🤖 AI Tools Transforming Ads

🦾 Your weekly dose of AI marketing breakthroughs

Author

Joshua Parkinson
July 08, 2025

In partnership with

Hey marketers—ready to elevate your game?

Welcome back to AIM! This week, we’re diving into how Meta’s new AI video tools and Nestlé’s digital twins are shaking up content creation, plus the latest case studies on omnichannel loyalty.

We’ve also got three must-try AI tools and a quick win to help you automate your next campaign.

Let’s make this week count! 🤝

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🔍 This Week’s Focus

AI breakthrough: Meta launches new AI video tools for ads.

Case study: Sephora and Temu boost loyalty with AI-powered omnichannel marketing.

Industry alert: Nestlé unveils AI-powered digital twins for global content creation.

Tool spotlight: 3 AI marketing tools every marketer should try in 2025.

Quick win: 90/10 rule for scaling video content with AI.

📰 Main Story

Meta’s AI Video Tools Are Transforming Ad Creative

Challenge:

Video content is king, but producing high-quality, personalized videos at scale is tough, especially for small teams. Marketers spend hours editing, scripting, and localizing ads, often missing out on the benefits of rapid A/B testing and creative optimization.

AI Solution:

Meta has launched a suite of AI video tools that enable marketers to quickly generate, script quickly, and voice-over ads. You can now A/B test multiple video versions, localize creative content with a click, and optimize for tangible business outcomes, such as subscriptions or purchases. Their new Opportunity Score even helps you evaluate creative quality and campaign setup before launch.

Results:

  • Faster video production and localization for global campaigns.

  • Higher engagement from personalized, AI-generated creative.

  • Improved ROI by optimizing for actual conversions, not just vanity metrics.

What’s Different:

AI is now a strategic differentiator, not just a production tool. Marketers can map creative workflows that incorporate AI, staying ahead of the competition and delivering more relevant content to every audience segment.

Your Takeaway:

Start experimenting with Meta’s AI video tools to streamline your content pipeline. Test, optimize, and personalize, AI makes it possible to do more with less.

🛠️ Tool Spotlight

What it does: Converts existing text (like blog posts or case studies) into engaging social videos, complete with AI-chosen visuals and layouts.

Best for: Social media marketers looking to scale video without extra resources

Pricing: Subscription-based.

Why it matters: 90% of your video content can be repurposed from what you already have, so you don't have to start from scratch.

Quick tip: Use the 90/10 rule: repurpose 90% of the content and create 10% net-new.

What it does: Combines AI and SEO data to optimize your content for higher rankings and better engagement.

Best for: Content marketers and SEO teams.

Pricing: Paid plans.

Why it matters: Get actionable recommendations to boost organic traffic fast.

Quick tip: Use Surfer’s content editor to fine-tune your next blog post before publishing.

What it does: Handles AI automations for campaign management, lead gen, and reporting, with no coding required.

Best for: Marketers seeking to save time on repetitive tasks.

Pricing: Freemium.

Why it matters: Free up your schedule for strategy, not grunt work.

Quick tip: Set up one automation per week to see compounding time savings.

⚡ Quick Win of the Week

Scale Your Video Content with the 90/10 Rule

Step 1: List your top-performing blogs, case studies, or newsletters.

Step 2: Use an AI tool like Storykit to convert 90% of these into short videos for social.

Step 3: Create just 10% net-new video content focused on emerging trends or launches.

Expected result: Consistent social presence and more engagement, with less effort.

Time investment: 1 hour to set up, then ongoing automation.

Try it and reply with your results; we love hearing success stories!

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  • Content Challenge
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📈 This Week in AI Marketing

Why it matters: Marketers can generate high-quality, localized content for every market, no more costly reshoots.

Watch for: AI is now essential, not optional; marketers who lag behind risk being left out.

🌟 Community Highlight

Achievement: Pavlo built a local agency offering AI-powered automations, such as missed call text-backs and appointment booking, for businesses struggling with follow-up and lost leads. By using tools such as GoHighLevel, he quickly set up automations that generated over $20K/month in recurring revenue, no coding required.

Key insight: “Leverage basic AI features, show direct ROI, and scale recurring revenue with minimal tech expertise. This is a playbook any marketing consultant can steal.”

Tools used: AI-driven automations for lead capture, follow-up, and appointment booking.

Want to be featured? Reply with your AI marketing wins!

📚 Learn Something New

Omnichannel Loyalty: How AI Powers Retention in 2025

The basics: AI-driven omnichannel marketing connects every customer touchpoint, online and offline, to deliver seamless, personalized experiences. Think facial recognition in-store, AR try-ons, and personalized offers in your inbox.

Why it matters: Companies using AI for omnichannel loyalty see up to 10% higher retention and 25% more sales. AI lets you predict customer needs, automate follow-ups, and personalize every interaction.

Common mistakes:

  • Treating channels in silos instead of integrating data.

  • Ignoring AR and virtual assistants for in-store experiences.

  • Relying on generic offers instead of personalized nudges.

Best practices:

  • Connect your CRM, website, and in-store tech for a unified view.

  • Use AI to segment and automate loyalty campaigns.

  • Test AR and chatbot experiences to boost engagement.

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