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📅 Stop Posting on the Fly, Schedule Your LinkedIn Content
Want to save hours every week while boosting your LinkedIn reach?
The secret is simple: schedule your posts ahead of time.
Rushing to create content in the moment leads to low-quality posts that flop. But when you plan ahead, you can craft a LinkedIn content strategy that actually resonates with your audience.
That's a recipe for high engagement.
Here's everything you need to know about scheduling LinkedIn posts, whether you use LinkedIn's native tool or a scheduler like Post Planner. 👇
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🖥️ How to Schedule Posts Directly on LinkedIn
LinkedIn has a built-in scheduler for both desktop and mobile.
It works for personal profiles and business pages.
Desktop steps:
Click "Start a post" from your Home page.
Add your content, then click the clock icon.
Select your date and time.
Hit "Schedule".
Mobile steps:
Tap the "Post" icon in the app.
Add your content, then tap the clock icon.
Choose your date and time.
Tap "Schedule".
To edit or delete scheduled posts: Click "Start a post" → clock icon → "View all scheduled posts."
From there, you can modify the schedule, edit content, or delete posts entirely.
🚀 Why Third-Party Schedulers Level Up Your Game
LinkedIn's native scheduler is solid for occasional posting.
But if you're serious about growth, a LinkedIn tool like Post Planner gives you way more firepower.
What Post Planner adds:
Bulk scheduling: upload multiple posts at once.
Multi-platform posting: not just LinkedIn.
Automated posting plans: set it and forget it.
Post recycling: reuse your best content automatically.
No 3-month limit: schedule further ahead.
First comment support: great for hashtags and CTAs.
AI-powered captions: generate content faster.
Analytics: sort by engagement and double down on winners.
Sign up for a free Post Planner account to try these features.
🗂️ Set Up an Automated Posting Plan
Scheduling individual posts is smart.
Automating your entire posting plan is smarter.
With Post Planner, you create "Buckets" (folders that organize your content by type).
Then you tell the tool what days and times you want each type of content to post.
As you create new posts, drop them into the right Bucket, and they'll automatically slot into your schedule.
No more manually picking dates and times for every single post.
📦 Bulk Scheduling Saves Serious Time
Tired of creating posts one at a time?
Bulk scheduling lets you upload everything at once.
Three ways to bulk upload:
Upload images for visual posts.
RSS feed URL for sharing articles.
Upload spreadsheets for pre-written content.
Customize each post, set your order, and add them to your queue in one go.
♻️ Recycle Your Top Performers
Just because you posted something once doesn't mean you can't post it again.
Why? Either your audience won't remember it months later, or not all your followers saw it the first time.
Smart recyclers repost their best content 2-3 times per year.
Post Planner lets you toggle recycling when you create a post, it'll automatically cycle back through your plan.
You can also filter your "History" tab and manually re-queue old winners.
One rule: Don't overdo it. Posting the same thing 7 times in a week is obnoxious. Spacing it out over months? That's strategy.
⏰ The Golden Hours for LinkedIn Posting
According to Horlio's analysis of 40,000 high-engagement posts, the best time to post is:
Tuesday through Thursday, 9 AM to 1 PM (based on your audience's time zone).
Weekends and after-hours? Worst times to post.
But here's the thing: this is general advice.
The REAL best time is when YOUR specific audience is most active.
Test different posting times and track which ones get the most LinkedIn engagement.
Sort your posts by comments (they carry a lot of weight on LinkedIn) and double down on what's working.
📈 3 Pro Tips for LinkedIn Scheduling
1. Post at YOUR audience's peak times
Use analytics to find when your followers are most active, not just generic "best times" advice.
2. Be consistent & frequent
Show up regularly to stay top-of-mind.
Start with 1-2 posts per week if you're new. Build up to 5-7 posts per week as you gain momentum.
Want to use LinkedIn for business? Consistency is non-negotiable.
3. Use your saved time wisely
Scheduling frees up hours every week.
Spend that time engaging with your followers daily (LinkedIn is a networking platform, after all).
And use it to strategize your content, create posts in bulk with purpose instead of scrambling at the last minute.
❓ Quick FAQ
Does scheduling hurt my reach?
Nope. According to Richard van Der Bloom's research, scheduling natively or via third-party tools doesn't hurt visibility. But if you don't engage after posting, you could lose up to 20% reach.
How far ahead can I schedule?
LinkedIn's native scheduler allows up to 90 days. Third-party tools like Post Planner have no cap.
What can't be scheduled?
Polls, events, job posts, and service posts can't be scheduled natively.
Is scheduling a LinkedIn Premium feature?
No, it's available to all users, including free accounts.
🔥 The Bottom Line
Scheduling your LinkedIn marketing isn't just about convenience.
It's about consistency, strategy, and growth.
When you stop posting on the fly, you start creating content that actually connects with your audience.
Need LinkedIn post ideas? Or help writing LinkedIn posts that perform?
Post Planner can help with that, too.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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