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The key to a $1.3T opportunity
A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.
The company leading the trend? Pacaso. Created by the founder of Zillow, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.
The result? More than $1b in transactions, 2,000+ happy homeowners, and over $110m in gross profits for Pacaso.
With rapid international growth and 41% gross profit growth last year, Pacaso is ready for what’s next. They even recently reserved the Nasdaq ticker PCSO.
But the real opportunity is now, before public markets. Until 5/29, you can join leading investors like SoftBank and Maveron for just $2.80/share.
This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.
🔥 The Instagram AI Revolution is Here
Instagram management just got a massive upgrade. AI tools are now cutting content creation time by up to 75% while boosting engagement rates across the board.
The problem? Most marketers are still grinding through content creation, editing, and scheduling manually. The solution? These 7 AI powerhouses transform how you create Instagram content. 👇
1. ChatGPT: The Ultimate Content Brainstorming Partner 🧠
ChatGPT remains the king for generating Instagram ideas and captions at lightning speed.
The secret sauce: Detailed prompts get you gold. Instead of "write a fitness caption," try "Write five engaging Instagram captions for a fitness brand promoting a new HIIT workout app, targeting busy professionals aged 25-40."
Pro tip: Never copy-paste directly from ChatGPT. Your audience will spot AI content instantly, and engagement will tank.
Best for: Content ideation, caption drafting, strategy brainstorming
2. Post Planner: AI Built Specifically for Social Media 📱
Post Planner's AI was trained exclusively on high-performing social media content, making it way more targeted than general AI tools.
What makes it different: Pre-built Instagram prompts that are already proven to work, plus direct scheduling to your account.
Game-changer feature: Generate multiple caption variations instantly, then pick your favorite and schedule it without leaving the platform.
Best for: Caption generation, automated scheduling, hashtag research
3. Remini: Turn Any Photo Into Instagram Gold ✨
Photo quality can make or break your Instagram engagement. Remini's AI transforms low-res or blurry photos into crisp, professional-looking content.
The magic: Upload any photo and watch AI enhance resolution, fix lighting, and even create animated versions of yourself.
Reality check: The mobile app's generative features are insane - you can literally change backgrounds or create hyperrealistic portraits from selfies.
Best for: Photo enhancement, creating professional-looking content without a photographer.
4. Sora: The Future of Video Content Creation 🎬
The potential: Create promotional videos, Instagram Reels, and Stories content entirely through text descriptions.
Current reality: Still in development, but early demos show mind-blowing results for detailed prompts like "A golden retriever playing in a snow-covered park at sunset, shot with cinematic lighting."
Best for: Future-proofing your video strategy, creating unique promotional content.
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5. Capsule: Professional Video Editing Made Simple 🎞️
Video editing no longer requires a film degree. Capsule's AI handles transitions, captions, and branding automatically.
The breakthrough: Upload raw footage and get professionally edited clips optimized for Instagram's specific formats (Stories, Reels, carousel posts).
Time-saver: Auto-generates transcripts and adds branded motion graphics without manual work.
Best for: Transforming raw video into polished Instagram content, adding professional touches.
6. AI-Powered Hashtag Strategy That Works #️⃣
Generic hashtags are dead. Post Planner's hashtag AI analyzes your content and suggests targeted hashtags that drive discovery.
The strategy shift: Instead of 30 random hashtags, use 5-10 highly relevant ones. Result: Better engagement rates and more qualified followers.
Pro approach: Use specific keywords like "InvestingTips" instead of generic ones like "money" for better targeting.
Best for: Hashtag research, improving discoverability, and reducing hashtag research time.
7. Automated Scheduling: Set It and Forget It ⏰
Manual posting is killing your consistency. Post Planner’s scheduling handles timing automatically based on your audience's peak activity.
The automation advantage: Post Planner identifies your optimal posting times and automatically schedules content during those windows.
Content sourcing bonus: Find proven viral content in your niche and adapt it with AI-generated captions.
Best for: Maintaining consistent posting, optimizing timing, and content curation.
The Bottom Line 💯
AI isn't replacing Instagram marketers - it's making the smart ones incredibly efficient.
The winners: Marketers using these tools are cutting content creation time by 75% while seeing engagement rates climb.
The strategy: Start with ChatGPT for ideation, add Post Planner for social-specific content, and layer in photo/video AI tools as needed.
Most important: Always edit AI output to match your brand voice. Raw AI-generated content is easily spotted and hurts engagement.
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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