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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
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Tutorials of the Week
How to get more Likes on Facebook. Get the best tactics for maximizing Likes without drowning in useless advice.
How to win big moments on YouTube in 2026. See YouTube advertising strategies for major 2026 events, including the Winter Olympics and the World Cup.
The Winter Olympics and World Cup aren't just sports events; they're attention goldmines. 🏆 ~TWISM
How to position yourself as a video influencer. Social Media Examiner shares practical steps: define your niche, map short and long form video, and use authentic storytelling to build trust and drive leads across YouTube, Reels and TikTok.
Listicles of the Week
11 best Planoly alternatives. Deep dive into affordable and easy-to-use Planoly alternatives that’ll help you maximize your engagement.
7 social media trends to follow in January 2026. Seven popular TikTok and Instagram trends for small businesses to kick off 2026, from "accomplishment cakes" to "end of 2025 season" clip shows.
5 social marketing trends of 2026 predicted by the experts. See insights from CMOs at Chili's, Taco Bell, and Duolingo on 2026 social trends.
2026 belongs to brands with real voices, not borrowed chaos. Time to find your lane. 🎯 ~TWISM
Case Study of the Week
Dove's #ShareTheFirst campaign. Dove launched its first entirely creator-led campaign in April 2025. The campaign addressed the "perfection paradox"; research showed 9 in 10 women take up to 50 photos before posting one, and 6 in 10 avoid sharing special moments altogether. Results: 2 in 3 women and 8 in 10 girls felt more confident sharing unedited photos; purchase intent jumped +17 points among girls; brand consideration rose significantly.
Dove went from broadcaster to community-builder, and the numbers followed. 📸 ~TWISM
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Tool of the Week
Hike Your Likes. A resource hub for mastering organic Facebook traffic, featuring courses, free tutorials, and tools. Standout tools include a Bulk Text & TOBI Post Generator and a Facebook Content Monetization Eligibility Checklist to help creators assess their readiness for Meta's payout programs.
While everyone's chasing TikTok virality, Facebook organic traffic is quietly printing money for those who know how to work it. 💰 ~TWISM
Video of the Week
Give me 18 minutes, and I'll improve your video by 193%. A rapid-fire breakdown of the 15 biggest mistakes killing your video content, covering ideas, storytelling, hooks, and editing. No fluff, all value. Whether you're struggling with weak openings, forgettable narratives, or edits that lose attention, this 18-minute masterclass diagnoses what's broken and shows you exactly how to fix it.
If your content's been flatlined lately, consider this your defibrillator. ⚡ ~TWISM
Infographic of the Week
Maximize LinkedIn Thought Leader Ads. Infographic lays out mobile-first creative, audience targeting, and measurement tips to help turn executive content into engagement and leads.
Turn your execs into engagement machines. 📊 ~TWISM
Creator of the Week
Nick DiGiovanni. The Harvard-educated chef and MasterChef finalist has made TIME's inaugural "TIME100 Creators" list in the "Titans" category. He founded Osmo Salt, published a NYT bestselling cookbook, launched a top-ranked podcast, and even voiced a character in Zootopia 2.
His secret? Treat every video like a culinary stunt and every stunt like a story. 🍳 ~TWISM
Podcast of the Week
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers. Michelle J Raymond discusses why your LinkedIn posts don't convert and how to fix them.
Your LinkedIn posts aren't flopping because of the algorithm; they're flopping because they read like a press release nobody asked for. 💼 ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Quote of the Week
“Marketers need to build digital relationships and reputation before closing a sale.”
~ Chris Brogan
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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