🚀 13 LinkedIn tactics that win hard!

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📊 Why You Can't Afford to Ignore LinkedIn

LinkedIn has over 900 million users, making it the largest professional networking site in the world. Yet it remains the most underestimated platform by businesses.

With users specifically online to learn about business and engage with industry leaders, LinkedIn offers unique advantages that other platforms can't match! Let’s dive in! 👇

Create profiles that win over everyone

1. Personal Profiles > Business Profiles 🔄

Your personal profile packs way more punch than your company page for business growth!

For maximum results, set up your personal profile like a landing page with:

• A clear header showing your unique value proposition

• A specific call-to-action for profile visitors

• Social proof showing how you've helped others

2. Network, Network, Network 🤝

The hidden goldmine of LinkedIn is forming strategic connections! Supercharge your networking by:

• Joining industry-specific LinkedIn groups

• Attending both virtual and local meetups

• Commenting regularly on connections' posts

• Following up with prospects and industry leaders

3. Send Thoughtful Messages 💬

Don't just connect—communicate! Transform cold connections into warm relationships with:

• Thank you messages for people who provided value

• Personalized introductions to new connections

• Strategic meeting requests when mutually beneficial

• Thoughtful questions about their recent posts

4. Engage with Industry Influencers 🌟

Ride the coattails of LinkedIn royalty to boost your own visibility and credibility:

• Comment thoughtfully on influencer posts

• Attend virtual events they host

• Ask meaningful questions that showcase your expertise

• Learn from their responses and advice

Want to become an industry influencer yourself? Try Post Planner for top-quality content creation!

5. Respond to Comments on Your Posts ✍️

Never ghost your commenters! Build a thriving community by:

• Responding thoughtfully to start conversations

• Answering questions completely

• Thanking people for their insights

• Creating a sense of community around your content

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6. Post Strategic Business Updates 🏢

Share news that matters, not just promotional fluff:

• New product launches that solve real problems

• Company updates and milestone celebrations

• Events hosted by your business

• Special offers and value-packed discounts

Having a hard time finding the right words for your posts? No worries, Post Planner’s AI-enabled creator can help you with your posts!

7. Share Your Industry Lessons 🧠

Turn your experience into engagement gold by sharing what you've learned:

• Mistakes you've made and how others can avoid them

• Insider tips from your professional journey

• Industry trends you've spotted before others

• Practical how-to advice that others can implement immediately

8. Send Maximum Connection Requests 📈

Grow your network at the perfect pace with around 100 connection requests weekly:

• This number helps grow your community quickly

• Stays below LinkedIn's spam detection threshold

• Ensures steady network expansion

• Increases your overall visibility on the platform

9. Host Community Events 🎪

Become the connector in your industry by hosting events that matter:

• Webinars on burning industry topics

• Local in-person meetups where real relationships form

• Online networking sessions that facilitate connections

• Educational conferences that position you as a leader

10. Run Targeted LinkedIn Ads 📣

Get your message in front of decision-makers with precision-targeted ads:

• Sponsored content for wider reach

• Sponsored messaging for direct outreach

• Lead generation forms for collecting valuable information

• Text and dynamic ads for specific promotions

11. Post Consistently 2-5 Times Weekly ⏰

Find the sweet spot of posting frequency that experts agree works best:

• Never sacrifice quality for quantity

• Focus on providing maximum value in each post

• Stay top-of-mind without overwhelming followers

• Maintain consistent visibility in the feed

Use Post Planner to post consistently with ease!

12. Develop a Strategic Content Plan 📝

Work smarter, not harder, with these planning essentials:

• Posting frequency mapped out for each week/month

• Content themes and topics that resonate with your audience

• Smart recycling strategy for your best-performing content

• Optimal posting times tailored to your specific audience

Post Planner can help you develop a content plan with minimal effort!

13. Use LinkedIn Sales Navigator for Targeting 🎯

Unlock laser-focused prospecting power with this advanced tool:

• Filter by company size and industry to find perfect-fit prospects

• Target people who recently changed jobs and are ready for new solutions

• Search by specific job titles to reach actual decision-makers

• Narrow by location for hyper-relevant local targeting

That’s all for today. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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