- This Week in Social Media (TWISM)
- Posts
- ⚡️ Become a SM Marketing Guru
⚡️ Become a SM Marketing Guru
🔥 Our collection of invaluable tools & insights to rule over social media this week
Joshua Parkinson
May 15, 2025
In partnership with
We analyzed millions of videos so you don’t have to
Wistia, a leading video marketing platform for businesses, just released their fifth annual State of Video Report! The report, based on insights from over 14 million videos, and 100,000 businesses, brings you the latest video tips, trends, and insights. Download a copy to…
See how your videos perform against industry benchmarks
Learn which kinds of videos get the most engagement so you can make more of them
Find out how to scale your video strategy for less $$ with AI
Plus, it’s actually fun to read. How many reports can you say that about?
✨ Want to advertise in TWISM?
Reach 90K+ social media pros who read TWISM
This week in Social Media Marketing:
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Newsletters of the Week
Meme of the Week
Creator of the Week
Podcast of the Week
Quote of the Week
Tutorials of the Week
How to create a killer social media plan. Pro tips for leaving your older online self behind and becoming an engagement guru in social media.
How to use Instagram Blend, Meta’s new Reels feature. Learn how to co-create personalized Reels feeds with friends directly in your DMs. It’s like sharing Spotify Blends but for visual content!
Could this make scrolling more social or just more addictive? 🤔 ~TWISM
How to interact with Gen Z in social media. Check Snap’s epic Gen Z Playbook about Indian Gen Z social media users for invaluable insights.
Listicles of the Week
31 best social media management tools for 2025. The ultimate guide to skyrocketing your social presence.
This will make you a social guru for sure! 😉 ~TWISM
5 digital marketing trends for 2025. Deep dive into up-to-date trends to elevate your marketing game in 2025.
5 takeaways from Nutter Butter's weird social strategy. Embracing surreal content led to a 17% sales boost, a happier audience, and stronger community ties.
Tools of the Week
Pointerpro. The only platform you need to create efficient online assessments and automatically deliver personalized advice reports in PDF.
Boomerangme. You do have a local business and need a reward program? This is what you need.
Focal. Evidence-based, academic-grade research for your marketing needs.
Case Study of the Week
Audible turns audiobooks into social content. Audible taps into TikTok, Instagram, and book communities like #BookTok -jumping into comments, remixing fan theories, and launching creator collabs to connect with Gen Z and make audiobooks go viral.
A great playbook for brands that want real engagement 😍 ~TWISM
SPONSORED
Run IRL ads as easily as PPC
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.
Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
You can learn more at AdQuick.com
Video of the Week
AI is transforming the advertising business, too. Explore what marketing leaders say about AI’s undeniable effects on their business.
Infographic of the Week
Do people use AI for Marketing? The answer is yes. Shocker.
Meme of the Week
Elmo gets laid off from Sesame Street. In a fake LinkedIn post, Elmo says he was laid off from Sesame Street. Although the post was later deleted, it went viral.
We stand in solidarity with Elmo 😆 ~TWISM
Creator of the Week
Adam Erhart’s YouTube Channel with growth and marketing tips. Deep dive into hot marketing tips to grow your business.
Podcast of the Week
Language out, culture in: reframing Multicultural Marketing. To be successful, you need to shift from language-driven to culture-driven strategies.
Quote of the Week
“When you say it, it’s marketing. When they say it, it’s social proof.”
~ Andy Crestodina
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
You are receiving this newsletter because you previously opted in to Post Planner’s emails.
You can unsubscribe in one click below… but PLEASE DON’T! 😂
Disclaimer: Some links may be affiliate links that pay us commissions.
Was this newsletter forwarded to you?