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Best Social Media Management Tools for Agencies
9 agency tools that actually work
Joshua Parkinson
October 10, 2025 • Estimated Reading Time: 14 minutes
In partnership with
🎯 The Agency Tool Hunt Ends Here
Most social media tools crack when you onboard five clients, publish across 10 platforms, and try to collaborate with your team.
You hit limits on users. Scheduling takes forever. Approval workflows are clunky. Analytics are missing. And the price? Don't even get started.
What agencies really need is a tool built for managing multiple brands at scale, flexible enough for solo operators and full teams, packed with time-saving features, and actually affordable.
Here are 9 social media management tools ranked by what they do best.
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1. Post Planner: Best for Affordability 💰
Managing multiple clients means you can't waste hours bouncing between content folders, caption drafts, and platforms.
Post Planner helps agencies find, create, schedule, and recycle high-performing content across every major social network, without the price tag or complexity.
You can schedule content across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, Google Business Profile, and YouTube.
Check out this demo video to see how simple it is.
Key Features That Save Time
Discover niche content to share: articles, quotes, images, videos, and top-performing posts from industry-specific streams.
Buckets let you group posts by campaign, topic, or post type for easier organization.
Analytics sorts your past posts by performance so you can recycle top content automatically.
AI Assistant generates captions, hashtags, and post ideas in seconds.
Bulk schedule posts to all social accounts at once, and "recycle" evergreen content on autopilot.
Pricing
Free plan includes 1 user and account with 15 posts/month.
Starter is $7/month paid annually for 1 user and 3 accounts. Growth is $37/month for 2 users and 12 accounts. Business is $57/month for 5 users and 25 accounts.
2. SocialPilot: Best for White-Label 🏷️
Managing lots of clients or publishing across high-volume profiles? SocialPilot is built for you.
It's a robust platform with built-in team collaboration, white-label dashboards, bulk scheduling, and approval workflows.
You get premium features for less than enterprise-level competitors, including the ability to manage up to 50+ accounts affordably with unlimited users.
Standout Features
White-label reports and dashboards for clients keep your branding front and center.
Bulk scheduling with CSV imports lets you upload up to 500 posts at once.
AI Pilot generates posts, rewrites captions for each platform, and builds out content calendars.
Shared inbox manages comments and messages with AI-powered replies.
Pricing
Professional is $25.50/month billed annually for 1 user and 7 accounts.
Standard is $42.50/month for 3 users and 15 accounts. Premium is $85/month for 6 users and 25 accounts. Ultimate is $170/month for unlimited users and 50 accounts.
3. Sprout Social: Best for Advanced Reporting 📊
Sprout Social is loaded with features: smart inboxes, sentiment analysis, employee advocacy, influencer tracking, and fully customizable analytics dashboards.
It's the Swiss Army knife of social media management for agencies that need serious reporting and cross-platform coordination.
The catch? Sprout Social is one of the most expensive tools on this list, better suited for larger agencies where granular insights and premium reporting are non-negotiable.
Power Features
Smart Inbox views and responds to DMs, comments, and mentions in one place.
Listening monitors brand sentiment, competitors, and trending conversations.
Influencer Marketing lets you discover creators by topic, vet for brand safety, and manage contracts in one hub.
Employee Advocacy lets staff share brand-approved content and tracks earned media value.
Pricing
Standard is $199/month per seat paid annually.
Professional is $299/month per seat. Advanced is $399/month per seat. Enterprise pricing requires contacting Sprout Social.
4. Planable: Best for Team Collaboration 🤝
Juggling multiple clients and approval rounds? Planable turns messy email threads into one simple, visual platform.
Your team and clients can draft, comment, approve, and publish content without the back-and-forth.
It excels at internal workflows with real-time comments and feedback like Google Docs for social, but it doesn't offer content discovery or curation.
Collaboration Features
Built-in approval workflows for clients and team members with multi-step approvals and version control.
Fast UI gets you anywhere in 1-2 clicks.
Visual Calendar with drag-and-drop view and campaign filters.
AI Tools generate captions, rewrite content, and suggest hashtags.
Pricing
Free plan creates and schedules 50 total posts (no X publishing or analytics).
Basic is $33/month per workspace, paid annually for 60 posts/workspace/month. Pro is $49/month for 150 posts/workspace/month.
Paid plans include unlimited users.
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5. Hootsuite: Best for Managing Community Engagement 💬
Hootsuite's biggest strength is the ability to engage directly with followers across platforms using a centralized inbox.
It's loaded with advanced features for ad management, sentiment analysis, and employee advocacy, plus powerful social listening with Talkwalker.
