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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
When a social media marketer knows exactly what their vision is for the days to come.
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Tutorials of the Week
How to use a good social media strategy template. Check this guide to find one of the best social media strategy templates, along with step-by-step information about how to use it.
How to post on Instagram. Step‑by‑step guide to posting photos, carousels, Stories, and Reels with specs, caption tactics, hashtag strategy, and timing tips.
If your feed feels random, this is your blueprint for a consistent, conversion-focused Instagram presence. 📲 ~TWISM
How to use the Amazon Creator Hub to earn and grow. This comprehensive guide breaks down Amazon's unified creator workspace: eligibility criteria, account setup, multiple revenue streams, and how to get discovered by brands.
Listicles of the Week
11 best Planoly alternatives. Deep dive into alternatives to find the most suitable social media tool for you.
15 social media marketing trends for 2026. This highlights AI, short-form video, creator monetization, and measurement shifts, with quick-action prompts to future-proof your strategy.
50 creative December social media ideas to engage your audience. Holiday gift guides, emoji games, tradition prompts, wellness tips, festive memes, and engagement hooks that work for retail, service, and community-focused brands through year-end.
Bookmark this for December 5–24: you've got 40+ fill-the-feed ideas ready to deploy. 🎄 ~TWISM
Case Study of the Week
Evan Stanfield's Clipping Culture generates $190M views for $9K: The new face of viral marketing. A 19-year-old college dropout built Clipping Culture (launched February 2025) into a billion-view agency by connecting 12,000+ clippers with brands and artists. Result: 165M+ views for BBNO$ with just a $9,000 budget at $0.10-$1 CPM, proving performance-based clipping beats traditional ads.
Sometimes all you need is vision 😉 ~TWISM
Together with Roku Ads Manager
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Tool of the Week
Ocoya. Get AI agent templates, designed to automate social media, DMs, and engagement. You can even build your own personal agent.
Video of the Week
How social media marketing will change in 2026. Neil Patel’s latest is essential viewing: social is now a search and discovery engine, not just a posting platform. Learn keyword placement on-screen, why YouTube is beating Google as a research tool, and how to measure discovery-first content.
Stop posting content hoping people find it. This shows why the algorithm favors search intent. 🔍 ~TWISM
Infographic of the Week
Snapchat 2025 holiday playbook. Quick-hit infographic with holiday timelines, recommended formats like Lenses and Story Ads, and activation tips you can still repurpose for late-season and January promos.
Creator of the Week
MatPat (Matthew Patrick) - Creators in Fashion co-founder. Beyond his Game Theorists channel, MatPat launched Creators in Fashion: a groundbreaking fashion show at VidSummit that featured a dozen creators on stage, reshaping how creators approach visual identity and culture.
Creator economy is really evolving. 🤩 ~TWISM
Podcast of the Week
Earned: From Creators to Entrepreneurs With Sidewalker Daily's Nina Zadeh. CreatorIQ CMO Brit Starr interviews Nina Zadeh, co-founder of Sidewalker Daily, on how creators are transitioning from content-makers to business-minded entrepreneurs. Nina covers long-term partnerships, data transparency, fair compensation, P&L statements, and platform-specific strategies for YouTube and Substack, showing how 2025's creator economy rewards founders who think like CEOs.
Creators who build businesses beat creators who chase trends. This episode proves it. 📊 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
Did you like today's TWISM?
Last week’s results are in:
Quote of the Week
“Marketing is a battle of perceptions, not products.”
~ Al Ries
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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