🤺 Categories over Trends!

Top News of the Week

Top Story

YouTube axes Trending page for category charts. YouTube is retiring its one-size-fits-all Trending tab, replacing it with category-specific Charts for music, podcasts, trailers, and more. This shift means marketers and creators must now track trends by niche, not just viral hits, making discoverability more strategic and a bit trickier.

If you want to spot trends, you’ll have to dig deeper! 🤓 ~TWISM

SPONSORED - ATTIO - THE NEXT GEN OF CRM

Finally, a powerful CRM—made simple.

Attio is the AI-native CRM built to scale your company from seed stage to category leader. Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

With Attio, AI isn’t just a feature—it’s the foundation.

• Instantly find and route leads with research agents

• Get real-time AI insights during customer conversations

• Build AI automations for your most complex workflows

• Join fast growing teams like Flatfile, Replicate, Modal, and more.

Start for free today.

✨ Want to advertise in TWISM?
Reach 85K+ social media pros who read TWISM

Book TWISM Ad »
[Discounted slots available]

Instagram

Instagram Edits app adds insights and creative tools. Track followers and reach for individual Reels, sort by engagement, and fine-tune audio, making it easier to manage and optimize content quality.

Instagram adds a message reminder shortcut. Long-press on message notifications to set an 8-hour reminder, so you never forget to reply.

Instagram adds “recent stories” carousel on Android. Android users now see a Stories carousel, making it easier to catch up on the latest posts from connections.

Small tweaks, big wins for creators. 😎 ~TWISM

Instagram expands cross-app engagement. More users can now see and respond to Instagram notifications across Facebook, saving time for social media managers who juggle both platforms.

Facebook & Meta

Meta upgrades Marketing API for Facebook and Instagram ads. Third-party platforms can now suggest AI-picked creator content, run partnership ads with one partner in the header, and auto-optimize identity display.

Meta’s upgrades are all about speed and scale! 🚀 ~TWISM

Meta opens $16M audio lab in the UK. A new Cambridge facility will boost AI for smart glasses, making audio more immersive and personalized for users in real-world situations.

Meta drops $3.5B on the world’s biggest eyewear brand. Meta now owns nearly 3% of EssilorLuxottica to boost AI-powered smart glasses like Ray-Bans and Oakleys.

SPONSORED - CONNECT DIGEST - SOCIAL MEDIA NEWS

The Essential Social Media Newsletter

Connect Digest is a weekly newsletter that gives you all the things you need in Social Media — in 3 minutes or less.

• Curated by social media pros.

• Actionable, not overwhelming.

• Track what’s new in the creator economy.

• Understand how AI is impacting content + strategy

• Apply updates and trends to real strategy, not just news

🎁 Bonus

Subscribe today and get our free PDF, “7 Tools to Automate Your Social Media Workflow in 2025” (Save 10+ hours/week)

YouTube

YouTube lets creators share more data with brands. Monetize your channel more easily by sharing detailed audience and performance stats with advertisers, plus improved detection for AI-generated and mass-produced content.

YouTube prepares a crackdown on mass-produced and AI “Slop” Videos. YouTube will update its Partner Program Monetization policies on July 15 to target “inauthentic” content, including mass-produced and repetitive videos, especially those made with generative AI tools.

YouTube launches an assistant to recover hacked accounts. A new step-by-step tool helps creators regain access if their account gets compromised.

YouTube algorithm changes make it way easier to monetize. Shorts now rank high in search, AI tools convert videos into viral clips, and you can funnel traffic from TikTok or Instagram without penalty.

YouTube gives creators advanced data tools and spam upgrades. Share detailed metrics, spot non-compliant product tags, and get tighter spam detection, especially for AI-generated content.

YouTube is raising the bar for originality, smart creators have more ways to win! 😬 ~TWISM

TikTok

TikTok denies US-only app rumors. Despite swirling reports, TikTok says it’s not building a separate US version, countering claims about new algorithms and data segregation.

TikTok adds playlists for live event replays. Organize and showcase recordings of your live events to keep viewers engaged after the broadcast ends.

TikTok’s new tools make content research and branding smoother 🤩 ~TWISM

TikTok debuts new TikTok Sans font. Brand your videos with TikTok's own font for a consistent, on-platform style, available to all creators.

TikTok brings Creator Search Insights to desktop. Marketers can now track trending search terms and content ideas on a bigger screen, making research easier.

X/Twitter

X CEO Linda Yaccarino steps down after two years. Yaccarino exits amid continued platform challenges like declining ad business, user losses, and few major innovations under her watch.

Leadership shakeups and AI drama; X is still the wildest ride in social! 😬 ~TWISM

X ad revenue rises as CEO Linda Yaccarino resigns. U.S. ad spend on X jumped 62% YoY in H1 2025, but many advertisers returned only after legal pressure.

X restricts Grok 4 access to Premium+ subscribers. If you want to use Grok 4, you'll need to upgrade to X's most expensive plan.

Grok 4 is integrated into the X app. Users can now access X's latest AI chatbot directly within the platform for smarter searches and real-time info.

Grok adds Eve and Sal voice options. Choose between a soothing female voice or a smooth male voice for the X chatbot, making responses feel more personal.

Bluesky

Bluesky adds age checks for UK users. Verify with a face scan, ID, or payment card to access adult content and DMs. Under-18s and those who skip verification will be restricted.

Bluesky adds personalized push notifications. Choose which accounts to get alerts from, pick your notification types, and get updates when your posts are liked or reposted.

Bluesky’s new controls make it feel more like the big platforms. 😅 ~TWISM

Et cetera

Unilever launches AI-driven social content studio. The new Sketch Pro unit lets Unilever create social-first campaigns up to three times faster, using AI tools like Google’s Veo 3.

Pinterest releases first trend report on male users. Key topics for men include fashion, fitness, tech, and home décor. Men now make up more than a third of Pinterest’s audience, about 190 million users.

Taboola shifts focus to performance-driven digital ads. Taboola expands beyond native ad widgets with its Realize platform, helping brands reach audiences outside the Meta and Google duopoly with AI-powered targeting.

Legacy brands are getting serious about social!⚡️ ~TWISM

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

You are receiving this newsletter because you previously opted in to Post Planner’s emails.

You can unsubscribe in one click below… but PLEASE DON’T! 😂

Questions? Reply to this email or send one here. I read all emails.

Was this newsletter forwarded to you? 

Subscribe to “This Week in Social Media” here »