- This Week in Social Media (TWISM)
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- 📸 FB mixed media posts: NEW options!
📸 FB mixed media posts: NEW options!
🔥 Top Social Media Marketing stories this week
Joshua Parkinson
April 10, 2025
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Poll of the Week
Quote of the Week
Top News of the Week
Facebook now allows mixed media posts via the Business Suite app. Pages can upload photos & vids together in a single post via Business Suite app.
Facebook now notifies users when friends forget their birthdays. The platform displays a brutally honest "They forgot your birthday" message.
Meta officially shifts to community notes, ending US fact-checking. User-driven moderation replaces fact-checkers, with no penalties for false posts.
Meta tightens Meta Verified rules as subscriptions hit 7M. Meta imposes stricter rules on profile changes before applying for Meta Verified.
Meta faces political drama in the antitrust case. Concerns arise over potential interference as Meta's antitrust trial heats up.
Instagram adds Maps integration for Notes. Users can now share their location directly to the Maps app from Notes.
Instagram adds the Recap feature on the iOS app. You can now see your weekly and monthly activities on the iOS app too.
Instagram to release an iPad app? Meta is reportedly developing a native Instagram app for iPad after years of resistance.
Llama 4 is now available on Instagram. You can now experiment with Meta's Llama 4 AI directly on Instagram and Messenger.
YouTube
YouTube Shorts view count change: brands happy, creators wary. All Shorts plays now count as views, inflating metrics without affecting earnings.
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TikTok
TikTok profits from child-begging live streams? Families in poverty earn virtual gifts, while TikTok takes up to a 70% commission.
TikTok lets users get notifications from other accounts. When users log in to one of their accounts, they’ll get all notifications from other accounts.
TikTok stays on the AppStore for now. TikTok and ByteDance apps will remain in the US App Store for at least another 75 days.
Most Americans don't care if TikTok shuts down. A survey shows 66% of Americans are unconcerned about TikTok's shutdown.
TikTok deal is tanked by Trump's China tariff. The U.S. and ByteDance had a TikTok spin-off deal almost finalized, but China tariffs derailed it.
AppLovin CEO says TikTok bid stronger than rivals. AppLovin proposes a full global takeover, combining its algorithm with TikTok's audience.
LinkedIn leads in engagement at 6.50%. New 2025 stats rank LinkedIn as king of engagement, with FB & TikTok not far behind. IG ranks last.
X/Twitter
X announces new requirements for parody accounts. Starting April 10, parody profiles must include keywords like 'parody' or 'fake' in usernames.
xAI adds "Custom Voice" feature on Grok AI's iOS app. It personalizes interactions with Grok AI by allowing users to create a unique voice for responses.
Bluesky
Bluesky users clash over humor trends. Sarcasm from former Twitter users doesn't land well with Bluesky's newer audience, creating confusion.
Et cetera
WhatsApp tests new privacy tool. The new feature lets users stop recipients from automatically saving media they send, and more.
WhatsApp tests Meta AI message reminders. WhatsApp is developing a feature that lets users create scheduled message reminders through Meta AI.
Llama 4 is now available on WhatsApp too. Meta brings cutting-edge natural language processing to WhatsApp.
Patreon announces policy updates. New efforts include an annual Transparency Report, a Mental Health Resource Hub, and refined Community Guidelines.
Patreon Transparency Report 2025 highlights moderation success. Patreon's Trust & Safety team reviewed 71,022 pages for violations in 2024.
Tutorials of the Week
Social Media Calendar Template: Starter Guide + Tips. This guide helps you create a social media calendar that actually drives engagement.
How to make digital ads accessible. Practical tips for optimizing websites, social media, ads, and emails for inclusivity.
The dos and don'ts of small business influencer marketing. See how small businesses can strategically use influencer marketing to drive results.
How to optimize your video content strategy with Instagram Trial Reels. Learn how to use IG's Trial Reels to A/B test video ideas.
Listicles of the Week
33 Instagram Post Ideas & Examples that Always get Likes. Use these ideas to get you more followers and more engagement.
10 Best influencer marketing strategies for retail & e-commerce brands. Learn how to combine creative freedom with influencer partnerships.
10 features from a call analytics platform to increase customer engagement. These tools help marketers collect and analyze call data to optimize ad strategies.
5 things to do while TikTok hangs in limbo. Practical tips for creators to safeguard their audiences and income against platform uncertainties.
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Tools of the Week
Capsule. This CRM solution is what your small business needs to win more deals, be more productive, and delight your customers.
Miro. Meet the innovation workspace, the AI-powered collab platform that helps your team build the right thing faster.
Involve.me. Create high-converting funnels that turn visitors into qualified leads.
Case Study of the Week
Consumer trends are shifting again? Deep dive into Q1 2025 Emerging Retail & Consumer Trends from Deloitte to understand your consumers better.
Video of the Week
How did influencers become walking billboards? It looks like people are watching ads for fun now.
Infographic of the Week
Daily time spent on social networking by internet users worldwide from 2012 to 2024. Is it possible that people want to spend less time on social media?
Poll of the Week
The most surprising digital marketing channel that actually works. Reddit users discussing some pretty creative ideas that made marketers really good returns.
Quote of the Week
“If it doesn’t sell, it isn’t creative.”
~ David Ogilvy
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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