In partnership with
{{rh_onboarding_line}}
Over 70,000 social media professionals are reading this newsletter today!
📘 14 Facebook Tools That Actually Work
Forget spammy tactics. These tools actually grow your business.
The right Facebook tools help you save hours on manual tasks, boost engagement, and scale your presence without a massive team.
After testing and research, here are 14 tools categorized by exactly how they can help you. Let's dive in! 👇
Together with Roku Ads Manager: Get the best out of the holiday season.
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
✨ Want to advertise in TWISM?
Reach 70K+ social media pros • Top-Rated Service • We optimize your copy
1. Post Planner – Posting Automation 🗓️
Post Planner helps you find, create, and schedule engaging Facebook posts.
Since Facebook content is one of the most important marketing tools for a social media marketer, it pays to do it well.
Where it shines:
Discovering content that's already performed well with similar audiences
Automating your calendar to save time and increase posting frequency
Creating aesthetic posts with built-in image editing
2. ChatGPT – AI Brainstorming 🧠
As you already know, generative AI has a HUGE place in Facebook marketing.
Use it for:
Upload product details → get social post ideas.
Generate a 10-post campaign sequence.
Create multiple caption options to choose from.
The key? Use ChatGPT for brainstorming, not for the final copy. Always edit and add a human touch for genuine content.
Cut hours of planning time without making it sound robotic.
3. ChatGPT Images – AI Image Generation 🎨
OpenAI's newly rolled out image generator creates visuals from your descriptions.
Perfect for background images, website graphics, and photorealistic content. Plus, you can edit the images just by chatting with ChatGPT and telling it what you want.
The catch: Best results need detailed prompts. It may take a few tries.
4. OpusClip – Video Editing for Reels 🎬
Reels are engagement gold on Facebook.
The problem? Making tons of short videos is time-consuming.
OpusClip turns your long-form videos into short Reels with just a few clicks.
One video interview = 30 Facebook Reels. Seriously.
Features:
AI-powered video clipping.
Auto-captioning and subtitles.
"Virality Score" predicts how likely each clip is to go viral.
5. Canva – Image Editing 🖼️
Canva is popular for a reason.
Design engaging Facebook images in a fraction of the time, even with zero design experience.
Use Canva’s internal AI tools to create designs effortlessly for grabbing more eyeballs.
6. Meta Business Suite 🏢
Facebook's built-in manager for your business pages.
Manage all interactions across Facebook and Instagram from one place.
Features:
Post scheduling.
Messenger management.
Ad creation.
Analytics monitoring.
7. Facebook Ads 📢
Don't sleep on paid ads.
Facebook has over 3 billion users. Paid ads can reach a massive audience fast.
Key features:
Audience targeting.
A/B testing.
Lookalike audiences to find new, similar customers.
AI-enhanced advertising.
Together with HubSpot: Join the future of AI marketing.
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
This guide distills 10 AI strategies from industry leaders that are transforming marketing.
Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
8. Facebook Messenger 💬
Surprise: Messenger is a killer marketing tool.
Open rates are phenomenal!
Use it for:
Reaching out for reviews.
Fielding customer questions.
Sharing new products or sales.
9. InstaChamp 🤖
InstaChamp automates your Messenger responses.
Set up auto-responses that work while you sleep.
Standout features:
Story Mentions: Auto-message anyone who mentions you.
Post Comments: Contact anyone who comments on your posts.
Conversation pathways for self-service info.
10. ShortStack – Contests & Giveaways 🎁
Contests are one of the fastest ways to generate engagement. People love free stuff!
ShortStack makes running giveaways incredibly easy to get more Likes.
Features:
Multi-platform contests (FB, IG, and more).
Customizable templates.
Lead generation tools.
User-generated content collection.
11. Smash Balloon (Facebook Feed Pro) 🔗
Use your website to drive Facebook followers.
Facebook Feed Pro displays your Facebook content on your WordPress site.
Your website becomes a social media follower generator.
Features:
Quick integration (60 seconds!).
Customizable feed display.
Mobile-optimized.
Set it and forget it: auto-updates.
A tool within Meta Business Suite that deserves its own spotlight.
Learn about your audience to target your content better.
Features:
Demographic insights (age, gender, location, interests)
Current vs. potential audience estimates
Competitor audience comparison
Interest and behavior tracking
13. QR Code in Your Physical Store 📱
Put a QR code linking to your Facebook page on your:
Checkout counter.
Receipts.
Front door.
Customers are more than willing to follow you when it's easy.
You can use any free tool to generate the codes.
14. Cross-Promote on Other Social Accounts 🔄
Use your other social channels as lead generators for Facebook.
Share your latest Facebook post on X/Twitter. Add your Facebook link to all your social bios.
Using Post Planner to Grow Facebook Followers 📈
Ready to put these tools to work? Here's how Post Planner ties it all together:
Step 1: Create a posting plan. Set up a queue plan telling Post Planner what content to post and when.
Step 2: Find content. Use Content Streams to discover high-performing content in your niche.
Step 3: Schedule content. Select posts, customize for your audience, and add to your queue.
Step 4: Monitor analytics. Track what's working in the History tab. Recycle your winners.
Start your free Post Planner trial to follow along!
The Bottom Line ⚡
Getting Facebook marketing right can massively boost your business.
But it's nearly impossible without the right tools.
These 14 tools help you improve content, boost engagement, and bring in more followers and sales.
Which ones will you try first?
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
Was this newsletter forwarded to you?