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🔥 Our top 38 Social Media Marketing stories this week

Joshua Parkinson
November 03, 2025 • Estimated Reading Time: 11 minutes

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Top Story

Instagram lets select users tune the Reels algorithm. Finally, select users can personalize their Reels feed by picking favorite content topics. Marketers get smarter targeting opportunities as people see less random content.

Direct control = less clutter and more impact for brands! 🎯 ~TWISM

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Instagram

Instagram adds Meta AI to restyle story text. Quickly jazz up your Stories with AI-powered text effects for greater impact.

Instagram adds picture-in-picture for Reels. Watch Reels in a floating window while scrolling or using other apps. Multitasking just got easier for endless content consumption.

Just keep watching, will you? 😂 ~TWISM

Instagram launches Halloween bubble editor. Add spooky color effects to Stories with limited-time seasonal bubbles. Perfect timing for holiday engagement boosts.

Instagram adds Conversation Starter stickers to DMs. Break the ice in chats with interactive stickers. Makes starting conversations easier and boosts engagement in private messages.

Facebook & Meta

Facebook adds AI image generation to desktop. Create custom images right within Facebook's desktop site. No third-party tools needed, perfect for quick meme creation and brand graphics.

Facebook tests upvote/downvote system for comments. Users can now upvote or downvote comments, similar to Reddit, pushing quality responses up and spam down, and changing which voices get heard.

Meta launches AI tools for lead generation ads. Use AI-driven Advantage+ campaigns to find quality leads at lower costs, with CRM integrations, spam verification, and automated Messenger follow-ups for continuous nurturing.

Meta's AI playbook is in progress. Expect relentless automation across the ad stack! 🤖 ~TWISM

Meta apologizes for Biden-era content takedown pressure. Meta admitted it wrongly complied with government requests to remove content. The transparency fuels ongoing debates about moderation and policy influence.

Meta launches emotional Facebook brand campaign. After four years, Meta rolls out "A Little Connection Goes a Long Way" to reconnect Facebook with Gen Z and millennials through heartfelt storytelling.

Meta's $72B AI investment boosts ad revenue. The massive AI spending paid off: Q3 revenue hit $51.24B, up 26%, as smarter ad targeting drove stronger results across all platforms.

Threads

Threads adds reply approvals and feed filters. EU users can approve replies before they appear and filter notifications for better moderation.

Threads hits 150M daily users. Global ad formats grow; engagement’s up 10% on improved AI recommendations.

Threads’ strong ad growth and moderation tools make it a platform you can’t ignore⚡ ~TWISM

Threads brings creative ad controls for holidays. Vertical image/video, carousel ad formats, and better API integration boost campaign options.

Threads rolls out Ghost Posts globally. Disappearing updates are now available for everybody.

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YouTube

YouTube partners with Adobe to bring Premiere editing to Shorts. Pro-level video tools, templates, and effects are now available for mobile Shorts creation.

YouTube is making Shorts creation easier than ever ✂️ ~TWISM

YouTube tightens rules on graphic gaming & gambling. Starting Nov 17, new age restrictions and video removals are coming for violent/gambling content.

YouTube Shorts now out-earn long-form videos. Shorts are generating more ad revenue per watch hour than traditional YouTube videos, hitting $10.26B in Q3 ad revenue.

YouTube TV app adds QR codes and shoppable moments. New features make video shopping easier, boosting TV campaign opportunities.

YouTube lets creators opt out of top fan leaderboards. Control whether your live streams display viewer rankings. The new name for "Content Detection" replaces the old "Copyright" tab.

TikTok

TikTok launches Smart Split and AI Outline tools. Smart Split turns long videos into multiple short clips automatically. AI Outline generates hooks, titles, and hashtags based on trending formats.

TikTok US sale remains stuck after Trump-Xi talks. The ByteDance sale stalls as no deal emerges from recent diplomatic talks. Uncertainty persists for U.S. creators and marketers.

TikTok launches Halloween Story Mode. Spooky-themed Stories drive engagement just in time for the season.

TikTok plans to cut 400+ UK moderator jobs amid safety concerns. TikTok is planning to replace human staff with AI and outsourced labor. Critics warn that the shift prioritizes speed over safety for user protection.

TikTok's creator tools are getting scary-smart, but job cuts raise real questions about trust. 😬 ~TWISM

LinkedIn sees a sharp rise in comments and video uploads. Comments are up 24% this year with three straight quarters of double-digit video growth. LinkedIn is cracking down on fake engagement.

Video content is going to take over LinkedIn, too! 🫠 ~TWISM

LinkedIn Campaign Manager boosts Thought Leader Ads. Find and amplify creator content with approval, making UGC campaigns easier. Thought Leader Ads supposedly see double the click rates of standard formats.

X/Twitter

X reports user growth in Europe despite staffing cuts. X's EU user base jumped 7M since spring, gaining ground despite cutting 42% of human moderators. Brand safety concerns remain.

X’s rebound in Europe is worth another look for marketers! 🧐 ~TWISM

X launches anime chatbot Mika with flirty AI features. Premium users access roleplaying bots; safety and monetization concerns follow.

X standalone chat app in development. X is building a separate messaging app to compete more directly with other chat platforms.

X skews heavily MAGA according to new research. A study finds X posting has shifted 50 points to the right, confirming the platform's significant political tilt.

Grokipedia sparks concerns. Elon Musk’s Wikipedia rival skews heavily right and faces criticism for bias.

Bluesky

Bluesky hits 40 million users, will test dislike feature. As its user base grows, Bluesky continues to seek ways to give users more control over the content they see.

Et cetera

Reddit's revenue jumps 68% in Q3, user base soars. Reddit hit $585M in Q3 revenue with 116M daily users and 444M weekly actives. AI deals with Google and OpenAI brought in $36M.

WhatsApp tests native app on Apple Watch. Send and read messages right from your wrist, no iPhone needed. Game-changer for on-the-go messaging.

WhatsApp rolls out passkey-encrypted backups. Secure chat backups using fingerprint, face, or screen lock instead of complex passwords. Easier and safer access when switching devices.

Pinterest launches AI shopping assistant. Get outfit recommendations and visual shopping suggestions powered by AI based on your Pins and boards.

Patreon upgrades newsletter features for creators. Add multiple videos, audio, CTAs, and access analytics like open rates and click rates to rival Substack and Beehiiv.

OnlyFans launches business series for creators. Tips on pitching investors, scaling brands, and entrepreneur collabs help creators build sustainable businesses.

New York Times launches TikTok-style video feed. The Watch tab features swipeable, human-curated short videos from news, opinion, cooking, and sports. Branded content coming in 2026.