- This Week in Social Media (TWISM)
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- 💪 Get a grip on your socials
💪 Get a grip on your socials
🔥 Our collection of invaluable tools & insights to win over socials this week
Joshua Parkinson
October 22, 2025 • Estimated Reading Time: 7 minutes
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Over 70,000 social media professionals are reading TWISM this Wednesday!
This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Meme of the Week
Overloaded social media marketers’ chaos.
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Tutorials of the Week
How to take good Instagram photos. Get the best tips to take the scroll-stopping Instagram photos.
You definitely need this if you’re going for organic IG growth! 😉~TWISM
How to create a marketing content calendar. Step-by-step guide shows you how to brainstorm content ideas, determine content types and channels, map out publication dates, and assign team responsibilities for organized campaigns.
How to get more followers on Instagram in 2025. Buffer's data shows posting 3-5 times per week is the sweet spot for reach and follower growth, plus tips on optimizing your bio, using keywords, and avoiding fake followers.
Listicles of the Week
14 best Facebook tools for marketing. Looking for Facebook tools that'll grow your business without spammy tactics? You’re in the right place.
5 social media trends to try in time for Halloween. Social media expert Rachel Karten shares high-impact October post ideas, including the "firefighter method" trend and creative ways to use seasonal content for engagement.
Perfect timing for spooky season content. 🎃 ~TWISM
8 successful social media campaigns from 2025. Case studies include Revolve's Coachella takeover with Cardi B and Lil Wayne, and Sudeley Castle's free entry for Katherine’s campaign that saw 23% visitor uplift with zero budget.
Case Study of the Week
Nike’s social dialogue strategy delivers a 25% engagement surge. Nike reimagined its “Just Do It” ethos for social by launching community-driven hashtag campaigns (e.g., #NikeRunning), leveraging real user stories, and integrating user-generated content into paid ads. Over Q2 2025, Nike reported a 25% uplift in overall social engagement, a 30% increase in UGC submissions, and a 10% sales boost for featured products.
Turning customers into creators isn’t just authentic, it’s your most powerful content engine. 💪 ~TWISM
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Tool of the Week
Instantly. Find warm leads, scale email campaigns, reach primary inboxes, engage smarter, and win more with AI.
Video of the Week
How to make the YouTube algorithm love your new channel. Learn how to train the algorithm by binge-watching niche videos, create a 'perfect viewer' dummy account, and use VidIQ's free Filters tool to research high-potential YouTube ideas.
Seriously, this method is SO much better than guessing what your audience wants. 😍 ~TWISM
Infographic of the Week
LinkedIn's guide to B2B marketing measurement. See LinkedIn's updated framework for tracking what really matters in B2B campaigns, with tips for measuring broader impact, not just clicks.
Perfect for anyone tired of the same old lead gen reports! 🎯 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
Did you like today's TWISM? |
Last week’s results are in:
Creator of the Week
Justin Moore builds $5M+ creator business teaching brand partnership negotiation. The founder of Creator Wizard has made over $5 million from brand deals and sponsorships, ran an influencer marketing agency for 7 years, paying out millions to creators, and now teaches 23,863+ creators how to land and negotiate dream brand partnerships without giving up 20-50% commission to managers.
Justin's been on both sides of the table, closing deals AND knowing what brands want. 💰 ~TWISM
Podcast of the Week
Social Media Examiner releases AI Marketing Study revealing 60% daily usage. Michael Stelzner's special October episode unpacks groundbreaking research showing AI use jumped from 37% to 60% in one year, reveals which platform is stealing ChatGPT market share, and explores the #1 problem 81% of marketers want to master.
60% daily AI use is the new normal, folks! 🤖 ~TWISM
Quote of the Week
“The best marketing strategy ever: CARE.”
~ Gary Vaynerchuk
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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