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Happy New Year, marketers! 🎄 May 2026 bring you health and joy!
This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When a marketer checks on their 2025 wrap.
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Tutorials of the Week
How to make money on Instagram in 2026. Get the top 17 Instagram strategies that actually get you money today.
How to master Instagram's December 2025 algorithm reset. Instagram's new "Your Algorithm" feature lets users customize their topic preferences. Here's how creators can optimize for topic clarity and authenticity signals to boost distribution.
The algorithm is shifting towards the users again. 😉 ~TWISM
How to use travel influencers to transform tourism marketing. Deep dive into how travel and tourism brands can tap into the influencer economy to drive bookings and build authentic connections with travelers. The article covers platform selection, creator discovery strategies, and measuring ROI from influencer partnerships.
Listicles of the Week
14 LinkedIn automation tools. In this guide, you’ll learn how to use some of the major LinkedIn tools to save time, improve your content, and interact more (authentically) with your followers.
5 proven case studies showing AI in advertising moves the needle. From Monks' 97% cost reduction for Hatch sleep products to Lidl France's 1.7 million AI-generated visuals in three weeks, these case studies prove AI advertising isn't hype, it's delivering real ROI.
10 most viral social media moments of 2025. From Sydney Sweeney's American Eagle ad to the Coldplay Jumbotron scandal, these are the posts and trends that broke the internet this year.
If 2025 taught us anything, it's that trying to go viral is the fastest way NOT to. 🎯 ~TWISM
Case Study of the Week
Creator economy execs reveal: authenticity beats algorithm hacks. As AI slop floods feeds, creators who build genuine trust with audiences are thriving, while "clipping armies" of teenagers on Discord are helping top creators like Kai Cenat hit millions of impressions through strategic content distribution.
The future belongs to creators who treat content like a business, not a lottery ticket. 🏆 ~TWISM
Tool of the Week
Capsule. Get a hold of your CRM data. Capsule tidies up everything and puts it in order to make your life easier.
Video of the Week
Video trends shaping 2026 and beyond: how video marketing is evolving. Deep dive into 2026 video trends covers the balance between AI efficiency and human creativity, the rise of interactive video storytelling, and why short-form still rules but long-form builds trust.
This week, instead of peeping into a single video, let’s take a look at 2026. 🎬 ~TWISM
Infographic of the Week
Top social media trends report for 2026: 12 research-backed insights. Sendible's comprehensive 2026 trends report delivers 12 data-backed trend insights with supporting visuals. Key stats: TikTok now has 2.051 billion global users, 41% of online consumers have purchased from social media ads, and 90% of consumers value authenticity when choosing brands. Includes downloadable social media management trends report.
This is your 2026 playbook, visualized. 📈 ~TWISM
Creator of the Week
The creator economy in review 2025: what 77 professionals say must change in 2026. Deep dive into a survey of 77 industry experts (creators, agency leaders, and operators) on what the creator economy must leave behind in 2026. The sector hit $37 billion in U.S. budgets this year, and 70% of marketing leaders now favor continuous creator partnerships over one-off campaigns.
This week, instead of taking a look at a single creator, let’s see what the industry looks like. 😎 ~TWISM
Podcast of the Week
The death of organic reach: what works right now. Michael Stelzner brings on Sean Cannell and Mari Smith to discuss how to regain visibility in an era dominated by AI algorithms. Topics include the shift to interest-based algorithms, creative packaging strategies, and actionable tactics for Facebook, Instagram, and YouTube marketing.
If your organic reach has tanked, this episode is required listening. Real strategies from the OGs of social marketing! 🎧 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“Technology and social media have brought power back to the people.”
~ Mark McKinnon
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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