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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
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Tutorials of the Week
How to use social media to generate affiliate sales. Platform-by-platform playbook covering Facebook Groups, Instagram keyword comments, TikTok Shop and YouTube demos, plus a 7-step system to pick a niche, rotate content and track buying signals.
Pick one platform, lead with value, and let the clicks compound. 🔥 ~TWISM
How to run a competitor analysis on X. Map competitors' recurring themes, hook styles and top formats (text, Threads, video, polls), track the right metrics, and turn patterns into content and timing wins on X.
How to work with social media algorithms in 2026. Peep into how every major platform's algorithm actually ranks content, from Instagram's save-and-share signals to TikTok's completion-rate obsession, plus myths debunked and practical strategies that earn reach instead of chasing it.
Saves > likes. Shares > followers. Watch time > post time. 📐 ~TWISM
Listicles of the Week
13 best Facebook scheduler apps reviewed for 2026. Head-to-head comparison of top scheduling tools, pricing, analytics, AI features and team workflows, so you pick the right fit without overpaying.
7 Zoho social alternatives worth trying. Compare Sprout, Hootsuite, Buffer and others on pricing, publishing limits, and listening so teams choose the best fit for scale and reporting.
8 Most influential content marketing trends for 2026. Deep dive into zero-click visibility and AI-optimized content structure to the rise of "human-made" labels and rethinking reporting beyond traffic.
If AI is eating your clicks, stop feeding it the same playbook. 🧠 ~TWISM
Case Study of the Week
Anthropic's Super Bowl ad lifted users 11%. Claude's ad jabbed OpenAI, drove an 11% DAU bump and a 6.5% site visit lift, pushing it into the App Store top 10, proof that big-event creative still works, especially when you roast the market leader.
Bold swings at tentpole moments still pay off. Specificity and a little edge beat safe plays every time. 💪 ~TWISM
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Tool of the Week
Foursixty. Turn your Instagram and TikTok content into shoppable galleries you can embed across your store, product pages, and email campaigns with built-in analytics, UGC curation, ambassador shops, and Shopify integration.
Your customers are already selling for you, now let them check out while they're at it. 🛒 ~TWISM
Video of the Week
If I started social media from scratch in 2026, I'd do this. Kallaway breaks down five content games (from cult fandom to authority building), a data system for tracking what works, and a content experimentation-to-factory pipeline for scaling what hits.
Pick your game, test obsessively, then scale what sticks. 🎯 ~TWISM
Infographic of the Week
AI data centers rely on imported minerals. The U.S. imports 80–100% of key metals powering cloud AI. Creating supply and cost risks that could ripple into compute pricing for marketers.
Expect bumpier costs, plan for redundancy. ⚠️ ~TWISM
Creator of the Week
GaryVee. From family wine business to running VaynerMedia for Fortune 1000 brands, Gary Vaynerchuk documents real-time business decisions and delivers raw, no-nonsense marketing advice daily across every platform.
Stop overthinking, start posting. 🔥 ~TWISM
Podcast of the Week
The HubSpot CMO interview on AI, AEO, and the future of marketing. HubSpot's CMO tells The Digital Marketing Podcast why 2026 may be marketing's biggest year of change, covering answer engine optimization, AI agents in workflows, and why early movers in AI search are seeing outsized returns.
The golden age of clean attribution is fading; adapt or get cited out. 😉 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“Your time is limited, so don’t waste it living someone else’s life."
~ Steve Jobs
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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