😎 Holidays coming to socials!

🔥 Our top 23 Social Media Marketing stories this week

Joshua Parkinson
November 17, 2025 • Estimated Reading Time: 8 minutes

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Top Story

TikTok launches bulletin boards. Bulletin Boards let creators send exclusive one-to-many updates, photos, and videos directly to followers' inboxes with notifications and emoji reactions. Creators 18+ with 50k+ followers can post. This gives brands a direct notification pipeline to superfans.

This is handy for promos and exclusive previews; tighter, high-intent engagement. 🔥 ~TWISM

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Instagram

Instagram Edits sees rapid user growth. Meta says creators using Edits nearly doubled in Q3, MAUs rose 40% in September, and over half of Reels viewers see Edits-made clips daily. Marketers should test Edits for faster editing and native distribution.

Instagram Edits volume ducking auto-lowers music during speech. It detects when someone speaks, lowers music, adjusts Voiceover, and keeps the original voice clear, so creators save time and viewers hear dialogue without losing the music.

This should cut audio-edit time in half; finally, fewer awkward loud-music moments! 🎧 ~TWISM

Instagram tests letting others reshare your stories. People can reshare another user's Story into their own, potentially boosting reach and UGC; privacy controls aren't clear yet, so brands should check sharing settings.

Instagram shows an Open in Edits button for Reels. The new 'Open in Edits' button, bottom-left while editing a Reel, opens the full Edits suite for quick trims, audio tweaks, and cover selection.

Facebook & Meta

Facebook adds AI shopping tools. Collections, collaborative buying, AI-backed buyer questions, and clearer checkout make in‑app shopping smoother and lift ad value, but sellers may get more buyer scrutiny.

Expect higher time-on-app and ad interest. Keep an eye on Marketplace ad options. 🛍️ ~TWISM

Meta shares holiday ads checklist. Meta's Holiday Marketing Hub checklist walks you through Advantage+ ad targeting, API tips, A/B testing, and a campaign calendar so you can tighten targeting, tracking, and measurement before the season.

Meta publishes click-to-message festive guide. A 5‑page guide with creative tips, key dates, and setup notes to boost DM-driven conversions. Click-to-Message revenue rose 40% YoY, so it's worth testing for holiday ads.

Meta retires Likes & Comments plugins. Meta is removing the Like and Comment plugins that let sites surface Facebook engagement on third-party pages, so publishers will lose embedded social interactions and aggregated engagement data. Audit your widgets and plan alternatives like share CTAs or native comment systems.

Threads

Threads tests author 'checkmark' for replies. On iOS, Threads labels replies from the original poster with a visible checkmark so readers spot official responses; that helps brands highlight verified replies and speeds community management.

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TikTok

TikTok rolls out holiday hub for Christmas campaigns. New hub bundles a downloadable guide, free creative and planning tools, AI-powered ad features, and Creator Marketplace links, plus a checklist to prep holiday ads (email sign-up required).

Free tools + creator matchmaking = fewer ad headaches this season. 🎄🚀 ~TWISM

TikTok kicks off the biggest holiday shopping event. Runs Nov 12–Dec 1 with TikTok Shop deals from GAP, Samsung, JBL, and Meta, a John Legend live-stream, gift cards, and extended returns until Feb 10.

Amazon Music adds share to TikTok. Users can share songs, albums, playlists, and Amazon Music Insights highlights to TikTok, helping artists and fans turn listens into short-form clips and drive discovery across platforms.

LinkedIn adds AI people search. Premium subscribers in the US can type natural-language prompts to find people instead of relying on keywords and filters, speeding outreach for hires, partnerships, and creator collaborations.

This speeds prospecting, but test the results and privacy settings before you scale outreach. 🤖 ~TWISM

X/Twitter

X launches updated DM encryption. X rolls out improved end-to-end encrypted chats, file sharing, edit/delete, disappearing DMs, and video chat, but experts flag security gaps that could slow payments and sensitive DMs.

Wait on payments via DMs until audits land. 🔒 ~TWISM

X shares holiday ad tips. X updated its Holiday Marketing Hub with creative and ad guidelines: use 50–100 character copy, include at least one video, optimize for mobile (80% usage), avoid hashtags and multiple emojis in ads, and add a clear CTA to drive holiday sales.

X launches 'about this account' feature. This adds a profile section explaining account ownership, history, and verification status. Marketers can use it to boost trust, surface authority, and flag impersonators. Small brands should fill out their details now — trust wins in the feed 🔍 ~TWISM

X tightens rules for buying @handles. You need Premium+ or Business to buy names, and purchases are a revocable license—X can reclaim handles if you stop paying, stay inactive, or don't post engaging content. Prices can reach six- to seven-figures.

Et cetera

Reddit launches WooCommerce integration. WooCommerce merchants can sync catalogs to Reddit Ads to create Dynamic Product Ads, use 1-click signals, and auto-enable Reddit Pixel and Conversations API (CAPI) for better conversion tracking and up-to-date pricing—helpful for reaching high-intent shoppers this holiday season.

Reddit draws more female car buyers. Reddit says 3 in 5 women plan to buy a car in two years, and 68% trust peer advice, so brands should target auto and adjacent subreddits and use Reddit Pro for trends.

Smart targeting for high-intent audiences. 🚗 ~TWISM

WhatsApp lets you reserve your Facebook & Instagram username. Reserve your IG/FB handle in Meta's Accounts Center so the same username is saved for WhatsApp; reserved handles won't be available to others. Rules: 3–30 chars; start with a letter; lowercase letters, numbers, periods, underscores.

Roblox opens IP licensing to all eligible holders. Studios and brands can offer verified IP to creators for use in experiences; 1,500+ requests show big demand. Brands gain control plus revenue share; creators get access to high-value assets to boost engagement.

OpenAI pilots group chats in ChatGPT. In select regions users can join shared chats where an AI participates to help coordinate plans, brainstorm, and co-create — useful for live campaign ideation and client workshops.