The price tag is steep, and support response times are inconsistent. If you don't need deep listening or paid social workflows, more affordable tools offer better ROI.
Engagement Features
Centralized inbox manages comments, DMs, and reviews with AI-powered moderation and smart replies.
Streams track mentions, keywords, competitors, and hashtags in real-time.
Social Ads builds, launches, and optimizes paid campaigns with automation.
Amplify shares pre-approved content with clients' teams or employee networks.
Pricing
Standard is $99/month per channel/user, paid annually for 5 accounts.
Advanced is $249/month for unlimited accounts. Enterprise requires contacting Hootsuite for pricing.
6. Agorapulse: Best for Managing Social Inboxes 📥
Drowning in DMs, mentions, and client check-ins? Agorapulse is the sanity-saver your agency needs.
Its unified inbox lets your team stay on top of comments, messages, reviews, and brand mentions, all from one clean dashboard.
Add advanced team roles, saved replies, and reporting that ties posts to ROI.
The catch? It's not cheap, and bulk scheduling is locked behind higher-tier plans.
Inbox Features
Inbox Assistant centralizes social inbox with auto-labeling and saved replies.
Monitoring tracks hashtags, keywords, mentions, and sentiment.
ROI Reporting connects posts to traffic, leads, and sales.
Shared Calendars let clients view, approve, and comment on scheduled content.
Pricing
Standard is $79 per user/month billed annually.
Professional is $119 per user/month. Advanced is $149 per user/month. Custom pricing available.
7. Later: Best for Instagram-First Agencies 📸
If your agency focuses on Instagram growth, especially for visual brands like e-commerce, beauty, or lifestyle, Later is one of the most polished tools out there.
From grid planning and hashtag suggestions to visual drag-and-drop scheduling and link-in-bio tools, it's built specifically for teams that live and breathe IG content.
It supports other platforms like TikTok, LinkedIn, Facebook, and Pinterest, but many of its best features are Instagram-only.
Instagram-Focused Features
Visual Feed Planner designs the perfect IG grid with drag-and-drop ease.
Best Time to Post automatically finds your clients' highest-engagement windows.
Hashtag Suggestions are AI-powered with performance tracking.
Link in Bio builds a clickable mini-site from your IG feed layout.
Pricing
Starter is $16.67/month paid annually for 1 user and 8 accounts.
Growth is $33.33/month for 2 users and 16 accounts. Scale is $73.33/month for 4 users and 48 accounts.
8. Buffer: Best for Simplicity ✨
Buffer is a clean, intuitive tool that agencies love for one big reason: it just works.
If your team values clarity, ease of use, and strong analytics, Buffer delivers without the distractions of features you'll never use.
You won't find content discovery or fancy visual planners here, but if you're managing clients who value strategy, data, and smooth workflows, Buffer is dependable.
Simple but Powerful
Clean, beginner-friendly interface gets you up and running fast.
In-depth analytics with exportable reports for clients.
Roles, permissions, and approval flows for teams.
Supports lesser-known platforms like Bluesky and Mastodon.
Pricing
Free forever plan includes 1 user and 3 accounts with 10 posts/account/month.
Essentials is $5/month per channel paid annually. Team is $10/month per channel for unlimited users.
Note: Buffer charges per channel, so costs can add up.
9. Onlypult: Best for Affordable Multi-Platform Scheduling 🌐
Onlypult is underrated, especially if you need a broad platform support without a bloated price tag.
It supports over a dozen networks, including Telegram, Tumblr, VK, and even Medium, making it perfect for agencies managing international brands.
It lacks modern content discovery but offers unique extras like a built-in website builder and brand mention tracking.
Multi-Platform Features
Supports more platforms than most tools: Instagram, Facebook, TikTok, LinkedIn, YouTube, Google Business, Telegram, Tumblr, WordPress, and more.
Multi-Posting uploads and schedules up to 20 posts at once.
Repetitive Posts recycle evergreen content automatically.
Builder creates micro landing pages and link-in-bio tools for each client.
Pricing
Start is $17.50/month paid annually for 2 users and 5 accounts.
SMM is $24.50/month for 3 users and 10 accounts. Agency is $45.50/month for 10 users and 25 accounts. Pro is $69.30/month for 20 users and 50 accounts.
The Bottom Line ⚡
The right social media management tool can save you hours, help you scale clients, and make posting fun again.
Most tools on this list offer a free trial, but if you want a budget-friendly option built specifically for agencies, Post Planner is a great place to start.
It's affordable, easy to use, and packed with time-saving features like content buckets, AI writing tools, and bulk scheduling.
Sign up for a free Post Planner account and see how much smoother your agency's social media can run.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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