😎 Daily social briefs incoming?

Meta tests Project Luna AI brief. Meta is piloting an AI-powered morning summary that pulls from Facebook activity and outside sources to deliver personalized daily digests. Marketers can use it to spot trends, tune morning content, and monitor competitor signals faster.

Seems like Meta is the only rival for itself when it comes to scrolling. 😂 ~TWISM

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Reels camera adds 20-minute capture. Record up to 20-minute Reels in-app; Undo, Touch-Up slider, and improved Green Screen speed up edits.

Mosseri: keep Reels under 3 minutes for recommendations. IG chief Mosseri says 20-minute Reels exist, but clips three minutes or shorter do better in recommendations; edit long videos into short cuts for reach.

Instagram now requires two swipes to exit. Instagram now asks users to swipe twice to close the app, adding a confirmation step that prevents accidental exits. Marketers should expect slightly longer sessions and test CTA timing and hook placement.

Instagram may add AI comment summaries. Instagram could auto-summarize comment threads to surface key points, speeding moderation and audience insights for brands, but watch for privacy and accuracy limits.

Instagram links still won't unfurl in Slack. Slack no longer previews Instagram or Threads links and blames Meta, which breaks visual sharing, so attach images or upload files instead.

Instagram limits hashtags to 3. Instagram caps hashtags on regular posts and Reels at three, shrinking hashtag-driven reach. Prioritize your best tags and use caption keywords and Alt Text to stay discoverable.

Quality over quantity. 🎯 ~TWISM

Facebook adds Nicknames in Groups. Members can post as themselves, a Nickname, or anonymously and add Nickname Avatars; rolling out globally in enabled Groups.

Facebook Messenger adds Mood notes. Rolling out on iOS, Mood lets users add short emoji-backed statuses to Messenger Notes; marketers can use it for quick, emotional updates in chats and promotions.

Meta launches content protection for Reels. Auto-protects new Reels on Facebook and scans both Facebook and Instagram for full or clipped matches.

Finally, a real way to choose between traffic and takedown. 🔒 ~TWISM

Meta AI adds lip sync. Meta adds Lip Sync to its Meta AI mobile apps, letting creators sync mouth movements to audio and produce talking‑head clips faster.

Meta sued over teen harms. 1,800 U.S. parents and schools allege Meta hid research, limited youth safety, and pushed growth over teen wellbeing.

Meta wins antitrust case, keeps Instagram and WhatsApp. A federal judge rules Meta isn't a monopoly, citing TikTok as a competitive force, so no forced breakup will happen.

Meta tests “View in Room” for furniture. Meta is trialing a 'View in Room' AR tool on Facebook Marketplace using SAM 3D to place realistic furniture in users' homes. It helps sellers boost conversion and cut returns by letting shoppers preview items in their actual space. 

Threads gets iOS widgets. Adds home-screen widgets so iOS users can glance at Threads and open it faster.

Small but handy update for creators who want to stay front-of-mind. 📲 ~TWISM

Threads fills reply icon and shows reply count. A UI tweak fills the reply bubble and displays a reply count when a post gets responses, making conversations and engagement easier to scan, helpful for creators and moderators spotting active threads.

Threads adds podcast links. All users can add Apple Podcasts, iHeart, or Spotify links to profiles, so creators can send Threads traffic straight to their shows.

YouTube adds pre-publish community guideline checks. YouTube is testing expanded pre-publish checks that flag Community Guidelines issues during upload, letting creators edit or publish anyway (with risk of a strike).

YouTube tests creator tools and comment controls. Adds analytics, Comment moderation, and Traffic Filters so you can see which sources drive views and reduce spam.

YouTube Paris bash draws Banijay, Mediawan. YouTube's 20th-anniversary event in Paris highlighted €1B added to France's GDP, creator payouts, and studio programs like Banijay's €50K Creators Lab; studios are shifting from B2B to B2C via creators.

This makes creator partnerships premium. 🔥 ~TWISM

TikTok lets you control AI on your FYP. Through Manage Topics, users can toggle how much AI-generated content appears on their For You Page, so marketers can test AI creative reach and reassure audiences about feed authenticity.

TikTok adds 'Your Music' button. Adds a profile 'Your Music' button that surfaces tracks a creator has used or saved, making it easier for followers to find and reuse audio.

TikTok tops creators' content performance. CreatorIQ finds 33% of creators rate TikTok highest, ahead of Instagram (22%) and YouTube (21%). Creators value growth from brand deals, algorithms, inconsistent deals, and low-pay block growth.

Good reminder: prioritize reach-first deals or lose talent. 🔥 ~TWISM

TikTok partners with anti-extremism groups. TikTok teamed with Germany's Violence Prevention Network and joined GIFCT to build in-app resources and boost detection.

UK presses LinkedIn over fake recruiters. MI5 says Chinese agents used fake recruiter profiles to target political insiders, pushing the UK to press LinkedIn to tighten account vetting.

LinkedIn denies gender-based reach bias. Users report up to 700% more reach when switching from female to male; LinkedIn says its algorithm doesn't use gender and blames timing and engagement.

Run controlled tests, don't rely on anecdotes. 📊 ~TWISM

X detects VPN use. Users report X can detect VPN connections by analyzing IP and connection signals, which may lead to flagged accounts, failed region tests, or stricter verification.

X rolls out 'about this account' globally. Adds public context on account history so users can better assess authenticity, useful for marketers vetting influencers and partners.

X adds feed sort: Most Recent or Popular. Choose chronological 'Most Recent' or algorithmic 'Popular' to control your timeline and boost discovery for time-sensitive posts.

xAI seeks $15B to expand Grok. The company burns $1B+/mo and claims a $230B valuation while 2025 revenue is ~$500M; a Saudi deal brings new data centers and regional Grok deployments.

Bluesky tightens moderation and reporting. Adds 9 report types, a strike system that shows rule broken and proximity to ban, and an in-app moderation inbox replacing email reviews. Brands should audit content and appeals.

Expect faster, clearer takedowns, plan your moderation SOPs and appeal templates. 🔥 ~TWISM

Twitch requires facial age scans in the UK. Twitch now forces UK users to complete facial scans to access 18+ content, using vendor k-ID, which says it doesn't store data.

WhatsApp is reintroducing About. WhatsApp is rebuilding to make short profile updates more visible and timely, so contacts see what you're up to without opening Status. Great for promos or team availability.

Use it as a mini-profile billboard. 🔥 ~TWISM

Telegram adds a dedicated Search tab. Adds a Search tab that centralizes chat, channel, and public-content search, so marketers can find mentions and trends faster.

Snapchat locks under-16 accounts in Australia. From Dec 10, 2025, Snapchat will lock accounts for users under 16 in Australia; affected users should download their data and cancel Snapchat+ or Memories+ subscriptions. They can verify age via ConnectID, photo ID, or selfie-based facial age estimation to reinstate within three years.

Prime Video launches AI video recaps. Generative AI creates short episode recaps that Prime says make shows more discoverable and produce ready-to-share clips, use these for social promos, ads, and repurposed content.

That’s all for today. Thanks for reading. Now…

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~ Josh from “This Week in Social Media”

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