of Trump's legal battle over his de-platforming following Jan 6.

Apparently, money talks in social media too. 💰 ~TWISM

X’s valuation jumps to $44 billion. Does the platform’s increased value reflect growing influence?

Bluesky

Content moderation Startup Musubi raises $5 million. The startup uses AI to improve content moderation efficiency and accuracy in Bluesky.

Et cetera

Telegram gaining popularity among businesses / influencers. Telegram offers privacy, scalability and direct reach for businesses.

Adobe’s new AI tools personalize digital marketing. Adobe has announced a suite of AI tools to personalize digital assistance.

Google Ads rolls out channel control for Demand Gen Campaigns. Advertisers have more control over ad placements, but reporting limitations hinder optimization efforts.

Google acquires security startup Wiz for $32 billion. They pitched it as a “multicloud” offering to retain customers using multiple cloud platforms.

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Tutorials of the Week

Complete list of social media image sizes & dimensions (Updated 2025). Bookmark this guide to ensure optimal media dimensions for your posts.

How to unify social media marketing and customer care efforts. Brands can improve customer experience by merging social media marketing with customer care.

How to update old content to drive new traffic. Learn strategies for updating and optimizing old content to enhance website rankings and engagement.

Listicles of the Week

5 best YouTube Shorts schedulers. Use these tools to take your YouTube Shorts to the next level.

6 “Supplements & vitamins” influencer campaigns that crushed it. Influencer marketing is the secret sauce behind many brands’ success.

5 elements to include in customer data use cases. Gain insights on building effective use cases for better collaboration and marketing performance.

Tools of the Week

Looka. Use Looka’s AI platform to design a logo and brand you love.

MurfAI. Turn text into voice at scale with ultra-realistic voices.

Capsule. Win more deals, be more productive, delight your customers.

Case Study of the Week

San Fransisco gets 500k Facebook Likes in 4 years. The city built a huge online community, showcasing how tourism brands can thrive on social.

Video of the Week

Mark Rober’s viral video sparks Tesla controversy. The video showcases a Tesla failing to stop before hitting a painted wall while a lidar-equipped car succeeds.

Infographic of the Week

How do EU youth stay up to date on political and social issues? 42% of young people turn to social media to get information on political and social issues.

Quote of the Week

“I was taught that the way of progress was neither swift nor easy.”

~ Marie Curie

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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