💪 Go Viral, Create Trends, Own Socials!

In partnership with

This week in Social Media Marketing:

• Tutorials of the Week

• Listicles of the Week

• Tools of the Week

• Case Study of the Week

• Video of the Week

• Infographic of the Week

• Poll of the Week

• Newsletters of the Week

• Meme of the Week

• Creator of the Week

• Podcast of the Week

• Quote of the Week

SPONSORED - PACASO - EARLY INVESTOR OPPORTUNITY

He’s Already IPO’d Once – This Time’s Different

Spencer Rascoff co-founded Zillow, scaling it to a $16B valuation. But everyday investors couldn’t invest until the IPO, missing early gains. So he made sure that wasn’t the case with Pacaso.

Pacaso has made $100M+ in gross profits by disrupting the $1.3T vacation home market. And unlike Zillow, you can invest while Pacaso is private.

Disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com.

✨ Want to advertise in TWISM?
Reach 90K+ social media pros who read TWISM

Book TWISM Ad »

Tutorials of the Week

How to get more likes on Facebook. Deep dive into tactics that will get you millions of likes. Yes, literally.

How to create viral marketing trends that take off. See what viral hits like fidget spinners and Labubu toys teach us about emotional design, scarcity triggers, and the power of influencer-driven short-form video.

How to create custom effects on YouTube Shorts. YouTube walks through its new Effect Maker tool, letting you design interactive filters for Shorts, from face paint and backgrounds to animated 3D models—no coding needed.

Meta, Snapchat, TikTok... now YouTube gets in the filter game. 🦄 ~TWISM

Listicles of the Week

19 best Facebook automation tools for marketing. These tools are going to help you schedule posts, find viral content, grow your audience, and make SALES — no tech background needed.

8 steps to create a blueprint for Social Media Marketing strategies. Get practical steps to build a resilient, full-funnel social strategy—think smarter ad targeting, micro-influencers, AI for content, and owning your data with email.

20+ essential Cannes & VidCon updates for creators. Get a rapid recap of the biggest features, tools, and launches announced this week—perfect for marketers who want to stay ahead.

It’s like speed-dating for social media trends. 😅 ~TWISM

Tools of the Week

Relevance AI. Design AI marketing agents at ease — no technical background is necessary.

Xavier AI. You don’t need an army of consultants for your business; all you need is Xavier AI.

Logome.ai. Got stuck creating a powerful logo for your latest endeavor? No worries, this will save the day.

Case Study of the Week

Olipop wins new fans through creator-led sports content on YouTube. The soda brand became a visible character in the comedy series ‘Shanked’, reaching young male audiences who binge-watch sports content and comedy on YouTube instead of cable.

Love seeing brands ditch traditional ads to actually be part of what fans WANT to watch. 😍 ~TWISM

SPONSORED - COLLEGE AVE - LOANS COVERING UP TO 100% OF SCHOOL COSTS

Private loans can bridge federal funding gaps

Don't let them fall short. By this time of year, most students already have their college plans sorted out for the Fall semester - but figuring out how to pay for it can be a big question mark.

If their federal aid package doesn't cover everything, a private student loan may fill the gap.

College Ave makes it easy with a 3-minute application process, flexible loan options, and great customer service. Plus, their loans cover up to 100% of school costs and don't have origination fees!

Video of the Week

I Got 100,000 Subscribers In 10 Days With Shorts. Hessel started a brand new YouTube channel and hit 100,000 subscribers in just 10 days—no luck, just strategy. He shares his viral Shorts tactics, how to boost average view percentage, and what it takes to get a play button.

This is a masterclass in YouTube Shorts growth. 🚀 ~TWISM

Infographic of the Week

ChatGPT vs. Google: Who's Winning the Search Battle? Google still handles 13.7 billion searches daily, way ahead of ChatGPT and even Instagram. The infographic shows how various platforms stack up for search traffic.

ChatGPT's growing fast, but Google isn't losing its crown just yet! 😅 ~TWISM

Poll of the Week

Newsletters of the Week

See our curated list of all recommended newsletters: 👇

Want to discover more newsletters? 👇

Meme of the Week

Segmentation is only for the weak. 🤣

Creator of the Week

How Sa Nguyen films for 4M+ TikTok fans. Sa Nguyen shares her tech stack: iPhone for that FaceTime vibe, Canon PowerShot for on-the-go vlogs, Leica D-LUX 8 for crisp photos, and edits with Final Cut Pro or CapCut.

Proof that you don’t need fancy gear to captivate millions! 😎 ~TWISM

Podcast of the Week

TikTok may win battles, but YouTube will win the war | ICYMI podcast. Slate’s team and Yahoo’s Kelsey Weekman break down why YouTube still rules over TikTok and other rivals, especially after YouTubers dominated VidCon 2025.

YouTube’s staying power is a big lesson for anyone investing in platform trends! 📈 ~TWISM

Quote of the Week

“There’s no holy grail to content marketing, but if there was one, it would be the email subscriber.”

~ Joe Pulizzi

That’s all for this week. Thanks for reading. Now…

Go BIG or go home!

~ Josh from “This Week in Social Media”

Questions or Feedback? Just reply to this email or write a comment on the web. I read all messages and respond to them.

You are receiving this newsletter because you previously opted in to Post Planner’s emails.

You can unsubscribe in one click below… but PLEASE DON’T! 😂

Disclaimer: Some links may be affiliate links that pay us commissions.

Was this newsletter forwarded to you? 

Subscribe to “This Week in Social Media” here »