- This Week in Social Media (TWISM)
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- 💪 How to win on social media
💪 How to win on social media
🔥 Our collection of invaluable tools & insights to rule over socials this week
Joshua Parkinson
November 12, 2025 • Estimated Reading Time: 7 minutes
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This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Poll, Creator, Podcast, and Quote of the Week
Over 70,000 marketing professionals are reading TWISM today!
Meme of the Week
The moment when a traditional know-it-all exec finally understands the importance of the social media marketer’s opinions, but it’s already too late, because the competitors have already gone viral and their sales are skyrocketing.
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Tutorials of the Week
How to find the best Hootsuite alternative that costs less. Here’s how to find the best possible (and affordable) alternative to Hootsuite.
How to launch a YouTube Shorts channel in 2026. This guide walks you through building, optimizing, and monetizing a Shorts-only channel, step by step.
This is perfect if you're ready to ride the Shorts wave instead of just dipping your toes. 😏 ~TWISM
How to keep influencer marketing authentic. Deep dive into three practical steps: spend more time vetting creators, give them creative freedom, and only tweak content for accuracy, not tone.
Listicles of the Week
27 pro tips to get more Likes on Facebook. Get the best tactics to create and post killer content on Facebook.
12+ popular content types for your content marketing strategy. Peep into a masterclass breakdown of blogs, listicles, infographics, videos, webinars, white papers, case studies, podcasts, emails, and social media content.
60+ November 2025 social media trends. Get a quick visual reference guide covering all November social media holidays, content ideas, and proven strategies. Perfect for social media managers who need a one-page cheat sheet for campaign planning and calendar management.
Bookmark this one, it's the visual shortcut to November planning done right. 📌 ~TWISM
Case Study of the Week
Heritage brands ditch old playbooks for creators. Dove North America partnered with creators for a viral product launch, using TikTok, Reddit, and even Walmart leaks to spark hype. The result: 52% of buyers were new to Dove, proving the power of social-led campaigns.
Social-first strategy isn't just for startups; legacy brands can win big, too! 😮 ~TWISM
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Tool of the Week
Waalaxy. Fully utilize LinkedIn and turn it into your #1 acquisition channel. Free until Black Friday.
Don’t miss this one! 😌~TWISM
Video of the Week
How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026. GaryVee breaks down the $500 billion live social selling opportunity nobody's seeing, explains why AI is the next internet moment, and shares the mindset shifts required to actually execute.
If you've been sleeping on live social shopping while it's already a half-trillion-dollar industry in China, this 45-minute wake-up call is for you. 🔥 ~TWISM
Infographic of the Week
50 content marketing statistics. Data on why infographics are 30x more likely to be read than articles, 83% of consumers want video content, 55% of marketers prioritize social media infographics, and how AI tool adoption is reshaping content creation.
Creator of the Week
Hank Green. With 2.7+ million subscribers on his main channel and 4+ million on Vlogbrothers (co-created with brother John Green), Hank is a science communicator, entrepreneur, and creator who's been shaping educational YouTube since 2007.
Hank proves that substance, authenticity, and genuine education can build a decade-spanning empire! 💪 ~TWISM
Podcast of the Week
The simple social strategy that quietly builds authority. Host Dan Sanchez and Ken Freire tear apart the vague "document, don't create" advice and reshape it into "learning in the light", a practical framework for building thought leadership.
This episode gives you the actual blueprint for building authority that feels authentic instead of manufactured. 🎙️ ~TWISM
Poll of the Week
Tell us what you think. 😇 ~TWISM
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Last week’s results are in:
Quote of the Week
“Build something 100 people love, not something 1 million people kind of like.”
~ Brian Chesky
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
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