😳 Full AI ad campaigns coming??

🔥 Our top 30 Social Media Marketing stories this week

Joshua Parkinson
June 09, 2025

In partnership with

Top Story

Meta plans fully automated ad campaigns by 2026. AI might soon handle your entire Facebook and Instagram ad campaigns from setup to optimization.

Do we trust the robots yet? 🤖 ~TWISM

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Instagram

Instagram updates Notes UI and adds more music options. Notes get a refreshed look and new ways to include music, making conversations even more lively.

Instagram Edits app updates with new transitions and better trimming. Try new transitions and get more precise editing for smoother Reels.

Instagram lets you add a WhatsApp link to your profile. Make it easier for followers to contact you directly through WhatsApp.

Perfect if you want to move conversations off-platform. 📞 ~TWISM

Instagram cuts broadcast channel limit to 3,000 followers. Now, more creators can set up Broadcast Channels to reach followers directly.

Instagram tests teleprompter for Edits users (Android beta). Read scripts on screen while recording, making Reels and Stories feel more polished.

Facebook & Meta

Facebook gives page admins control over Story sharing. Page admins can now choose if others can re-share their public Stories to their own Story.

Meta launches AI-powered ad copy for personas. Advantage+ feature customizes primary text and headlines using AI-identified personas from your ads.

Meta shares ad tips from 1M+ creatives. Learn which trends and AI tools are delivering the best ad performance right now on Meta.

Always good to get your strategy from actual data. 🤓 ~TWISM

Meta Business Suite app adds link sticker to Stories. Drive traffic from your business Stories straight to any website, making it easier to convert viewers into customers.

Threads

Threads starts showing FYP-style recommendations. Users are now seeing suggested posts in their feeds, similar to TikTok's For You Page, potentially increasing discoverability for creators and brands.

Threads adds permanent Fediverse sharing in the EU. Some European users can now toggle Fediverse sharing on or off.

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YouTube

YouTube tests multi-language thumbnails for dubbed videos. Creators in the test group can now upload different thumbnails for each language, making videos feel more local and increasing their reach to a wider global audience.

This could make your content stand out in any language 🌍 ~TWISM

YouTube creators drive authentic, high-converting brand campaigns. Consumers trust YouTube creators’ recommendations more than any other platform, with new features like Demand Gen making it easier to tap into this trust.

YouTube keeps the MRC brand safety accreditation. For the fifth year, YouTube’s ad systems meet industry standards for keeping ads away from risky content.

YouTube tests top fan leaderboard in live chat. The platform is rolling out an experimental leaderboard that rewards viewers for engaging in live streams.

TikTok

TikTok rolls out new 'TikTok One' platform. Brands and creators can now connect directly for partnerships and campaigns through this dedicated hub.

This makes influencer collaborations so much easier. 😎 ~TWISM

TikTok rolls out AI-powered ads and new search tools. The Upgraded Search Ads Center suggests keywords and previews creative, while Market Scope helps target users by their buying stage.

TikTok launches Creator Score for partnerships. Brands can now check a creator’s score in TikTok One before partnering, making legit collabs much easier.

LinkedIn shares video posting best practices. Videos now get 1.4x more engagement, and LinkedIn just dropped 13 tips—like using vertical format, keeping clips under 2 minutes, and adding subtitles.

LinkedIn adds 'first impression' and CTV video ads. New First Impression Ads guarantee your video is the first ad users see each day, while expanded CTV options help brands target viewers across partner streaming apps.

Finally, LinkedIn video ads get the splashy treatment marketers want! 😎 ~TWISM

LinkedIn tests new feed tabs for US users. Try 'For You' for algorithm picks, 'Following' for only your connections and Pages, and 'News' for curated headlines from LinkedIn editors.

X/Twitter

X Chat now live in the EU. Users in the European Union can officially access X's messaging feature, opening up more ways to connect and communicate on the platform.

X tests 'interests' in the FY feed. Users may see a new prompt—“We’ll show you more of this”—to fine-tune what appears in their For You feed and get more relevant content.

This could actually make the FY feed useful again. 🤞 ~TWISM

X replaces $42K/mo API fee with new revenue-share model. Starting July 1, developers must share revenue with X—but no one knows what the percentage will be.

Bluesky

Bluesky pushes for a customizable, decentralized Twitter alternative. CEO Jay Graber says Bluesky now serves 36M users, allowing people to tweak their feed or even build their own social network—ads may come later.

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Snapchat launches Apple Watch app. Preview and reply to Snaps on your Apple Watch using the keyboard, dictation, scribble, or emoji—no phone needed.

Now you can manage Snaps even during a run. 🏃‍♂️ ~TWISM

WhatsApp launches global privacy installations. Interactive exhibits in London, New York, Delhi, and São Paulo show off WhatsApp’s end-to-end encryption in a hands-on way for the public.

Congress forms creators caucus with Patreon, YouTube support. New bipartisan group aims to give digital creators more business protections, addressing gaps in loans, insurance, and policy.

Substack launches Study Hall for creators. Get practical tips from top writers on launching, going paid, using Live video, pricing, and building community.

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

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