- This Week in Social Media (TWISM)
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- 🥰 Creating a Like Magnet FB Post
In partnership with
🔥 The Visual Content Revolution
Facebook's algorithm loves visuals - posts with images get 2.3x more engagement than text-only posts. But most brands are still posting boring content that gets lost in the feed.
Ready to stand out? Here's the insider playbook for creating Facebook posts that actually get likes, comments, and shares.
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1. Master the TOBI Post Format 📱
Text on Background Image (TOBI) posts are engagement magnets.
These bold, snackable posts feature quotes, tips, or thoughts over simple backgrounds. They're super easy to read and stop the scroll instantly.
Why TOBI works: Clean design + clear message = instant engagement. Perfect for sharing quick tips or motivational content. Post Planner’s TOBI feature lets you create TOBI posts fast and easily.
2. Use AI to Generate Custom Images 🤖
Need stunning visuals but don't have the right photo?
AI image generators like DALL-E can create eye-catching visuals that match your content perfectly. Just describe what you want in detail, and AI turns your words into unique, high-quality images.
Perfect for:
Posts where stock photos feel too generic
Custom backgrounds for text overlays
Original graphics that no one else is using
3. Mix Your Video Lengths 🎬
Facebook's algorithm loves video in general, but mixing up your video length reaches different types of viewers.
Short videos (under 60 seconds) work perfectly for quick tips, product highlights, or entertaining moments. Post these as Reels for maximum discovery.
Longer videos (2-5 minutes) are ideal for tutorials, interviews, or storytelling content that builds deeper connections with established followers.
Remember, you can easily find content ideas in Post Planner’s content stream!
4. Leverage User-Generated Content (UGC) 📸
Reposting customer photos builds trust and makes your brand feel more relatable and human.
UGC serves as social proof and engagement fuel. When customers see real people using your products, it creates an authentic connection and drives more interaction.
Pro tip: Always tag and credit the original creators to foster a sense of community.
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5. Create Scroll-Stopping Infographics 📊
Want to share data or explain something quickly?
Infographics simplify complex info and help stop the scroll. They're perfect for breaking down industry insights, step-by-step processes, or comparison data.
Visual data presentation gets way more engagement than plain text explanations.
6. Use AI for Caption Writing ✍️
AI tools like Post Planner’s caption generator can instantly generate Facebook captions based on keywords, topics, or prompts you give them.
This makes it easy to:
Brainstorm captions when you're stuck
Save time writing posts from scratch
Quickly turn ideas into polished copy
Remember: AI shouldn't replace your voice - always edit AI output to match your brand tone.
7. Ask Engaging Questions 🤔
Open-ended questions encourage followers to engage with your content.
Ask questions related to your industry, products, or personal topics. Ensure questions are relevant to your target audience and designed to spark conversations.
Key rule: Questions should always be part of a VISUAL post. People scroll past simple text questions, so ask your question as a TOBI post or caption to an eye-catching image.
8. Recycle Your Best Content 🔄
Not all followers see every post you share.
If you've created content that received significant engagement in the past, reuse it! Add your best content to a recycling schedule that reposts it every couple of months.
This saves time while still generating engagement from followers who missed it the first time.
Analyze your best-performing posts using tools like Post Planner’s post analytics tool and recycle your winning posts.
9. Use Strategic Hashtags 🏷️
Hashtags on Facebook increase engagement, create community among followers, and make posts more discoverable via search.
Use relevant hashtags to enhance visibility and broaden reach. But don't overdo it - too many hashtags make posts appear spammy.
Focus on quality over quantity when selecting hashtags for your posts. Remember, it’s the age of AI. You can now generate relevant hashtags easily by using the correct AI tools.
10. Pair Copy with Visuals Using PAS Framework 💡
Good copywriting goes further with great visuals.
Use the PAS (Problem, Agitate, Solution) framework effectively:
Show a photo highlighting a problem
Include text overlay to agitate the pain
Use your caption to deliver the solution
The visual captures attention while your copy evokes emotions and motivates action.
11. Stay on Industry Trends 📈
The first step in creating engaging posts is staying up-to-date with the latest trends and industry news.
Keep an eye on what's happening in your industry to create posts that are informative and relevant to your audience.
Use trending hashtags and keywords to improve your post's visibility on Facebook.
The Golden Rules 🏆
Before diving into tactics, remember these 4 Golden Rules for Facebook engagement:
Visual content is king - Posts with visuals get up to 2.3x more engagement
Consistency is key - Regular posting tells the algorithm your page is worth showing
Know your audience - Understanding who you're talking to helps create content they care about
Stay on trend - Timely, relevant content boosts visibility and relevance
Quick Copywriting Tips ✨
To maximize Facebook success, follow these copywriting techniques:
Prioritize readability: Use conversational tone, break up long paragraphs, and use formatting like bullets and bold text.
Ask questions: Encourage interaction by posing questions your audience can answer in comments or that push them to your site.
Target keywords: Facebook functions as a search engine, so include relevant keywords naturally in your copy.
Correct tools: Using proper tools is essential for achieving success. Tools like Post Planner can significantly enhance your social presence.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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