- This Week in Social Media (TWISM)
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- 🫴 Catching Social Media Trends
🫴 Catching Social Media Trends
🔥 Our collection of invaluable tools & insights to rule over social media this week
Make your marketing less boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
This week in Social Media Marketing:
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Poll of the Week
Newsletters of the Week
Meme of the Week
Creator of the Week
Podcast of the Week
Quote of the Week
Tutorials of the Week
How to schedule YouTube Shorts. This guide provides two fast ways for creators to schedule YouTube Shorts effectively.

How to use Edits, Meta’s new video editor.Step-by-step tips to get started with Meta’s CapCut alternative for making standout social videos.
If you’re tired of CapCut’s quirks, Edits might be a fresh option! 😏 ~TWISM
How to legally repost user-generated content on Instagram. Step-by-step guide covers asking for permission and crediting creators so you can share fan posts safely and build trust—no legal drama.
Listicles of the Week
36 tips on how to take killer Instagram photos. You want to know what makes people stop scrolling on Instagram? This is what you need.

5 reasons people skip your ads (and how to fix them). Learn actionable strategies like personalized targeting, interactive polls, and clever copywriting to keep viewers engaged—and stop them from clicking the skip button.
15 social media shifts brands can’t ignore in 2025. Hootsuite’s mid-year report reveals rising trends like AI-powered marketing, Reddit’s growing influence, and TikTok aiming to be an “everything app.”
Staying ahead of trends has never felt more critical! 😅 ~TWISM.
Tools of the Week
LeadDelta. A rock-solid LinkedIn CRM tool for networking.

Looka. The only tool you’re going to need when you start designing your brand and logo.
Murf AI. Not just another text-to-speech AI voice generator. This is a complete AI-powered voice studio.
Case Study of the Week
Duolingo’s “Duo’s Death” Campaign: viral masterclass. Duolingo shocked the internet by “killing off” its iconic green owl mascot, Duo, sparking a viral three-act saga of mourning, speculation, and a community-driven resurrection challenge.
Duolingo turned a mascot’s fake death into a masterclass in marketing and viral buzz. 😂 ~TWISM

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Video of the Week
Gary Vee shares his social media playbook for interns. He dives into AI’s role in marketing, upskilling in digital media, and whether ChatGPT will replace creative work. Q&A covers practical tips for thriving in modern social.
It's refreshing to hear honest advice straight from the agency trenches. 😅 ~TWISM

Infographic of the Week
Which platforms are considered a priority by social media pros? Instagram comes first, what a shocker.
Habits don’t change that easily, do they? 🙃 ~TWISM

Poll of the Week
Are you enjoying the new format of TWISM? |
Newsletters of the Week
See our curated list of all recommended newsletters: 👇
Meme of the Week
Third Amendment memes take over socials. Social users riff on one of the Constitution's least-discussed amendments, turning it into viral content after military deployments made headlines.
Love when the internet turns history class into trending jokes. 😂 ~TWISM

Creator of the Week
Jacksfilms launches exclusive content on Patreon. Fans get ad-free podcasts, extended videos, bonus clips, and real influence over what comes next in this community-driven space.
A smart move for deepening fan loyalty. 😎 ~TWISM

Podcast of the Week
Marketing School: working remotely, AI, and commerce trends.
Eric Siu and Neil Patel dive into handling negative feedback on social media, the pros and cons of remote teams, and how AI is changing workplaces.
Solid insights for anyone managing a marketing team. 🤔 ~TWISM

Quote of the Week
“Be sure to put your feet in the right place. Then stand firm.”
~ Abraham Lincoln
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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