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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When a social media marketer is almost ready for what’s to come in 2026.
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Tutorials of the Week
How to use social media for bloggers (+ tools to grow fast). Get a practical, platform-by-platform playbook to quickly turn every blog post into a full month of social content.
How to adapt your Instagram strategy for maximum reach and engagement. Instagram is shifting back to human-based, story-driven content, learn how to audit your niche, use me-centric hooks, and deploy mid-reel hooks to keep viewers watching.
Personal content is back, baby. The algorithm wants YOU, not your Canva templates. 🎯 ~TWISM
How to prepare your social media and influencer marketing strategy for 2026. From AI-driven content authenticity to creator professionalization, this guide breaks down the key trends that will define social and influencer marketing next year.
Listicles of the Week
13 best Instagram scheduling tools. Here are the 13 best Instagram posting apps reviewed to help you decide which is best for you based on your needs.
I wish someone had done such a great list for me! 🤩 ~TWISM
7 social media trends to know in 2026 Sprout Social's data-backed look at what's coming: video dominance across platforms, YouTube's dual power in streaming and creator culture, and why 97% of marketing leaders say AI skills are now essential.
22 best influencer marketplaces to bolster your campaigns in 2025. From Modash to LTK Connect, discover the platforms that make finding, analyzing, and managing influencer relationships stress-free.
Case Study of the Week
How Spotify Wrapped 2025 became the most successful marketing campaign of the moment. Spotify's annual Wrapped campaign went bigger than ever: 50 fan destinations worldwide, a giant Lady Gaga paw on Copacabana Beach, and an 800-foot red hair cascade in NYC for Chappell Roan. The secret? Tapping into "optimal distinctiveness theory", people want to belong AND stand out simultaneously.
Spotify cracked the code years ago, and they just keep leveling up. 📊 ~TWISM
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Tool of the Week
Xavier AI. The best AI-enabled strategy creation tool out there. Acts as your consultant and delivers your strategy needs.
Video of the Week
Authentically navigate trends and culture. This video shows how to spot trends fast, join cultural moments without copying, and build flexible content processes marketers can use today.
Don't chase every meme; pick moments that match your brand voice and react fast.😏 ~TWISM
Infographic of the Week
15 Social media marketing trends for 2026 (infographic). See what's shaping social next year: AI integration across the board, short-form video still dominating engagement, and actionable pointers on applying these shifts to your strategy.
2026 is fast approaching. Are you ready? 😌 ~TWISM
Creator of the Week
Nonna Silvana: Italy's TikTok Creator of the Year. This 84-year-old Italian grandmother just won Italy's TikTok Creator of the Year award. With 90+ million views on her carbonara tutorials and no-nonsense life advice, Nonna Silvana proves that authenticity has no expiration date.
Sometimes all you need is a wooden spoon and decades of wisdom. Nonna for the win. 👵🍝 ~TWISM
Podcast of the Week
Influence Redefined: Trust and Authenticity. WGSN podcast looks at CEOs as original influencers, why authentic storytelling and "quiet influence" win, and how AI reshapes creator partnerships, which is useful if you're planning trusted, long-term creator programs.
Authenticity wins: hire voices who feel real, not ad scripts. 🎯 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“We're blind to our blindness. We have very little idea of how little we know.”
~ Daniel Kahneman
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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