- This Week in Social Media (TWISM)
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- 🤯 Full Meta AI?
🤯 Full Meta AI?
🔥 Our top 30 Social Media Marketing stories this week
Joshua Parkinson
May 05, 2025
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Top News of the Week
Top Story
Zuck says AI bots will shape Facebook and Instagram. He envisions feeds where you can chat with videos, get real-time advice, or even befriend AI profiles.
Is Meta going all-in on AI? 🤯 ~TWISM
Facebook warned over scam ads by UK regulator Ofcom. Facebook faces possible enforcement action under the Online Safety Act for failing to remove fake investment ads and ban offending publishers.
Facebook launches 'class of '25' chat theme. Give your Facebook Messenger and Instagram DMs a fresh look with new artwork by Lim KangLi.
Meta reports a strong Q1 with 16% revenue growth. Daily active users hit 3.43 billion and ad impressions are up 5%. Meta beat earnings expectations with $42.3 billion in revenue and a 37% EPS jump.
Meta shares ad tips for businesses based on new engagement trends. Meta recommends using its AI-powered Advantage+ campaigns, video ads, messaging tools, and influencer partnerships to boost results on Facebook and Instagram.
Meta wants you to lean into its AI and push messaging 😏 ~TWISM
Meta Business Suite adds call availability hours. You can now set specific times to receive calls on your Facebook Page and Instagram through the app, making it easier to manage customer contacts.
Meta faces landmark lawsuit over AI copyright. Authors accuse Meta of using pirated books to train its AI, and a federal judge says the case could decide if AI threatens future creatives' careers.
Almost no one pays for Meta's ad-free plan in the EU. Only 0.007% of EU users pay €6/month for ad-free Facebook and Instagram, showing most people would rather have ads than pay for privacy.
Instagram adds an option to hide Reels view counts. Toggle the setting in your privacy controls to keep Reel views private and focus attention on your content, not just the numbers.
Instagram tests song suggestions for Stories. Get automatic song recommendations to make your Stories more engaging and save time picking tracks.
Music could be your new secret weapon for boosting Story views! 🎶 ~TWISM
Instagram Edits app adds 'apply all' and more fonts. Instantly apply filters and effects to every clip, choose from 125+ fonts, and experiment with 15 new voice effects.
Instagram starts a referral program with cash rewards. Share special links and earn payouts when you bring in new users to the app.
Threads
Threads hits 350 million active users. Threads gained 30 million new users in Q1 2025-up from 320 million last quarter. Time spent on the app jumped 35%.
That growth isn't slowing down! 📈 ~TWISM
Threads adds profile preview before following. Now you can check out a user's profile before deciding to follow.
Threads expands 'FY Trending Topics' to EU. Now social media marketers in the EU can spot what's hot across Threads and jump into relevant conversations faster.
YouTube
YouTube invests $100 million in India's creator economy. YouTube pledges a major boost to Indian creators, adding $100 million over two years after already paying $2,5 billion in three years.
India's digital content market is getting hotter 🔥 ~TWISM
YouTube tests a sleeker floating player on Android. This update aims to reduce accidental taps, but some users may miss the old skip buttons.
YouTube Shorts adds comment previews. Now, when watching Shorts, you can tap a comment preview to jump directly to that spot in the thread.
TikTok
TikTok launches Creator Chat Room. This new feature lets creators start group chats with fans right in the app, making it easier to build community and boost engagement.
Looks like TikTok's betting big on fan relationships. 🤔 ~TWISM
TikTok Promote ads now drive leads to WhatsApp, Messenger, and more. Advertisers can send users directly to third-party messaging apps like WhatsApp, Messenger, LINE, or Zalo, making DM-based lead generation much easier.
TikTok launches Creator Community Program. Select creators are being invited to join a new initiative aimed at boosting engagement and supporting content creation on the platform.
LinkedIn tests the video tab with trend carousels. Videos now appear in interactive carousels based on trending topics, not just a vertical scroll. Tapping a video takes you to a trend-focused tab.
LinkedIn starts creator monetization with BrandLink ads. LinkedIn now lets creators monetize content through expanded video ad placements, opening new revenue options for B2B influencers.
Finally, LinkedIn is joining the creator economy! 😏 ~TWISM
LinkedIn hits record engagement and boosts video & carousel posts. LinkedIn reports 9% more sessions and 7% revenue growth year-over-year, with video watch time up 36% and comments up 32%.
X/Twitter
X hits 600M monthly users, CEO calls it 'global town square'. CEO Yaccarino says 65% of users get news from X, and Gen Z now makes up 31% of new sign-ups, showing X is becoming a key news destination.
For marketers, this cements the platform as a top place to share news. 😮 ~TWISM
X’s Community Notes hits 1M contributors worldwide. Fact-checking on X is growing fast, with contributors in 200 countries. Posts with notes see 60% less sharing and are 80% more likely to get deleted.
Et cetera
Reddit hits 108M daily users, $392M revenue. Daily users jumped 31% from last year and ad revenue soared 61% in Q1. Net income is finally positive at $26.2M after previous losses.
Pinterest gains ground on Google as a search tool. 36% of consumers now start searches on Pinterest (up to 39% for Gen Z), drawn by visual results and tailored recommendations.
WhatsApp tests the "app clip" feature on iOS. Lets users access a lightweight version of WhatsApp instantly on iPhones, even without a full install.
Creators return to day jobs as brand deals slump. With ad deals drying up and platform incomes dipping below $500/month for many, creators are chasing stable salaries and benefits, or pivoting to consulting gigs for steady pay.
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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