- This Week in Social Media (TWISM)
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- ⏰ FB best time to post (2025)
⏰ FB best time to post (2025)
🔥 Our top 48 Social Media Marketing stories this week
Joshua Parkinson
April 07, 2025
In partnership with
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Case Study of the Week
Video of the Week
Infographic of the Week
Quote of the Week
Top News of the Week
Top Story
Best Time to Post on Facebook in 2025. Guide based on 30k brands and creators confirms your hunch… or does it?
Facebook has redesigned stickers for Stories. Expect fresh, visually dynamic options to boost user engagement.
Time to get creative with Stories! 🌟 ~TWISM
Messenger adds a shortcut to Facebook. You can access Facebook faster with this new Messenger feature.
Meta faces antitrust trial over WhatsApp and Instagram. The April 14 trial could force Meta to unwind its acquisitions and reshape Big Tech's future.
Meta faces £1.8bn lawsuit over Ethiopia violence. Kenyan court allows the lawsuit to proceed, accusing Meta of amplifying hate and demanding major changes.
Instagram 'Edits' app coming for the win! IG's standalone video editing app is coming in weeks. It’ll be free with advanced features possibly requiring payment.
Instagram introduces teen-friendly privacy updates. Profiles for users under 18 are now private by default, with added protections.
Instagram lets users share Reels to WhatsApp status. You can now share Instagram Stories directly to WhatsApp Status after publishing them on Instagram.
About time these Meta platforms played nicer together! 🤝 ~TWISM
Instagram removes the high-quality upload option. The ability to upload in high quality via Media Quality settings is no longer available.
Instagram introduces sponsored comments for brands and creators. These comments allow brands to leverage creators' trust and authenticity.
Instagram adds a privacy option for 'Maps'. You can now set 'Hidden Places' to automatically hide your location at specific spots.
Threads
Threads now allows users to mute a profile. Easily manage interactions by muting profiles. To check who you've muted: go to Settings > Privacy > Muted.
Threads tests new 'Pin' button for custom feeds. Organize and prioritize your favorite custom feeds with ease.
Threads introduces farewell notes on posts and reels. New ways to add farewell notes before leaving Posts or Reels, adding a personal touch to your social media exits.
Creative ways to say goodbye! 👋 ~TWISM
Meta announces new partnership with UFC. UFC will share exclusive content on Threads, and Meta is now UFC's 'official fan technology partner'.
YouTube
YouTube Shorts features - explained! YouTube's Chief Product Officer breaks down major updates to Shorts, including improved templates, editing tools, stickers, and changes to how views are counted.
Shorts seem to be evolving into a creator powerhouse! 🚀 ~TWISM
YouTube quietly drops "gender identity" from hate speech policy. Mentions of "gender identity and expression" were removed.
YouTube adds AI-powered 'inspiration' tools. These new features help creators brainstorm ideas based on past data, generate hook suggestions, and save concepts with ease.
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TikTok
Trump extends US TikTok sell-off deadline again. TikTok has until June to negotiate a sell-off deal and avoid a US ban, keeping the app available for now.
TikTok lets you highlight viewer comments during live streams. Creators can “mark viewers” to highlight comments from friends, family, or influencers during TikTok Live.
TikTok shuts down Notes app. TikTok's Instagram-like Notes app will stop working starting May 8th, ending its photo-sharing features and shifting focus to Lemon8.
QVC launches 24/7 live shopping on TikTok. QVC shifts gears amid declining TV viewership, targeting younger audiences with nonstop TikTok live shopping streams.
LinkedIn shares tips to boost success with live events. Promote early, and engage audiences with proven formats like Q&As to maximize impact.
Remember, simplicity + strategy = success 🧠 ~TWISM
LinkedIn improves messaging features. Notifications now trigger for 'Other' messages, desktop pop-ups are less intrusive, and videos play directly in chat.
LinkedIn tests key video trends feature. Users can explore workplace stories, industry news, and careers through trending videos in Video tab and carousels.
X/Twitter
EU plans to hit X with $1 billion fine over DSA breaches. Regulators are targeting X for failing to address illegal content and disinformation under the Digital Services Act.
X claims to be a hub for luxury fashion conversations. X reports 200B impressions on fashion content in 2024, but vague stats and small creator examples leave marketers questioning its credibility.
X may start selling inactive usernames to verified orgs. Prices range from $10,000 to over $500K, with bulk discounts available.
Is this a clever monetization move or a risky gambit? 🤔 ~TWISM
X data breach hits 200M+ users. A 34GB file containing user data, including email addresses and metadata, is circulating on hacker forums.
Bluesky
Bluesky introduces a character limit for April Fools. The platform pokes fun at limits by making this a short-lived joke.
Bluesky's AT Protocol gains traction as a TikTok alternative. With TikTok facing potential bans in the U.S., Bluesky's AT Protocol-powered apps, like Skylight, look to capture frustrated TikTok users.
Is there space for another TikTok competitor? We'll see! 🧐 ~TWISM
Et cetera
WhatsApp adds new ways for businesses to send promotional DMs. Businesses can now use "broadcasts" to amplify offers to users who previously interacted with them.
Will users embrace this or find it intrusive? Time will tell! 🤔 ~TWISM
Vimeo launches a streaming platform for creators. Vimeo Streaming lets creators build their subscription services and apps without coding.
Spotify unveils new ad tools with AI. The rollout includes AI-powered features for ad script creation, voiceovers, and enhanced programmatic and measurement tools.
Snapchat launches expanded agency partner program. Agencies can now earn accreditation to showcase their expertise in managing Snap campaigns, with access to the new Agency Partner Hub and resources for better ad performance.
Substack now supports live video scheduling on mobile. Creators can now plan live streams directly from their phones, making it easier to engage their audiences.
Patreon expands podcast-centric features. A new podcast network by Patreon will host exclusive content from Sony Music and Wondery.
Tutorials of the Week
How to schedule social media posts. Discover how to create a social media posting schedule to drastically reduce your stress AND improve engagement.
How to find success in social media (with examples). You need to show a strong presence to reach your customers.
How to successfully implement behavioral marketing? Start by understanding the psychology of marketing.
Listicles of the Week
50 Instagram Post Templates for Every Post Type. Speed up your content creation process with Instagram post templates and AI prompts.
That’s all you need to have! 😎 ~TWISM
7 epic influencer marketing strategies for alcoholic beverages. Forget simple product placements and blend products seamlessly into the influencer’s life.
10 marketing moves to win customers’ hearts. Stay sharp, stay current, and keep building a stronger brand.
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Tools of the Week
Algomo. Want more clicks, signups, and sales? Meet Aida — your new AI BFF who turns your website into a conversion machine.
Roster. Turn happy customers into hype machines! With referrals and user-generated content, they’ll spread the word and drive sales.
Pointerpro. Build eye-catching online assessments and auto-generate personalized advice reports in PDF.
Case Study of the Week
Experiential marketing: is it essential to survive in the digital age? Explore what customers want and how to meet their expectations.
Video of the Week
How YouTube's algorithm actually works (according to YouTube). Learn directly from YouTube's algorithm team about key signals like watch time, clickthrough rates, and viewer surveys, and what they mean for your content strategy in 2025.
Infographic of the Week
What do consumers want from brands in social media? Consumers value deals and promotions over product updates.
Quote of the Week
“Stopping advertising to save money is like stopping your watch to save time.”
~ Henry Ford
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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