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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When your supervisors don’t let you prioritize TikTok as a marketing channel and you try to convince them…
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Tutorials of the Week
How to schedule Instagram Stories. This article walks you through exactly how to do it (and gives you some proven tips to boost engagement and save hours every week).
How to create a data-driven TikTok marketing strategy for 2025. This guide breaks down content formats that convert, how to combine In-Feed and TopView ads with creator content, geo-targeting tactics, seasonal campaign planning, and real ROI measurement.
TikTok ROI isn't random; it's a system. 💡 ~TWISM
How to go viral on TikTok with 10 effective tips. Master the wow-factor hook that stops the scroll, use jump cuts to maintain attention, capitalize on trending sounds and niche trends, analyze competitor viral patterns, keep videos short for higher watch time, and use strong CTAs to boost engagement.
Listicles of the Week
11 best Buffer alternatives. Peep in to find a Buffer alternative with good features and better pricing.
5 TikTok marketing trends for 2025. Master hooks, product integration, creator collaborations, and TikTok Shop optimization, plus data-driven strategies to maximize ROI on the platform.
If you are still not utilizing TikTok for your marketing needs, you’re definitely missing out!
24 best social media marketing tools 2025. This comprehensive roundup covers everything small businesses and agencies need to streamline their workflow.
Case Study of the Week
How Siemens reinvented its business model for the digital age. See how Siemens transformed from a product-centric manufacturing giant into a customer-centric technology platform through its Siemens Xcelerator initiative (launched 2020).
Siemens proved you can orchestrate 500+ partners and still deliver customer-obsessed results. 🌍 ~TWISM
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Tool of the Week
Murf AI. This is by far the fastest, most efficient text-to-speech API for building voice agents.
Video of the Week
How to start a social media agency in 2026. This video outlines step-by-step how to land first clients, set pricing, package services, and scale with tools, including a prospecting tracker to jumpstart outreach.
This one cuts the guesswork, plug-and-play templates you can copy and test. 🔥 ~TWISM
Infographic of the Week
2025 National Media Poll: Social Media Trust vs. Use. Earlier this year, it was found out that despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans, and 64% of those under 30. YouTube tops usage at 70%, followed by Facebook (68%), Instagram (45%), and TikTok (39%).
The trust gap is real, but so is the reach. Smart brands can exploit this. 📊 ~TWISM
Creator of the Week
Chloe Perkins: Hardest part of influencer-marketing freelancing. At CreatorFest 2025, Chloe Perkins, a freelance influencer marketer known on LinkedIn, reflects on what makes freelancing tough: handling admin, late payments, and unclear briefs.
If you hire creators, don't assume they'll handle admin or late payments; set clear briefs and terms. 😅 ~TWISM
Podcast of the Week
11 must-answer questions to build a B2B video. Learn the complete three-stage framework: discovery through thumbnails and titles, consumption via average watch duration, and downstream business impact through comments, website visits, and real-world conversations.
If you're chasing views instead of conversations, you're playing the wrong game. 📊 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Last week’s results are in:
Quote of the Week
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
~ Seth Godin
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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